Two anonymous sources hinted about a possible surprising announcement at NAB: A Sony Drone! UPDATE: Two years ago Sony created a new company just for that. Why does it make sense for Sony to join that market?
- The DJI Inspire 2 (here on Amazon) uses a Micro Four Thirds mount camera and is the hottest Drone of the moment. this thing sells for over $4,000 and there are is a big accessories market too. Seems like there is money to make here.
- Last week Canon announced their first Drone too.
- Engadget just reported that “dollar-for-dollar drone sales in the United States have more than doubled over the past year“.
I can now see the potential for a Sony Drone. But there is also a risk: GoPro failed with their Karma launch and has a huge loss because of that. There is also plenty of good players making drones. So if Sony enters the game they really have to get it right from the start.