Dpreview interview with Sony

Dpreview had a chat with two Sony managers. Here are the most interesting notes:

The general market is doing ok:

“We’d thought the total market volume would shrink, but in fact it’s been very stable,” he says: “and we assume the market volume will continue to be stable in 2024. We believe the total market for mirrorless and full-frame will increase.”

About the AI tech implementation:

“We have to utilize AI power, whether in the body or cloud-side” For instance, he says: “More complicated lens correction can be realized on the cloud side. In the camera body, complex processes are difficult because of the machine power, but the cloud can realize more complex compensation.”

About the global shutter strategy:

“Before thinking about the big future, we have to focus on how to broaden the a9 III’s global shutter benefit into the market. So starting with the professionals, that’s the key,” he says: “[for] now we are focusing on how to broaden our global shutter benefit in the professional market.”