Confirmed: Sony 16-25mm f/2.8 G lens is coming soon and three more Sony E-mount lenses before early Summer!

According to trusted sources we should get four new Sony E-mount lenses between now and early Summer:

But there will be any more E-mount lenses coming from third party manufacturers too! One of them will be very exciting and I hope to be able to post this rumor soon!

Reminder: When it comes to cameras we will get a new ZV-E10II first, FX camera after that but also some exciting Alphas during the second half of the year ;)

Sony will soon announce a world’s first: The Sony 24-70mm f/2.0 lens Full Frame E-mount lens!

According to two trusted sources Sony will soon announce a new 24-70mm f/2.0 lens. No one in the history of photography has ever made such a lens!
The closest lens is the current Canon 28-70mm f/2.0. But having 4 mm more at the wide end makes this lens much more attractive to a variety of photographers. You can shoot landscapes and take beautiful portraits–a real jack-of-all-trades!
From what I have heard, this lens should be about the same size as the Canon, while having a longer focal length. So it should still be “practical” and not too heavy. I have been told that the image quality is superb, and that there is no compromise in getting the 2.0 aperture.
I do not yet have an exact release date or pricing information to share. But I understand that this lens may be announced in the next few months, and my guess is that the price will be around 3000+.

But today’s rumor is good news for multiple reasons:

  • This appears to be the first in a new series of super-fast zooms and primes.
  • It seems that in general Sony wants to create an exciting “new kind” of product… not only in lenses, but also in cameras!

What else can we expect?
I am starting to get some rumors about the next upcoming superfast lens, the Sony 24-70 mm f/2.0, about which I will soon share some “wild rumors” (meaning they are unconfirmed). I also got the first hints about the announcement of a major camera(s) coming in the second half of the year. I hope my dream of something “different” will come true….new RX fixed lens camera or some other exciting new camera concept. Now, let me know in the comment system what you think about this lens, and what kind of super fast lens you hope to get after that one!

To sources: If you happen to have more details about this new lens and also about the upcoming Sony cameras feel free to send me a message using this anonymous contact box (Please use a nickname so that I can recognize you in future). Or send me an email directly at sonyalpharumors@gmail.com.

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WOW: Sony will soon announce a super fast lens that has never been realized by ANYONE before!

After two months of rumor work I can finally claim that I am nearly certain that Sony is about to launch a “WOW” product. A super fast lens that no other company ever made before…a first in the entire photographic history! I will share the rumor on march 5 at 12:00 New York Time. You will see the full introduction on my youtube channel (so please click here to subscribe and activate notification bell) and I will also send you the exact info through my newsletter:

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A couple of things about this “world’s first” Sony product:

  1. It’s NOT a Sony Alpha camera…it’s a superfast lens ;)
  2. This “world’s first” will be of a broader interest than the “world’s first” we had with the A9III global Full Frame shutter (less of a niche product)
  3. Even if you do not like that one specific lens…more will come after that one ;)

Private note: Was sick last week, now my family got the same sickness…so that’s why I postponed the WOW rumor to this week ;)

Reminder: There are a ton of E-mount cameras and lenses with great rebates and 90 day guarantee sold by Amazon (Click here). The specific camera gear deals can be found here:

Confirmed: Sony has some kind of camera/lens production issue that will delay the shipment start of many products

Something I suspected was going on since last autumn has now been confirmed: Sony has some kind of camera/lens production delay that will delay the shipment of many products by around 2 months!

Here are a couple of examples:

  • The Sony A9III and the 300mm GM were announced in November but only started to ship out this February (3 months after)
  • last week announced the new 24-50mm G that will only ship in late May (again 3 months after)
  • The rumored 16-25mm G lens should have been announced last week too but has been delayed. And once it will be announced you can expect to see it shipping only a couple of months after.

I have been told this delay also will affect the launch of future products:

  • The ZV-E10II will ship later than expected. previously I told you it would be in Stock before summer…but now it’s going to be mid summer.
  • The same for the 85GM II which will now NOT be in Stock by June as reported earlier

I have yet no info on the reason behind this production bottleneck. If you have some info please share it using this anonymous contact box or send me an email at sonyalpharumors@gmail.com.

I know Sony is reading this so I will share one more opinion about this. You should two things in future:

  1. Open preorders the very same moment of the product announcement! You are missing out the hype if you open reorders the day after.
  2. You should ship a product days after the announcement like Fuji did with the X100VI.

WILD rumor from China: Sony FX3II with 12 Megapixel Global shutter sensor coming in March

On various Chinese social platforms you can read about a possible Sony FX3II with 12 Megapixel Global shutter sensor coming in March. I did NOT get any confirmation about such a camera model. All I know is that the ZV-E10II is coming soon. So I would take those rumors with a huge amount of skepticism.

That said, I do believe a global shutter on a video focused E-mount camera makes a TON of sense. What do you think? Should a future FX3II or maybe even the A7sIV have global shutter?

First hints about two major Sony camera announcements…

I got first hints about two possible major Sony announcements. With “major” I mean cameras that are High End. A trusted source told me Sony reserved two time slots for those announcements but I don’t know yet what we will get.

First let’s talk about the cameras we know are (or are not) coming:

So based on the little I know we can speculate what those two cameras will be:

  • Sony A7sIII successor
  • Sony RX1 successor
  • Something completely new like a medium format camera
  • Something less exciting for the masses like a High end FX camera model or so…

What do you hope to get? I bet on the A7sIV and a new RX model….but I might be wrong…

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