LEAKED image of the new Tamron 90mm F2.8 Di III VXD 1:1 MACRO FE lens to be announced on September 26

On September 26 at 6am London time Tamron will launch their next new Full Frame E-mount lens. It’s the 90mm F2.8 Di III VXD 1:1 MACRO. The lens will be priced at $699 which is $400 less than the Sony 90mm macro.

Press text:

TAMRON 90mm F2.8 Di III VXD 1:1 MACRO for SONY E-MOUNT & NIKON Z MOUNT (Model F072)
TAMRON’s Legendary 90mm Macro is Reborn for Mirrorless

TAMRON’s new 90mm F2.8 MACRO for full-frame mirrorless offers unparalleled sharpness from center to edge and a velvety bokeh effect. TAMRON introduces its first 12-blade circular aperture, ensuring perfectly circular bokeh and minimal vignetting especially in the macro range. The 12-blade design creates 12 rays for stunning starburst effects when stopped down, making it ideal for dramatic images with point light sources. This compact mid-telephoto macro is just 126.5mm (5″) long and weighs 630g (22.2oz.), has a maximum diameter of 079.2mm. It fits comfortably in the palm making it easy to hold for long periods of time. The lens is equipped with a focus limiter switch that can restrict the AF focus range, enabling faster focusing during AF shooting. This feature also helps prevent the lens from searching focus in full range when losing focus during close-range AF photography. The rotational torque of the focus ring has been carefully calibrated to assist with precise Manual Focus operation. SonyAlphaRumors
This moderate torque makes fine-tuning the focus more exact and ensures that the results are accurate. The new hood design with a sliding window for easy filter use lets photographers rotate filters without removing the hood. The 90mm F2.8 MACRO is compatible with the dedicated TAMRON Lens Utility software. It lets users change lens settings, assign camera functions and update firmware when necessary. In addition, the mobile version is especially useful for macro photography where a tripod is often used. Users may customize functions for various still photography and videography shooting styles. This lens excels in macro, landscape, and portrait photography, offering unique photographic expressions across genres.

Key Features

  • High optical performance and image reproduction
  • Outstanding Flat-Field performance
  • TAMRON’s first 12-blade circular aperture for stunning circular bokeh and starburst effects
  • Compact size, just 126.5mm (5″) long and 630g (22.2 oz.)
  • New hood design with sliding window for easy filter rotationSAR
  • High-speed and high-precision VXD AF with superb subject tracking performance
  • Precise torque for comfortable MF operation
  • Focus limit switch to prevent loss of AF during close-up shots
  • Proprietary software tool TAMRON Lens Utility for lens function customization and firmware updates
  • Focus Set Button for assigning camera function and TAMRON Lens Utility function -Moisture-Resistant Construction and BBAR-G2 and Fluorine Coating
  • Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras

Specifications of the 90mm Di Ill

  • Maximum Aperture F2.8
  • Minimum Aperture F16
  • Diagonal Angle of View 27° 2′ (for full-frame mirrorless format)
  • Lens Construction 15 elements, 12 groups (4 LD lens elements)
  • Filter Diameter 67mm
  • Minimum Focus Distance 0.23m/9.1″
  • Max. Mag. Ratio 1:1
  • Maximum Diameter 079.2mm
  • Length* 126.5mm/5′
  • Weight* 630g/22.2oz.
  • Diaphragm Blades 12 (circular diaphragm)
  • Standard Accessory Round-shaped hood with filter effect control window and caps
  • Compatible Mount Sony E & Nikon Z mount

*Length and weight are for Sony E-Mount

Compared with the Sony the Tamron can focus 5cm closer (23cm vs 28cm), has 12 blades instead of 9. I suspect price will be lower too.

Thanks to the source for sending me this!

Is Tamron seriously planning to launch this 20-400mm megazoom?

I got a tip from an anonymous caller. So there is a high probability that this is WRONG and BS. But I’m posting this anyway because this lens has a unique focal length and I’m actually wondering if you would want a lens like this:

Tamron is planning to release a 20x superzoom lenses in autumn 2024: the 20-400mm F/4-7.1 Di III VC VXD, which weighs in at just over 1kg, but isn’t particularly heavy.
Tamron’s full-frame focal lengths range from 17mm to 500mm, but the arrival of the 20-400mm F/4-7.1 Di III VC VXD, which almost covers the entire focal length range, breaks the silence in the field of lightweight full-frame superzooms.
Meanwhile, evaluations of pre-production models show that its image quality is surprisingly close to that of other 400mm/500mm lenses from the same manufacturer.

Like I said, I think it’s 95% likely that this rumor is wrong. But just imagine for a moment if there was such a lens…. One lens to tulle them all :)

Latest Creators’ App update teased new firmware update for Sony A1, A9III, A7IV, ZV-E1 coming “in and after October”

The latest Creator’s APP update is teasing the a new major firmware update for the following cameras:

  • Sony A1 (current firmware is 2.02 -> 3.0 is coming)
  • Sony A9III (current firmware is 2.01 -> 3.0 is coming)
  • Sony A7IV (current firmware is 3.02 -> 4.0 is coming)
  • Sony ZV-E1 (current firmware is 1.03 -> 2.0 is coming)
  • Sony LR1 (current firmware is 1.0 -> 2.0 is coming)

All those updates will not just bring bug fixes but also new features. Some of them are mentioned by the creators’s app update (see image below) but there will be more!

Source: Reddit

RUMOR: The new Sony A7V is expected to be launched in Q1 2025!

This has been an extremely slow year from Sony, but at least I can finally share a reliable rumor about one of the next Alpha Full Frame cameras. Two trusted sources confirmed:

  • The Sony A7V will be on market between January and March 2025.

It’s unclear when the exact announcement will happen (it might happen in late 2024 at best). I have been told the camera initially should have been announced in October 2024 (so one month from now) but the announcement got delayed. So while announcement timeframe is unclear I am confident the camera will start shipping in Q1. I don’t have 100% confirmed specs yet but the main improvements on the A7V will be related to “speed” and “new AI features”. Definitely do NOT expect to get global shutter or 8K recording on this model.

ANOTHER IMPORTANT INFORMATION: Postponement of the entire Sony product launch!

Sony has once again postponed the launch of its new cameras and lenses. We were supposed to get a new FX9 successor camera in late summer, but that didn’t happen. There seems to be a production bottleneck in the entire industry, which has now also been officially confirmed by Canon Japan. This is probably the reason why the A7V will only be launched in Q1 2025 and not in Q4 2024. I now need to gather information on the announcement date of the following products that I know are on Sony’s roadmap:

  • Sony FX9 successor
  • Sony 24-70mm f/2.0
  • Sony A7V
  • Sony A1II
  • One more lens (specs unknown yet)

Those 5 products should be announced within the next 6-7 months with the FX9 successor and f/2.0 zoom coming before the A7V announcement. – If you have more info about the next Sony cameras and lenses you can share send me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!

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Canon now officially confirms what I have been telling you for months: There is a worldwide shortage of parts!

You might remember that back in May I told you that there was a supply issue that delayed the launch of many cameras and some lenses across the industry. So now we have at leas one official confirmation via Canon:

Currently, we are experiencing delivery delays for the following products due to more orders than expected and also due to the impact of global parts supply. We apologize to our customers and business partners for the inconvenience. Products are scheduled to be shipped one after another, but it is expected that the new camera body EOS R5 Mark II will take a long time to ship. We apologize
again for keeping our eager customers waiting for such a long time. We will continue to take measures to ensure a stable product supply so that we can deliver the products as soon as possible. We appreciate your understanding.

That’s why the new Sony 85mm f/1.4 GM II was announced in late August and not in late June. Similar fate for the upcoming 24-70mm f/2.0 GM lens that could now be announced around October. It gets more complicated with cameras which might be announced in January-February instead of the previously scheduled October-November timeframe. More about that in my next posts and youtube videos ;)

ONE MORE THING: Trusted sources knew a new FX9 successor is long due….but maybe Sony once more delayed the launch for production issues reason?

Sony 85mm f/1.4 GM II preorder links:
USA: Amazon, BHphoto, Adorama.
Europe: FotoErhardt, FotoKoch, Calumet, WexUK.