Sony is slowly introducing one revolution after another. The first have been the NEX cameras. Those cameras were expected to be announced in 2011 only but they are already here ;)

The next revolution are the pelllix cameras with high-quality video and autofocus. They will be announced in few weeks. The next ticket on the roadmap is the release of the A7xx. The original announcement period was early 2011 and the next FF camera by late 2011. But it is thanks your pressure on Sony that they decided to shorten the release cycle. As we told you the A7xx should be released by late 2010. I don’t know yet if they will announce the camera at Photokina and make it available by late 2010 or if they will announce it in November-December.

But what about the FF plans? Let’s start with the bad news. We don’t expect any new FF camera at Photokina (late September). It is true that Sony currently makes money with the NEX cameras and not with their Fullframe cameras and lenses. And if Nikon really starts to produce their own sensors than Sony fullframe sensor development and production will be even more costly. Espite all our sources us that the new generation of Sony fullframe sensors is ready. It will be a High-resolution sensor with fast 10fps and FullHD video and very good High-ISO image quality. The specs are not definitive. We were told that they have two sensor options: a new ExmorHD 24MPX and a new ExmorHD 30+MPX sensor. The design of the camera is based on the next pellix camera (which we will see in late August).

The good news. Sony will also shorten the relase cycle of the next FF camera. First expected by end 2011 the next FF camera should be announced by early 2011. Also in that case I don’t know if Sony will show us a prototype of that camera at Photokina (like it did for the A7xx at PMA in February). Sony knows they have to introduce a FF camera sooner than planned to compete against the Canon 5D markIICanon 5D markIICanon 5D markIICanon 5D markIICanon 5D markIICanon 5D markIICanon 5D markIICanon 5D markIICanon 5D markIICanon 5D markIICanon 5D markIICanon 5D markII.

In summary
– Next FF camera by early 2011
– ExmorHD highresolution sensor optimized for speed and high-quality video
– New very good High-ISO performance (up to 12.800 ISO)
– New design based on the next Pellix cameras (This also opens the question if it will feature an optical or an electronic viewfinder)

Editors note: It is very important that you continue to make pressure on Sony to release the A7xx and FF camera soon!

Message for all sources that wants to send us rumors: Use the new form on the right sidebar to share your informations. It doesn’t store name, email address and IP-address. If you want contact me at sonyalpharumors@gmail.com (you can create a fake gmail account to be able to talk with me and stay anonymous). Do not expect me to post your rumors quickly because I have to check them first with other sources!

Many Thanks again for sending me infos about the A7xx, new G and Zeiss lenses and the FF camera!

Months ago our sources told us that Sony were working on a new EVF for the NEX cameras. SO the following rumor found on getdpi cuold be true:

“Our local retailer (who has a great relationship with Sony and stocks their higher-end lenses like the 24-70 f/2.8, 85mm f/1.4 etc) states that a clip-on EVF is on the way for the NEX range shortly. A side effect is that one will not be able to use the EVF and the clip-on flash at the same time, since they share the same mounting spot. I think this might be interesting for folks who like to frame with a viewfinder than on the screen, and might save some battery power too.”

Source: getdpi

Photorumors reports that “someone” spotted the new Sony A560 at the Sony Expo in Jakarta. They will post some pictures soon…

UPDATED: The admin form photorumors contacted me to say that the pictures were on Facebook but they have been removed now :(

A Malaysian friend sent us that picture from the Sony show in Jakarta. According to the guy who made the photo that is the final design of the new Sony A560 and A580. Both models will replace the current Sony A550Sony A550Sony A550Sony A550Sony A550Sony A550Sony A550Sony A550Sony A550Sony A550Sony A550Sony A550Sony A550.
UPDATE: That camera looks like the camera shown at PMA in February. SO no leak here :(
If one of our readers has seen the final A560 camera can he please tell me if that is the final design? Feel free to use the contact form on the right and avoid to give me your name and email address if you want to be anonymous (P.S.: We do not store your IP-address!)

Reminder: we expect 4 cameras to be announced on late August.
1) A55 (translucent) 16MP 10FPS EVF-1.44M 1.1X magnification 95% AVCHD full hd
2) A33 (translucent) 14MP 7FPS EVF-1.44M 1.1X magnification 95% AVCHD full hd
3) A560 14MP 7FPS MF recording AVCHD full hd
4) A580 16MP 7FPS MF recording AVCHD full hd

—————————————–
SR= Sonyalpharumor
SR1=probably fake rumor
SR2=rumor from unkown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

IMPORTANT: Today or tomorrow we will install the new SonyAlphaRumors theme. We will need your help to fix bugs and add new features! Hope you will like it! The main purpose of the theme is to make content even more accessible and also to build a new Sony community ;)

The new rumor:
SonyAlphaRumors is pleased to share some new details about the next cameras! Four new APS-C cameras will be announced late August. All those cameras will be in Stock by September!

1) A55 (translucent) 16MP 10FPS EVF-1.44M 1.1X magnification 95% AVCHD full hd
2) A33 (translucent) 14MP 7FPS EVF-1.44M 1.1X magnification 95% AVCHD full hd
3) A560 14MP 7FPS MF recording AVCHD full hd
4) A580 16MP 7FPS MF recording AVCHD full hd

Those models will replace the actual Sony A550Sony A550Sony A550Sony A550Sony A550Sony A550Sony A550Sony A550Sony A550Sony A550Sony A550Sony A550Sony A550 (which has been discontinued in Japan!).

All four will feature a  HDR 6EV, 15 AF focus point, DOF preview, panorama/3D, ISO 100 (base). Let me say that I expect those cameras to be awesome and real competitor (if not better) of the Canon 7D. Autofocus during video recording is way faster than the Canon, High-ISO very very good and last but not least I like the new design :)

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If you often shop in Amazon US or BHphoto you can bookmark following link:
http://www.amazon.com/
http://www.bhphotovideo.com/?BI=4499&KBID=4968

Exclusive on SonyAlphaRumors!

The 24mm f/2.0, the 85mm f/2.8 and the 35mm DT f/1.8 will be announced today! The 85mm f/2.8 is a very cheap and good quality fulflrame lens. The 35mm f/1.8 is not a fulflrame lens and is in fact a “copy” of the veyr popular Nikon 35mm f/1.8 (for APS-C)Nikon 35mm f/1.8 (for APS-C)Nikon 35mm f/1.8 (for APS-C)Nikon 35mm f/1.8 (for APS-C)Nikon 35mm f/1.8 (for APS-C)Nikon 35mm f/1.8 (for APS-C)Nikon 35mm f/1.8 (for APS-C)Nikon 35mm f/1.8 (for APS-C)Nikon 35mm f/1.8 (for APS-C)Nikon 35mm f/1.8 (for APS-C)Nikon 35mm f/1.8 (for APS-C)Nikon 35mm f/1.8 (for APS-C)).

The official announcement is expected to be made soon…So follow us on SonyAlphaRumors! Don’t miss any news follow us also on Facebook or/and Twitter or/and RSS feed!

P.S.: The best way to support us is by using our links to amazon-adorama or bhphoto (or redcoon-pixmania if you are located in Europe) when you do shopping. Once you click on them and buy something (it doesn’t matter what) we get a small commission for it and you do not pay any penny more!
If you often shop in Amazon US or BHphoto you can bookmark following link:
http://www.amazon.com/
http://www.bhphotovideo.com/?BI=4499&KBID=4968

Before you read the news. Those are rumors only! We are not talking about official news!

According to rumors floating around the web (for example on Thom Hogan and mirrorlessrumors.com) Sony is currently planning to slow down or even stop the development of FF cameras and lenses. We are talking about a long-term decision. This will not affect their short-medium release cycle. We from SonyAlphaRumors also received similar (and confused) rumors but we need to check those with more reliable sources. We should see it positive: I hope Sony folks will express their disappointment with that “possible” and maybe “unlikely” scenario. Let Sony know that you want them to expand their FF camera and lens range! And, I guess this is a good chance for Sony to proove that they are still commited to FF!

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To make everyone here feel better, we from SonyAlphaRumors already received very reliable info about the next Fullframe from Sony. So don’t worry!

P.S.: Sony, make me a FF camera with ExmorHD and some new nice Zeiss primes and I will be happy!