Epic news folks! Zeiss is back and will launch new E-mount lenses at the Cp+ show!!!

ZEISS IS BACK!!!!

Six years ago, Zeiss announced the last ‘photo-orientated’ lens…it was this massive $4,000 masterpiece. After that, Zeiss only produced industrial, film and smartphone lenses. Launch of new E-mount focus lenses in the Batis and Loxia series was also discontinued.

BUT!!!

Yesterday Zeiss posted this official teaser on Instagram:

The picture was taken with the Zeiss Otus 85mm f/1.4 and is already a strong indication of the introduction of a new photo lens.

And today a source told me this:

Half a year ago, a guy I know who works for Zeiss in PR (and was also involved in marketing for the unfortunately failed ZX1) told me Zeiss is bringing out new lenses in a few months. Now if you look at zeiss imaging on instagram they are teasing something with an owl, so I guess it might be something Otus line related. May guess is an Otus line for mirrorless cameras as E-Mount and the like.

What will Zeiss announce at the CP+ show?

I don’t have 100% proof yet, but my guess is that Zeiss will indeed announce a new series of Otus lenses for full-frame mirrorless systems. The ‘Otus’ brand stands for the premium line of Zeiss lenses that offer the maximum image quality achievable. My speculations are:

  • These lenses will be more compact than the original Godzilla sized Otus lenses
  • They will be available for sure for Sony E-mount, but maybe also for the Nikon Z and Canon RF system
  • The original Otus lenses were manual focus only… I’m not sure if they will add autofocus this time.
  • They might keep the same core specs of the original lenses: 28mm f/1.4, 55mm f/1.4, 85mm f/1.4, 100mm f/1.4
  • Get ready to sell your kidney because I have a feeling these lenses are going to be expensive!

My take:

It is very good news for the entire industry that Zeiss is back! Such a name has too much history to have disappeared from the photographic market forever. It also means that the company now sees the market as ‘safe’ enough to develop and launch new lenses without the risk of failing to sell. I also think that introducing a new ‘Otus’ range makes more sense than introducing new, more affordable Milvus, Batis, Loxia and Touit lenses. Highest quality is what we expect from Zeiss and enough people will be willing to pay the high price to get the typical Zeiss look. What do you think about it? What do you hope to get? And is your kidney ready to say goodbye to you? :)

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If you have more info about the next Sony cameras and Sony/Zeiss lenses you can share send me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!

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100% confirmed: Sony product announcement on 26 February…. and presentation of the Sony A7V shortly afterwards?

Sources confirmed that Sony has scheduled a press event for February 26 at around 3-4pm London time. So far I am sure they will announce two new lenses:

But today TWO sources alerted me to another announcement from Sony coming relatively soon after the CP+ show!

According ot the sources this is some “MAJOR” stuff. I still don’t have 100% confirmation but we might get this:

Remember that Sony has already officially registered a new camera in China in December. Normally it takes up to 4 months for this registered camera to be officially announced. So my MATH says max April we should have a new camera.

I am working to get reliable info on both announcements….if you have RUMORS to SHARE use this contact box or contact me via sonyalpharumors@gmail.com. Thanks!

Stay tuned!

First FULL SIZE images of the new Sony 400-800mm f/6.3-8.0 lens

 

A source (thank you!) has sent me the first pictures of the new Sony 400-800mm f/6.3-8.0 lens in FULL SIZE. It really does look almost like a copy of the current Sony 200-600mm G lens. I was told that the 400-800mm is a little bit bigger and heavier than the 200-600mm. The weight is said to be around 2.5kg. I have no information on pricing….I’m guessing it will be in the neighbourhood of $2,500…what do you think?

These are the two lenses that Sony will announce before the Cp+ how (perhaps on 26 February):

If you also have images of the new 16mm lens use this contact box or via sonyalpharumors@gmail.com. And of course…I want to know what’s coming after those two lenses…the Sony A7v?

Great news: Sony now registered a total of two new cameras in Asia: Sony A7V and another E-mount camera coming between March and June?

What you see above is the official registration line in Indonesia for a new digital camera from Sony. The camera is manufactured in Thailand and has the code “WW277226”. There are no other details that we can learn from this document. In total, Sony has now registered two new camera codes, one in China and one in Thailand. Let’s take a look at the details:

1) Camera WW773396
On December 4, the Chinese authority officially registered a new Sony camera with the code “WW773396“. It has dual-band WiFi support, which means it is definitely not a cheap entry-level compact camera. It usually takes 3-4 months for the camera to be officially launched. So we should see this camera announced in early April at the latest. My bet is that it is the new Sony A7V.

2) Camera WW277226
On January 20, the Indonesian authority registered the camera “WW277226”, which is manufactured in Thailand. The fact that it is made in Thailand rules out the possibility that it is a camcorder, as these are made in Shanghai. So it could be another E-mount camera! I have received a “hint” from a source as to what kind of camera it might be, but I’m not 100% sure yet, so I’d rather wait to share any information until I get further confirmation.

By and large, the two registrations confirm what I have previously told you through my trusted sources: That we will get more camera announcements in 2025 than in 2024 (Sony A1II and ZV-E10II). Here is the image of the first registration in China:

So folks, I told you that in February we might get a new lens, in March maybe the A7V and after that another E-mount camera!

If you have more info about the next Sony cameras and lenses you can share send me a message using this contact box or at sonyalpharumors@gmail.com. Thanks! To not miss any new rumor subscribe our newsletter and social networks:

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Sony 2025 camera roadmap: A7V, FX3II and 100 Megapixel Sony A7rVI?

Guys, it’s time to share my opinion on Sony’s possible camera roadmap for 2025. Some things I’m sure about, some things I’m skeptical about, and some things I’m very skeptical about. For starters, I’m pretty sure we’ll get more cameras in 2025 than 2024 (A1II and ZV-E10II only). This is a possible list of cameras that could be announced based on the usual Sony release cycle:

Cameras that are NOT going to be released in 2025:

  • No successor to the A6700 (and no other APS-C E-mount camera either!
  • No successor to the A7cII–A7cR and no A7cS
  • No successor to the ZV-E1

Cameras that could be announced during the first half of 2025:

  • Sony A7V: Body of the A1II, new 44MP(?) and 20 fps(?)
  • Sony FX9/FX6 successor
  • Sony FX3II with 24MP global shutter sensor of the A9III

Cameras that could be announced during the second half of 2025:

  • Sony As7IV with 24MP global shutter sensor OR the Sony A7rVI with new near 100MP sensor (watch the video on top for more details)
  • Sony RX1rIII

Impossible dreams

My serious guess: I’m sure the A7V and the FX9/6 successor will come. I think an FX3II is also a hot candidate. But the real highlight should be announced in November 2025. And it will be one of these three cameras: A7sIV, A7rVI and RX1rIII. I would love to have all three, but I’m happy if Sony only makes one of them :) What do you think about this roadmap? Too optimistic? Something else missing? Let me know in the comment system!

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If you have more info about the next Sony cameras and lenses you can share send me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!

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Sigma is developing a telephoto lens for Sony that “has never existed before”

The CEO of Sigma, Kazuto Yamaki, shared his personal insights about the company and the photography industry as a whole. As always, a very insightful, honest and thought-provoking conversation that is well worth watching! At the very end of the conversation, he revealed a little sneak peek:

They are developing a telephoto lens that “never existed before”. He says: “Sports and wildlife photographers could be very excited about this lens”.

I have no idea what this lens might be, but in the past few years I have discovered a few Sigma patents with a “unique” focal length:

  • 60-700mm f/4.5-7.4
  • 50-500mm f/4.5-6.5

But I really don’t know if this is the kind of telephoto lens Sigma is working on. Let me know in the comments what you think or hope Sigma will announce in 2025!

RUMOR: The new Sony A7V is expected to be launched in Q1 2025!

This has been an extremely slow year from Sony, but at least I can finally share a reliable rumor about one of the next Alpha Full Frame cameras. Two trusted sources confirmed:

  • The Sony A7V will be on market between January and March 2025.

It’s unclear when the exact announcement will happen (it might happen in late 2024 at best). I have been told the camera initially should have been announced in October 2024 (so one month from now) but the announcement got delayed. So while announcement timeframe is unclear I am confident the camera will start shipping in Q1. I don’t have 100% confirmed specs yet but the main improvements on the A7V will be related to “speed” and “new AI features”. Definitely do NOT expect to get global shutter or 8K recording on this model.

ANOTHER IMPORTANT INFORMATION: Postponement of the entire Sony product launch!

Sony has once again postponed the launch of its new cameras and lenses. We were supposed to get a new FX9 successor camera in late summer, but that didn’t happen. There seems to be a production bottleneck in the entire industry, which has now also been officially confirmed by Canon Japan. This is probably the reason why the A7V will only be launched in Q1 2025 and not in Q4 2024. I now need to gather information on the announcement date of the following products that I know are on Sony’s roadmap:

  • Sony FX9 successor
  • Sony 24-70mm f/2.0
  • Sony A7V
  • Sony A1II
  • One more lens (specs unknown yet)

Those 5 products should be announced within the next 6-7 months with the FX9 successor and f/2.0 zoom coming before the A7V announcement. – If you have more info about the next Sony cameras and lenses you can share send me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!

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