According to trusted sources there is a fair chance that the next FX camera might be a new Sony FX9 successor. It could be announced in late summer. This is not the only Full Frame camera we will get in 2024. This is the rumored roadmap:

• Sort of FX9 successor coming in late Summer
• New Alpha camera body in late Summer (August/September). Could be the A7sIV but this is not confirmed yet.
• New Alpha camera body in October/November
• Small chance there might another Sony camera in November (to be confirmed)

If you happen to know more details about those cameras drop me a message at sonyalpharumors@gmail.com or use this anonymous contact box. Thanks!

So far I got a couple of unconfirmed rumors about what kind of Alpha cameras we will get. But I still don’t fell comfortable enough to share that info. But it’s clear that Sony’s big announcement will be made between September 2024 and February 2025. All we are getting before is that ZV-E10II that should ship out in August (announcement June/July).

Still, what’s coming soon (possibly June) should be very exciting are the 85mm f/1.4 GMII and the 24-70mm f/2.0 GM. Hope to get some announcement dates soon!

We all wonder if Sony will ever launch a new RX100 camera (I guess not). But rumors are getting stronger about that very same 1 inch sized sensor being used on a new Sony smartphone. Sony insider reports:

There seems to have been a new development on the Xperia Pro series line of smartphones. The phone which is speculated to be called as Xperia Pro C, a successor to the Pro-I, which may also adopt a compact form factor, a stark difference to Sony’s usual 6.5″ displays for its top tier smartphones. Some of the specs which were leaked includes: – A 6.0″ 120 Hz, 2K resolution OLED with Anti- reflection coating. – Snapdragon 8Gen 3 with 12/256 as the base skew, possibly. – 5000 mAh battery with a revamped 45W PD charging. Camera specs include: – 50 MP 1.0″ , 20 MM, f/1.8 with OIS, support for 12 Bit RAW and 14 Bit DCG RAW (maybe an OmniVision sensor). – 12 MP with AF, with support for 4K 120 FPS 10 Bit 420 S -LOG gamma curve and HLG support. Also support for JPG/60 FPS RAW, with AE/AF and support for Sony S-Cine-tone and creative look – 12 MP F 1/2.9″, 20mm, F 2.0 with support for 4K 60 FPS HDR and Sony Creative look.

The Xperia Pro C might be announced in late 2024.

A trusted source contacted me and told me that it seems that the launch of the ZV-E10II is slightly delayed. He does not know the reason for this. He added that it is likely that the ZV-E10II will only be available in August!

This is not the first time this has happened this year, the launch of the 16-25mm G was also delayed by over a month! It was supposed to be announced at the end of February, but was delayed and was announced in mid-April.

The 85mm GM II is still scheduled for launch in June, while I don’t know when the 24-70mm f/2.0 will be announced (it was supposed to be on the market in early summer).

Wild rumors about possible Reasons:
Sony has not announced a camera for more than six months now. But Nikon and Canon have also been silent for a long time. This is the first time I have seen such a long break from announcements by the big three. I have received absolutely unconfirmed rumors about a regulatory reason for the EU market. Maybe it’s related to the new AI law coming up. But that doesn’t make much sense to me, knowing that Fuji keeps announcing new cameras… unless, of course, Fuji makes no use of certain technologies that Sony and other new cameras are supposed to use in these new cameras.

Sony ZV-E10 still selling hot:
On all Japanese sales charts and on Amazon Bestseller list the ZV-E10 is still selling hot. So Sony can afford to introduce the successor a bit later than expected. Maybe Sony scrambled the roadmap in favor of other model that might be announced sooner? The hype on fixed lens camera might convinced Sony to launch a new R1X FF compact fixed lens camera as soon as it gets? But hey folks, that’s just me dreaming and speculating :)

Three trusted sources confirmed this:

• Sigma will soon announce a new Sigma 28-45mm f/1.8 DG DN lens!

If I am not mistaken I think this is thew world’s first f/1.8 Full Frame Autofocus zoom ever made! It is a sort of Full Frame version of the epic 18-35mm f/1.8 APS-C zoom (you can see it here).

I have been told that the primary target for this lens are filmmakers. That makes sense because the 18-35mm f/1.8 APS-C was a popular lens in the video world. The new FF lens has a much shorter zoom range equivalent to 18-30mm in APS-C. But aperture in APS-C would be f/1.2 so depth of field will be short and bokeh much more pronounced! I talked to a few people testing the lens and they said the lens is way too big and heavy as a photography lens.
I do believe the upcoming Sony 24-70mm f/2.0 GM will be a much more “usable” choice for them. I hope to be able to share more details (and maybe images) of this lens soon. Stay tuned!

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You probably have noticed that some companies like Sony, Canon, Nikon have not announced cameras in 2024. A trusted source told me that companies have delayed some of their camera launches to make them compliant with new EU regulations.

The source is really highly trusted and didn’t share additional details other than making the example of the Nikon Z6III camera being one of those delayed. Now here comes my guess: One month ago a trusted source told me the Sony ZV-E10II launch could been slightly delayed from late May to around June.  Don’t know if this could be the reason…

If you happen to know whet EU regulations is causing this please drop me at sonyalpharumors@gmail.com or use this anonymous contact box.

Hint: https://amzn.to/3V5P9aM ;)

To not miss any new rumor subscribe our newsletter and social networks:

Social Networks:

• Subscribe my youtube channel: Usually I do post the rumors there 15-30min in advance before I post them on SAR
• Follow me on Twitter: Yep, I paid for the blue check so that you will actually see me.
• Follow my page on Facebook: Be sure to select “Favorites” to be notified when there is a new article online
• Follow me on Instagram: Ok, this one is more tricky as I am currently getting lost having fun with Ai images :)

By subscribing you help me to motivate working on SAR, by making sure my exclusive rumor work get proper credit and visibility. Thank You All folks!

Today Sigma announced the 24-70mm II (BHphoto, Amazon, Adorama, FotoErhardt, WexUK). But I now got 100% confirmation there is one more lens coming very soon. Apparently it’s something “epic” ….expression of one of the sources. Something nobody dared to do before ;)