There is more and more “chatter” about a possible firmware update going to be released on March 27 or max March 28. I am still not 100% sure but there seems to be a Sony event for this coming week. Fingers crossed the long wait is soon going to be over!

So far I got NO reliable rumor about the possible release date of the upcoming A7sIII and A1 firmware update. All we know is that Sony said they would launch it from “March 2024 or later”.

The latest super wild rumor I got in my inbox is this one:

I have informations by my Sony dealer that the a1 firmware update will be Launched on March 28th

Fingers crossed this rumor turns out to be real…but like I told you…it’s a wild rumor :(

I just got a message through the anonymous contact box. The only way to contact the spruce back is to write this post.

First of all Thank You for sharing the info! I will now try to double check the info you sent me. Hopefully we are finally REALLY there! Two more questions:

1) You know the camera names for this?
2) Any evidence you can share?

Three sources now confirmed Sony will have a product announcement event around April 16/17 (depending on your timezone). So far I only got confirmation about one specific product that will be announced on that day.

To be announced on April 16/17

• Sony 16-25mm f/2.8 G

Rumored to be announced within the next 2-3 months:

• Sony ZV-E10II
• Sony 85mm f/1.4 GM II
• Sony 24-70mm f/2.0
• Another E-mount lens (specs yet not known)

I would find it odd if Sony would only announce the 16-25mm G…so I hope at leas one more product of this list will be announced on that very same day. If I could choose I would want that 24-70mm f/2.0 to be announced first :)

I know that the first half of the year is not that exciting regarding the Sony announcements. But like I told major new camera announcement will be coming the second half of 2024! Don’t worry ;)

I am now 100% sure that Sony will have a new product announcement event in April. I am working to get a final confirmation on the date and product(s) announced. But for sure you should NOT expect to get a new A7sIV or A1II…

The most exciting thing we can hope for is to get the 24-70mm f/2.0…but I am not sure this lens is coming yet or before summer.

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Competition rumor: As reported on Nikoneye.com on March 26/27 (depending on your time zone) Nikon will announce the new 28-400mm f/4.0-8.0 Z lens!

Sorry for the confusion guys. But a trusted source told me the previously “leaked” image was fake. He was fooled too because indeed the new Sigma 50mm f/1.2 looks nearly exactly like the current Sigma 50mm f/1.4. He shared an image of the real lens (see the small “crop” image above). It has the same 72mm filter size like the f/1.4.

Sigma 50mm f/1.2 lens specs:

• 38g lighter and more compact than the Sony 50mm f/1.2 GM (Sigma weights 740g and the Sony 778g)
• The size and chassis is about the same of that of the Sigma 50mm f/1.4.
• 72mm filter size
• The lens aperture has 13 blades (50mm f1.2 GM got 11 only)
• More affordable than the Sony
• Comes for Sony E and Leica L
• Announcement on March 26 at 21 Tokyo time (that’s 13:00 in Berlin and 8:0 New York time)

A source just some more info about the next lens that will be announced by Sigma within the next few weeks:

• It’s a portrait prime lens
• it’s f/1.2
• autofocus
• lighter and more compact than any autofocus lens from the competition!
• price below the Sony 50mm f/1.2 GM, and below the Canon 85 and Nikon 85 competition
• Coming for both Sony E and Leica L mount cameras

What do you think about this lens? This could be winner lens if it’s indeed that small…