First Sony A7 competitor the Leica SL will cost over 10.000 Euro with kit lens.
Mirrorlessrumors reports the Leica SL with 24-90mm kit lens will cost over 10.000 Euro once it’s launched. The SL is a mirrorless Full Frame system camera with autofocus lens system. So while form a technical point of view this is indeed the first Sony A7 competitor the price will make it affordable for only a selected few.
One more thing: Canon will launch a sort of A5000 competitor within the next few days (Image and info again at Mirrolessrumors).