About those rumors: I have no idea who sent them and 90% of the times they turn out to be wrong. But, it happened in the past that a couple of those were right. So I will post them today, and we all together can eventually keep track of this. If one of the sources turns out to be right than we will know we can trust it a bit more!

Source 1:

7SIV in the hands of select filmmakers
Now the siv is a true hybrid camera
Sony will not recycle the 12.2 mpx bsi sensor
Amazing times ahead..

Source 2:

According to information from a SONY employee, SONY will officially say goodbye to the FX9 series in 2025. Therefore, an FX9 successor is not expected. The FX6 will also ‘probably’ not receive a Mark II in 2025.

Source 3:

Sony A7RVI will come in 2026 on “new generation” platform: new sensor and new processor

So that’s what I got the past weeks from anonymous messengers. So definitely high chance most of this (or all) could be wrong. I hope Source 2 is definitely wrong :)

Dpreview discussed areas where Sony could improve and expand its camera lineup to better compete with Canon and Nikon, covering both updates to existing models and new products:

1. High-Resolution, High-Performance Camera: Sony lacks a versatile, high-resolution camera at a more affordable price point. The a7R V offers high resolution, and the a7S III excels at video, but only the a1 II combines both features at a premium $6,500 price aimed at professionals. If Sony could remove some professional features and lower the price, it would have a camera to compete with the Canon EOS R5 II and Nikon Z8, both offering similar capabilities at a much lower cost.
2. Update for the a6100: The a6100, launched in 2019, is due for a refresh. Since Sony has improved its autofocus and menu systems, updating the entry-level APS-C model could provide better value and performance for less than the a6700.
3. Update for the a7 IV: The a7 IV features a 33MP sensor, but it suffers from high rolling shutter in 4K video. A potential update could either lower the resolution or integrate partial stacking technology (like the Z6III) to improve performance without compromising dynamic range. An update to the a7 V could be expected soon.
4. Compact Camera Updates: Sony is encouraged to release a new model in the RX100 lineup, either a more affordable version with a non-stacked sensor or a higher-end version with advanced features and the fast 24-70mm F1.8-2.8 lens from the RX100 V. The RX1 also deserves an update, potentially using a modern full-frame sensor (from the a7CR) and Sony’s latest autofocus technology, with improved battery life.
5. New Lens Wish: The article suggests a new 50-150mm F2.8 lens, an APS-C equivalent to the full-frame 70-200mm, which would be smaller, lighter, and more affordable. This lens could be beneficial for all APS-C systems, and Sony is seen as the likely candidate to produce such a lens due to its commitment to innovative and unique lenses.

In conclusion, Sony could enhance its lineup by creating a more affordable high-resolution hybrid camera, updating the a6100 and a7 IV, refreshing the RX100 and RX1 series, and introducing a versatile 50-150mm F2.8 lens for APS-C cameras. Do you agree with this wishlist?

I personally think a the lens wishlist is way too short…would love to get the 50mm f/0,95 AF FE GM, 85mm f/1.2 GM and 70-150mm f/2.0 GM. When it comes to cameras we really do need a new A7sIV and a A7000 flagship APS-C camera.

A new soruce shared the possible specs of the rumored 400mm f/2.8 GM II. Just to be clear, this is not a rumor I got from trusted sources so be skeptical on this one until I can confirm or deny it:

Sony is going to make an announcement this Winter of the 400GMII lens in advancement of the 2025 NFL season & 2026 Winter Olympics. 
It will have a drop-in 1.4x TC like the new Nikon 400mm 2.8, and with advances in materials it will weigh 100 grams less even with the built in TC.  
Less busy Bokeh, and Quad XD-Liner motors for more accurate AF-C hit rate on erratic subjects.
Lens will be fully unveiled in May 2025, with shipping before the NFL 2025 season. 

What do you think about those rumored updates?

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If sources have more info about this (or any other product launch) please drop me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!

Guys, it’s vacation time and I need a break. So I figured I’d take the chance to post this crazy rumor I received from an anonymous source. I give it 0.000001% that it’s true. And I wonder why such a lens makes any sense at all! The “source” wrote:

The zoom lens is a FE 400-800 with large aperture values such as F8, I have seen it being used in the wild. Best Wishes.

For sure this would be a novice as nobody ever did something like this. But f/8.0 constant aperture? Would that be even interesting for someone?

PetaPixel made a forecast for 2025 and thinks Sony will launch those two cameras:

1) Sony will launch the a7R VI and it will feature a jump to 80-megapixels.

The a7R V is a great camera, but Sony will finally answer calls to make a full-frame camera that will make the most significant megapixel jump in recent memory. Technically, Sony semiconductor already has the ability to make a 90-megapixel full-frame camera based on Fujifilm’s excellent 40-megapixel APS-C sensor, so there is an easy way to get to this mark. The only thing holding that sensor back would be its scan speed, but for a stills-focused camera, that might not be a deal-breaker.

2) Sony probably will lean more toward bringing back the RX1 rather than an RX100-style camera.

What do you think about this?

My own take based on good guess and NOT on rumors:

I am really not sure the A7rVI will still be announced in 2025….and much less sure we will get the RX1 successor. But of course I hope to be proven wrong!

Guys, it’s time to share my opinion on Sony’s possible camera roadmap for 2025. Some things I’m sure about, some things I’m skeptical about, and some things I’m very skeptical about. For starters, I’m pretty sure we’ll get more cameras in 2025 than 2024 (A1II and ZV-E10II only). This is a possible list of cameras that could be announced based on the usual Sony release cycle:

Cameras that are NOT going to be released in 2025:

• No successor to the A6700 (and no other APS-C E-mount camera either!
• No successor to the A7cII–A7cR and no A7cS
• No successor to the ZV-E1

Cameras that could be announced during the first half of 2025:

• Sony A7V: Body of the A1II, new 44MP(?) and 20 fps(?)
• Sony FX9/FX6 successor
• Sony FX3II with 24MP global shutter sensor of the A9III

Cameras that could be announced during the second half of 2025:

• Sony As7IV with 24MP global shutter sensor OR the Sony A7rVI with new near 100MP sensor (watch the video on top for more details)
• Sony RX1rIII

Impossible dreams

• Sony A7000 flagship APS-C camera
• Sony medium format camera

My serious guess: I’m sure the A7V and the FX9/6 successor will come. I think an FX3II is also a hot candidate. But the real highlight should be announced in November 2025. And it will be one of these three cameras: A7sIV, A7rVI and RX1rIII. I would love to have all three, but I’m happy if Sony only makes one of them :) What do you think about this roadmap? Too optimistic? Something else missing? Let me know in the comment system!

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If you have more info about the next Sony cameras and lenses you can share send me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!

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The CEO of Sigma, Kazuto Yamaki, shared his personal insights about the company and the photography industry as a whole. As always, a very insightful, honest and thought-provoking conversation that is well worth watching! At the very end of the conversation, he revealed a little sneak peek:

They are developing a telephoto lens that “never existed before”. He says: “Sports and wildlife photographers could be very excited about this lens”.

I have no idea what this lens might be, but in the past few years I have discovered a few Sigma patents with a “unique” focal length:

• 60-700mm f/4.5-7.4
• 50-500mm f/4.5-6.5

But I really don’t know if this is the kind of telephoto lens Sigma is working on. Let me know in the comments what you think or hope Sigma will announce in 2025!