Competition rumor: Fujifilm will also announce a sort of medium format version of the crazy hot Fujifilm X100VI

Fujifilm has hit the jackpot with the launch of the X100VI. And what amazes me is that no other company seems to be fast and smart enough to create a real competitor. Sony could have taken the opportunity to relaunch the RX1 line, but so far there is no sign of a new camera on the way.

That is why I am surprised by the news that Fujifilm is doubling down and launching a medium-format camera with a fixed lens in 2025! I wonder why Sony (and Nikon and Canon) are not being serious in the fixed lens camera business. And you can’t say that they were unprepared because the X100 series is hyped since at least 2 years!

Let me know what you think about this:

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P.S.: Those are my thoughts about the Fujifilm medium format fixed lens camera:

Source: Fujirumors