Guys, it’s time to share my opinion on Sony’s possible camera roadmap for 2025. Some things I’m sure about, some things I’m skeptical about, and some things I’m very skeptical about. For starters, I’m pretty sure we’ll get more cameras in 2025 than 2024 (A1II and ZV-E10II only). This is a possible list of cameras that could be announced based on the usual Sony release cycle:

Cameras that are NOT going to be released in 2025:

• No successor to the A6700 (and no other APS-C E-mount camera either!
• No successor to the A7cII–A7cR and no A7cS
• No successor to the ZV-E1

Cameras that could be announced during the first half of 2025:

• Sony A7V: Body of the A1II, new 44MP(?) and 20 fps(?)
• Sony FX9/FX6 successor
• Sony FX3II with 24MP global shutter sensor of the A9III

Cameras that could be announced during the second half of 2025:

• Sony As7IV with 24MP global shutter sensor OR the Sony A7rVI with new near 100MP sensor (watch the video on top for more details)
• Sony RX1rIII

Impossible dreams

• Sony A7000 flagship APS-C camera
• Sony medium format camera

My serious guess: I’m sure the A7V and the FX9/6 successor will come. I think an FX3II is also a hot candidate. But the real highlight should be announced in November 2025. And it will be one of these three cameras: A7sIV, A7rVI and RX1rIII. I would love to have all three, but I’m happy if Sony only makes one of them :) What do you think about this roadmap? Too optimistic? Something else missing? Let me know in the comment system!

—

If you have more info about the next Sony cameras and lenses you can share send me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!

To not miss any new rumor subscribe our newsletter and social networks:

Social Networks:

• Subscribe my youtube channel: Usually I do post the rumors there 15-30min in advance before I post them on SAR
• Follow me on Twitter: Yep, I paid for the blue check so that you will actually see me.
• Follow my page on Facebook: Be sure to select “Favorites” to be notified when there is a new article online
• Follow me on Instagram: Ok, this one is more tricky as I am currently getting lost having fun with Ai images :)

By subscribing you help me to motivate working on SAR, by making sure my exclusive rumor work get proper credit and visibility. Thank You All folks!

The CEO of Sigma, Kazuto Yamaki, shared his personal insights about the company and the photography industry as a whole. As always, a very insightful, honest and thought-provoking conversation that is well worth watching! At the very end of the conversation, he revealed a little sneak peek:

They are developing a telephoto lens that “never existed before”. He says: “Sports and wildlife photographers could be very excited about this lens”.

I have no idea what this lens might be, but in the past few years I have discovered a few Sigma patents with a “unique” focal length:

• 60-700mm f/4.5-7.4
• 50-500mm f/4.5-6.5

But I really don’t know if this is the kind of telephoto lens Sigma is working on. Let me know in the comments what you think or hope Sigma will announce in 2025!

It’s official, folks! Sony has registered a new camera with the code “WW773396” in China (source Weibo). It has dual-band Wifi support 2.4G/5.1GHz That means it:

• After registration, it usually takes up to 3-4 months for this camera to be announced.
• Since it has dual-band wifi support, it is definitely not a cheap entry-level camera

I believe this is the new Sony A7V as several trusted sources told me the camera will be announced in early 2025. They did NOT share any A7V specs, so I will share my own speculation from now on. I repeat: speculation and NO rumors from trusted sources, ok? I have a “conservative” and an “advanced” scenario when it comes to the possible Sony A7V specs:

Scenario 1: Conservative Evolution

This potential path sees the A7V retaining much of the A7 IV’s core specifications, with meaningful but incremental upgrades:

• Sensor and Resolution: A continuation of the 33MP full-frame Exmor R CMOS sensor found in the A7 IV, offering excellent dynamic range and low-light performance.
• Processor: The A7V could inherit the advanced BIONZ XR processor from the A7 IV while incorporating the AI processing chip featured in the Sony A9 III. This would enhance computational photography capabilities like real-time subject recognition and tracking.
• Autofocus: Improved AI-based autofocus, benefitting from faster and more accurate subject detection and recognition technologies.
• Continuous Shooting: Up to 10 frames per second (fps) with the mechanical or electronic shutter, when using the compressed RAW or JPEG format.
• 5.76m-Dot Tru-Finder OLED EVF: An upgrade from the 3.68m-Dot EVF of the A7IV
• Body Design: Borrowing the A9 III’s ergonomic design, the A7V could feature a more comfortable grip, better button placement, and increased durability for demanding use cases.
• Video Features: Continuation of 4K 60fps recording with Sony’s excellent color science and 10-bit 4:2:2 recording for high-quality post-production flexibility.

This scenario is likely to appeal to photographers who value reliability and consistency, as it builds upon the A7 IV’s already strong foundation.

Scenario 2: Bold Innovation

In a more revolutionary approach, Sony may surprise the market with cutting-edge advancements in sensor technology and overall capability. It could use the recent IMX366AJK sensor that has those key specs:

• Sony Semiconductor PDF
• 35mm full frame
• Back illuminated type
• 44.72 million pixels
• 26.15ps in still image mode
• 8K 12bit
• Designed for use in consumer digital still cameras and camcorders
• rolling shutter
• Electronic front curtain shutter

If the Sony A7V uses that new sensor than specs could be something like this:

• New Sensor: 44MP full-frame Exmor R CMOS sensor (IMX366). This sensor would push resolution while improving readout speeds for better video and still performance.
• Continuous Shooting: Up to 20 frames per second (fps) with the mechanical or electronic shutter, when using the compressed RAW or JPEG format (The iMX366 sensor supports up to 26fps but I guess it will be limited to 20fps to now really come too close to the Sony A1II)
• Enhanced Video Capabilities: The A7V could include 4K 120fps recording and possibly 8K recording at 30fps, positioning it as a hybrid powerhouse for content creators.
• 5.76m-Dot Tru-Finder OLED EVF: An upgrade from the 3.68m-Dot EVF of the A7IV
• AI Advancements: AI-driven autofocus that excels in challenging conditions, along with enhanced real-time eye and animal tracking for both stills and video.
• Body Design: Borrowing the A9 III’s ergonomic design, the A7V could feature a more comfortable grip, better button placement, and increased durability for demanding use cases.

In both cases, I don’t expect the A7V to support the new generation 4.0 CFexpress Type A. Why? It’s hard to understand why the Sony A1II flagship didn’t get this, while the entry-level Sony A7V does.
The price will be somewhere in the mid $2000’s, with the current Sony A7IV keeping the new heavily discounted price of $2098.

So folks, what are your thoughts: Is the conservative scenario the most likely? Is it also enough for you to upgrade? Or like me are you praying to see “Scenario 2” becoming real? :)

A new source just sent me the image of an allegedly new Sony 28mm f/2.8 FE pancake lens with the following text:

Sony is about to launch a new full frame e-mount pancake lens to finally compete directly with the Canon 28mm f/2.8 and Nikon 26mm f/2.8 pancake lenses. This is a true pancake lens design (unlike the 24/40/50 G trio). It is not a G lens and will be priced very aggressively. They don’t want to lose sales to the recent third party Viltrox and Samyang pancake lenses and were very surprised with their popularity online and with the Sony alpha community wanting a pancake lens. Unlike the Viltrox and Samyang this will be a proper full featured FE lens with manual focus ring and adjustable aperture from f/2.8 to f/22 and high quality optics, sharp from f/2.8 with minimal vignetting.

This is coming from a new source so this could be total BS. I hope trusted sources can soon confirm if this rumor is true or not. If you happen to have some info about that please drop me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!

Anyway, what do you think about this rumored lens. Would you love this to be true?

This has been an extremely slow year from Sony, but at least I can finally share a reliable rumor about one of the next Alpha Full Frame cameras. Two trusted sources confirmed:

• The Sony A7V will be on market between January and March 2025.

It’s unclear when the exact announcement will happen (it might happen in late 2024 at best). I have been told the camera initially should have been announced in October 2024 (so one month from now) but the announcement got delayed. So while announcement timeframe is unclear I am confident the camera will start shipping in Q1. I don’t have 100% confirmed specs yet but the main improvements on the A7V will be related to “speed” and “new AI features”. Definitely do NOT expect to get global shutter or 8K recording on this model.

ANOTHER IMPORTANT INFORMATION: Postponement of the entire Sony product launch!

Sony has once again postponed the launch of its new cameras and lenses. We were supposed to get a new FX9 successor camera in late summer, but that didn’t happen. There seems to be a production bottleneck in the entire industry, which has now also been officially confirmed by Canon Japan. This is probably the reason why the A7V will only be launched in Q1 2025 and not in Q4 2024. I now need to gather information on the announcement date of the following products that I know are on Sony’s roadmap:

• Sony FX9 successor
• Sony 24-70mm f/2.0
• Sony A7V
• Sony A1II
• One more lens (specs unknown yet)

Those 5 products should be announced within the next 6-7 months with the FX9 successor and f/2.0 zoom coming before the A7V announcement. – If you have more info about the next Sony cameras and lenses you can share send me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!

To not miss any new rumor subscribe our newsletter and social networks:

Social Networks:

• Subscribe my youtube channel: Usually I do post the rumors there 15-30min in advance before I post them on SAR
• Follow me on Twitter: Yep, I paid for the blue check so that you will actually see me.
• Follow my page on Facebook: Be sure to select “Favorites” to be notified when there is a new article online
• Follow me on Instagram: Ok, this one is more tricky as I am currently getting lost having fun with Ai images :)

By subscribing you help me to motivate working on SAR, by making sure my exclusive rumor work get proper credit and visibility. Thank You All folks!

Folks, it’s time to get serious about the next generation of new Alpha cameras. Over the past few weeks, I’ve had several conversations with sources both familiar and new. And they all have the same leitmotif: no one has heard of a possible new Sony A7sIII successor. Now, I’m not omniscient, so maybe Sony has been keeping this super secret and the As7IV will be announced tomorrow :)
But realistically, I don’t think there will be an A7sIV anytime soon…. and now I’m wondering if the “S” series won’t be discontinued. I see the possibility that the future FX3II will be the official upgrade for the current FX3 and the A7sIII. What do you think about that scenario?

BIG Alpha camera teaser:
All those sources shared some reliable and some unconfirmed info about three kind of cameras: Sony A1II, Sony A7V and a “surprise” model. Not saying yet they are coming very soon…but certainly within 6-8 months. And you can expect me to share some info about that in the next days. If you have more info about the next Sony cameras and lenses you can share send me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!

To not miss any new rumor subscribe our newsletter and social networks:

Social Networks:

• Subscribe my youtube channel: Usually I do post the rumors there 15-30min in advance before I post them on SAR
• Follow me on Twitter: Yep, I paid for the blue check so that you will actually see me.
• Follow my page on Facebook: Be sure to select “Favorites” to be notified when there is a new article online
• Follow me on Instagram: Ok, this one is more tricky as I am currently getting lost having fun with Ai images :)

By subscribing you help me to motivate working on SAR, by making sure my exclusive rumor work get proper credit and visibility. Thank You All folks!

A source just told me that Sony plans to announce a new updated version of the current 400mm f/2.8 GM lens. Apparently the aim is to make it better than the competition like the Nikon 400mm 2.8. The lens was announce back in 2018 so an update is certainly possible to happen in 2025.

If sources have more info about this (or any other product launch) please drop me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!