Amateur Photographer reports that Sony confirmed the A77 will have a new improved electronic viewfinder, as well as high ISO settings ‘up into the hundreds of thousands’. The body shell will be made from magnesium alloy and the finished product will be priced in the same region as [shoplink 5117]Canon EOS 60D-type[/shoplink] products.

Thee are new pictures of the prototype at Pocket Lint and ePhotozine (found via Noisycamera). It looks like the same prototype we saw in march at the show in Yokohama.

The NXcam with E-mount that should be announced on April 4.

We just received a possible data for a new Sony press release. On April 4 Sony could announce the new NEX-C3, the new NEX and PL camcorders and a possible “surprise”. We are sure the surprise camera will NOT be the A77 and NOT be a new fullframe camera. We received some info about that camera from new sources but I am trying to get some more info from trusted sources before to post anything on SonyAlphaRumors.

P.S.: I want to THANK all sources that sent me info during the last days. Without that help it would be impossible to post reliable rumors about Sonys future products. Thanks a lot!

I just received an anonymous message from a photographer. This is NOT one of our trusted sources but I thought to post it anyway because I (and maybe also you) do have some question for him and I can only made them through this article. Here is the text he sent to me:

“I am photographer working for Sony testing and I just received the pre launch version of the Sony A77/ A800 for bug fixing and stuff. Just want to announce, the camera is VERY close to being released now!”

The question to the source: I would love to hear some “general impressions” about the A77 after your testing. Is the image quality much better than on the [shoplink 3617]A55[/shoplink]? Are you satisfied with the video quality? Do you think it’s the best APS-C camera to date (compared to the Nikon D7000, and Pentax K-5)? I know it’s impossible but….is there some kind of hybrid technology a là Fuji X100 (Click here ot see that camera). Thanks!

For SonyAlphaRumors readers. If you have some questions comment this post. Don’t ask him specs as he will probably not share them…and we already know them or not? ;)

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SR2=rumor from unknown sources
SR3=50% chance it is correct
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That waiting for the A77 is killing you and me! The very latest not so useful info I did receive was that Sony is now approving the REAL final name of the upcoming pro APS-C model. Since months we named the camera A77 but there could be still a surprise and Sony could name it differently (what about Sony A800?). On eBay there are already many stores placing there bet on the final name:
We get 9 results when we search for the [shoplink 5687]A77 (Click here to see the search list)[/shoplink] and we get 48 items when we search for the [shoplink 5686]A800 (Click here)[/shoplink].

The A800 name clearly reminds us that it is the [shoplink 3228]Sony A700 successor[/shoplink]. The A77 would  focus the attention on the translucent technology reminding us that this is the top model of the current [shoplink 3620]A33[/shoplink] and [shoplink 3617]A55[/shoplink] cameras.

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Hot news dear readers! Sony will unveil three new cameras on March 23!

1) The NXCAM Super 35mm

The NXCAM Super 35mm modular(!) camera shares the same Sony F3 sensor (23.6mm x 13.3mm F11/ISO800 Exmor Super35 CMOS). It will be priced at under $7,000, has a large top-mounted screen/viewfinder, sturdy mike extension that doubles as a carry handle, and a right-side hand-hold grip. It has an E-mount! It will compete against the Panasonic AG-AF100 (Click here ot see the camera and specs at BH). So it sounds like we will get our digital E-mount “[shoplink 5702]Hasselblad[/shoplink]” :)

2) The compact NXCAM

There will be also a compact camcorder (under $3,500) with 96GB of internal memory and water/dust resistant (not waterproof!) body! It looks like the JVC HM100 (Click here to see it on Amazon). It has a fixed lens.

3) The twin-lens NXCAM 3D Camcorder

Priced under $3,500 and it comes with a 3.5” glasses-less 3D screen!

The NAB show takes place in Las Vegas on April 9-14.

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Last week we posted a rumor (with lo SR2 credibility) about a possible Sony camera with foveon sensor that could be announced in 2012. One of our good sources just said that yes, it’s true Sony developing three layered sensors (like the Sigma foveon sensor) but there will be no camera in 2011-2012 using such a sensor. According to the source the technology is not mature for commercial use yet but it could be ready for commercialization in 3-4 years.

P.S.: List of Sigma Foveon cameras at Amazon.

Short update about the upcoming new NEX camera that will be announced in April. According to one of our source the NEX-C3 will be available from May 26th. We don’t have exact specs about the camera yet, we only know it has a 16MPX sensor and an improved body design. As you already know the [shoplink 3000]Sony NEX-3 has been officially discontinued[/shoplink].

Message to our sources: We received a few info about a second NEX camera. Some of you do mention a NEX-C5 and some a NEX-7. Are those different cameras or the same camera?

P.S: Thanks AXL ;)