RUMOR: The new Sony A7V is expected to be launched in Q1 2025!

This has been an extremely slow year from Sony, but at least I can finally share a reliable rumor about one of the next Alpha Full Frame cameras. Two trusted sources confirmed:

  • The Sony A7V will be on market between January and March 2025.

It’s unclear when the exact announcement will happen (it might happen in late 2024 at best). I have been told the camera initially should have been announced in October 2024 (so one month from now) but the announcement got delayed. So while announcement timeframe is unclear I am confident the camera will start shipping in Q1. I don’t have 100% confirmed specs yet but the main improvements on the A7V will be related to “speed” and “new AI features”. Definitely do NOT expect to get global shutter or 8K recording on this model.

ANOTHER IMPORTANT INFORMATION: Postponement of the entire Sony product launch!

Sony has once again postponed the launch of its new cameras and lenses. We were supposed to get a new FX9 successor camera in late summer, but that didn’t happen. There seems to be a production bottleneck in the entire industry, which has now also been officially confirmed by Canon Japan. This is probably the reason why the A7V will only be launched in Q1 2025 and not in Q4 2024. I now need to gather information on the announcement date of the following products that I know are on Sony’s roadmap:

  • Sony FX9 successor
  • Sony 24-70mm f/2.0
  • Sony A7V
  • Sony A1II
  • One more lens (specs unknown yet)

Those 5 products should be announced within the next 6-7 months with the FX9 successor and f/2.0 zoom coming before the A7V announcement. – If you have more info about the next Sony cameras and lenses you can share send me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!

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Canon now officially confirms what I have been telling you for months: There is a worldwide shortage of parts!

You might remember that back in May I told you that there was a supply issue that delayed the launch of many cameras and some lenses across the industry. So now we have at leas one official confirmation via Canon:

Currently, we are experiencing delivery delays for the following products due to more orders than expected and also due to the impact of global parts supply. We apologize to our customers and business partners for the inconvenience. Products are scheduled to be shipped one after another, but it is expected that the new camera body EOS R5 Mark II will take a long time to ship. We apologize
again for keeping our eager customers waiting for such a long time. We will continue to take measures to ensure a stable product supply so that we can deliver the products as soon as possible. We appreciate your understanding.

That’s why the new Sony 85mm f/1.4 GM II was announced in late August and not in late June. Similar fate for the upcoming 24-70mm f/2.0 GM lens that could now be announced around October. It gets more complicated with cameras which might be announced in January-February instead of the previously scheduled October-November timeframe. More about that in my next posts and youtube videos ;)

ONE MORE THING: Trusted sources knew a new FX9 successor is long due….but maybe Sony once more delayed the launch for production issues reason?

Sony 85mm f/1.4 GM II preorder links:
USA: Amazon, BHphoto, Adorama.
Europe: FotoErhardt, FotoKoch, Calumet, WexUK.

The hottest SILLY (and 100% fake) rumor I’ve ever heard: Black and white camera Sony A7L coming this week :)

Just for fun, this is a rumor that gets the gold medal for hottest FAKE rumor I’ve ever heard :)  This is what I got tonight from an anonymous source:

SONY has prepared an ultra-high density preservation camera for IBC, the alpha7 L, a black and white camera with an Exmor R image sensor, where L stands for Luma.
It has an effective pixel count of 48 megapixels and supports full-frame uncropped 8K/30p, 4K/60p recording.
It’s worth releasing at IBC because it can consistently record high quality uncropped FHD video, a feature in line with SONY’s flagship broadcast cameras, such as the HDC-5500.

A Black and White 8K video camera….I really struggle to find anyone that would need this for serious production :)  Still, one of my dream cameras would be to get a Sony A7r camera with Black and White sensor. Something like an E-mount version of the Leica Monochrome. But my feeling is that there is near zero chance this will ever happen :(

Back to reality: I have NO information about any camera coming soon (definitely nothing in September).

New Sigma 28-105mm f/2.8 lens press release and image leaks

So here we have a google translated press release of the new Sigma 28-105mm f/2.8 lens for Sony E and Leica L. The lens will be officially announced at 1pm Berlin time today!

Key Features:

Full-frame zoom lens with constant F2.8 aperture
Ideal solution for filmmakers and photographers
Covers a wide range of focal lengths, from wide angle through standard to telephoto
Breathing reduced to a minimum
Armored housing enclosed in a small size
Fast autofocus system
Advanced optical design
Very comfortable use ergonomics (aperture ring with “de-click” switch and two AFL buttons)

The set includes:

Sigma 28-105mm f/2.8 DG DN Art (L-Mount)
Case
Rear cap (LCR II)
Lens hood (LH878-07)
Front cap 82mm (LCF-82mm III

Warranty: 36 months

Sales start September 26, 2024

Sigma 28-105mm f/2.8 DG DN Art (L-Mount)

Excellent image quality throughout the entire focal range and focusing distance

The extremely advanced optical design, which includes FLD (with characteristics similar to fluorite), SLD (with ultra-low dispersion) and aspherical lenses, has resulted in the lens generating extremely high image quality in the center and on its edge, not only throughout its universal focal range, but also throughout the entire focusing distance range (for macro style shots and near-infinity focusing). In addition to the universal focal range, the SIGMA 28-105mm F2.8 DG DN | Art, at each of its focal lengths, allows you to shoot from a distance of 40cm (counting from the camera matrix), which at 105mm gives a maximum magnification scale of 1:3.1. The lens was also designed with videographers in mind, with lens breathing reduced to a very small level at all focal lengths. This provides natural-looking focus shifts when recording video and easier image alignment during focus stacking.

High portability thanks to the weight below 1kg

Standard zooms should be small and light enough for all-day handheld shooting, which is why the SIGMA 28-105mm F2.8 DG DN | Art was designed with portability and ease of use in mind. As many as 5 aspherical elements, the largest of which has a diameter of 66.4mm, allowed to shorten the maximum length of the lens without any compromise in image quality, and the optimal housing design, using magnesium alloys in its construction, among others, kept the weight of the entire lens below 1kg.

Fast AF, professional functions and excellent build quality

The SIGMA 28-105mm F2.8 DG DN | Art lens is responsible for the lightning-fast and extremely precise autofocus operation in the SIGMA 28-105mm F2.8 DG DN | Art lens. To enable a quick change of exposure in a more traditional way, the lens has been equipped with a dedicated ring, allowing the change of the aperture using the lens. The de-click switch is a useful tool for filmmakers, while the lock switch ensures that the aperture ring is not accidentally knocked out of position. The ergonomics are improved by two configurable AFL buttons located on the side and top of the body, which can be easily used in horizontal or vertical shooting positions. The lens is equipped with a zoom lock switch that holds the zoom ring in place at the wide end, preventing it from accidentally extending under its own weight. The lock can be released by using the switch or by rotating the zoom ring for a faster and more flexible workflow.

The lens has a sealed housing that protects it from dirt when working in harsh weather conditions. The front element also has a water- and oil-repellent coating that helps keep it clean in adverse shooting conditions.

WILD rumor: Sony will release the E PZ 16-300mm f/3.5-8 G OSS between September and November?

BHphoto list of current Sony PZ (powerzoom) lenses

An anonymous source just sent me this:

SONY will release the E PZ 16-300mm F3.5-8 G OSS between September and November. This power zoom parfocal lens boasts excellent aberration control, low dispersion, high resolution and minimal breathing effect. The smaller diameter of the barrel makes it easier for the electric motor to push the barrel to zoom as it has a small aperture.

Of course, this is an anonymous source so it could be completely BS.  But this would be a perfect travel-video lens for APS-C cameras like the FX30 and A6700.

There is no new Sony A7sIV coming any time soon…is this the end of the entire “S” lineup?

Folks, it’s time to get serious about the next generation of new Alpha cameras. Over the past few weeks, I’ve had several conversations with sources both familiar and new. And they all have the same leitmotif: no one has heard of a possible new Sony A7sIII successor. Now, I’m not omniscient, so maybe Sony has been keeping this super secret and the As7IV will be announced tomorrow :)
But realistically, I don’t think there will be an A7sIV anytime soon…. and now I’m wondering if the “S” series won’t be discontinued. I see the possibility that the future FX3II will be the official upgrade for the current FX3 and the A7sIII. What do you think about that scenario?

BIG Alpha camera teaser:
All those sources shared some reliable and some unconfirmed info about three kind of cameras: Sony A1II, Sony A7V and a “surprise” model. Not saying yet they are coming very soon…but certainly within 6-8 months. And you can expect me to share some info about that in the next days. If you have more info about the next Sony cameras and lenses you can share send me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!

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