I think Fujifilm shot themselves in the foot by not launching a full-frame system camera. They certainly would have taken some of their share of the full-frame camera market from Canon, Nikon and Sony. Instead, they opted for medium format, but that has many disadvantages:
- Cameras are bigger
- Lenses are MUCH bigger
- More expensive
- Medium format sensor innovation pace is much slower than FF
Now Fujirumors reports that Fujifilm is working on a completely NEW camera that will not be a successor to a current model. And what’s even more interesting is that it will have a “new sensor size”. Obviously this could mean anything: 1inch, MFT, Full Frame or super large medium format and so forth. But if I would be the big boss at Fujifilm I would make sure to release a fixed lens Full Frame camera. Something like a Fuji version of the super compact Sony RX1 series. It would be the first competitor of the hot selling Leica Q3 and at the same time also be a test model for Fuji to see if it would make sense to later announce a FF camera with interchangeable system.
For Sony this would mean new strong competition don’t you think?
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One more message to the Sony managers: where is our new RX1 FF camera model? :)