Three sources now confirmed Sony will have a product announcement event around April 16/17 (depending on your timezone). So far I only got confirmation about one specific product that will be announced on that day.

To be announced on April 16/17

• Sony 16-25mm f/2.8 G

Rumored to be announced within the next 2-3 months:

• Sony ZV-E10II
• Sony 85mm f/1.4 GM II
• Sony 24-70mm f/2.0
• Another E-mount lens (specs yet not known)

I would find it odd if Sony would only announce the 16-25mm G…so I hope at leas one more product of this list will be announced on that very same day. If I could choose I would want that 24-70mm f/2.0 to be announced first :)

I know that the first half of the year is not that exciting regarding the Sony announcements. But like I told major new camera announcement will be coming the second half of 2024! Don’t worry ;)

I am now 100% sure that Sony will have a new product announcement event in April. I am working to get a final confirmation on the date and product(s) announced. But for sure you should NOT expect to get a new A7sIV or A1II…

The most exciting thing we can hope for is to get the 24-70mm f/2.0…but I am not sure this lens is coming yet or before summer.

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Competition rumor: As reported on Nikoneye.com on March 26/27 (depending on your time zone) Nikon will announce the new 28-400mm f/4.0-8.0 Z lens!

Sorry for the confusion guys. But a trusted source told me the previously “leaked” image was fake. He was fooled too because indeed the new Sigma 50mm f/1.2 looks nearly exactly like the current Sigma 50mm f/1.4. He shared an image of the real lens (see the small “crop” image above). It has the same 72mm filter size like the f/1.4.

Sigma 50mm f/1.2 lens specs:

• 38g lighter and more compact than the Sony 50mm f/1.2 GM (Sigma weights 740g and the Sony 778g)
• The size and chassis is about the same of that of the Sigma 50mm f/1.4.
• 72mm filter size
• The lens aperture has 13 blades (50mm f1.2 GM got 11 only)
• More affordable than the Sony
• Comes for Sony E and Leica L
• Announcement on March 26 at 21 Tokyo time (that’s 13:00 in Berlin and 8:0 New York time)

A source just some more info about the next lens that will be announced by Sigma within the next few weeks:

• It’s a portrait prime lens
• it’s f/1.2
• autofocus
• lighter and more compact than any autofocus lens from the competition!
• price below the Sony 50mm f/1.2 GM, and below the Canon 85 and Nikon 85 competition
• Coming for both Sony E and Leica L mount cameras

What do you think about this lens? This could be winner lens if it’s indeed that small…

I got a rumor tonight that I hope I can confirm soon. It says:

• A7sIII firmware coming “soon” (SAR note: I suppose A1 firmware coming at th same time)
• New A7sIII firmware 3.00 will have Timecode (external like fx3 with dongle) and Shutter angle for the A7S III
• Youtubers are already reviewing the new firmware and “may have video review ready the same day Sony release the new Firmware.”

Let’s hope the long wait will be over soon!

Sigma is finally going to announce that is super exciting! According to my very best source Sigma will announce a super fast prime lens by end of this Month! I can’t share the final specs yet but this is what you can expect for sure:

• • It’s faster than f/1.4
  • It’s Full Frame
  • It has autofocus
  • It’s coming for both Sony E and Leica L-mount
  • Announcement end of March

Hopefully soon I can fully share the lens specs! But it’s clear this year will go down as the year of the fast lenses. Sony will also soon announce a new 24-70mm f/2.0 zoom!

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Just got 100% confirmed reliable rumor about a new Sigma product. And it’s actually exciting! So stay tuned and subscribe my networks and newsletter…I am going back home now to record my video and to write the rumor…and I will send you a newsletter when it’s online!

Social Networks:

• Subscribe my youtube channel: Usually I do post the rumors there 15-30min in advance before I post them on SAR
• Follow me on Twitter: Yep, I paid for the blue check so that you will actually see me.
• Follow my page on Facebook: Be sure to select “Favorites” to be notified when there is a new article online
• Follow me on Instagram: Ok, this one is more tricky as I am currently getting lost having fun with Ai images :)

By subscribing you help me to motivate working on SAR, by making sure my exclusive rumor work get proper credit and visibility. Thank You All folks!