Marc Alhadeff from SonyAlphaBlog posted the world’s first review of the new Kase Clip filters for Sony APS-C cameras. These are available at Amazon US, BHphoto, Amazon DE, Amazon UK.

Sony A7IV preorders (Use those affiliated links to support my work. Thanks!):
In the USA at BHphoto. Amazon. Adorama. FocusCamera. BuyDig.
In Europe at Fotokoch DE. Calumet DE. Foto Erhardt DE. Park UK. Wex UK. Amazon DE. Amazon UK. Amazon IT. Amazon ES. Amazon NL.
In Australia at Sony.com. CameraPro.
Sony HVL-F46RM Wireless Radio Flash at BHphoto. Adorama.
Sony HVL-F60RM II Wireless Radio Flash at BHphoto. Adorama.
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The new TTArtisan 40mm f/2.8 Macro for Sony APS-C is now in Stock at BHphoto.

And here are three new video reviews of this lens:

Marc from SonyAlphaBlog tested the new Tamron 35-150mm f/2.0-2.8 FE lens that just started shipping out last week at BHphoto. Amazon. Adorama. Fotokoch DE. Foto Erhardt DE. Wex UK. Park UK. . He concluded:

The Tamron 35-150mm F2-F2.8 Di III VXD (1800 euros) is a unique lens among all the ones available in Sony E mount: for those who want a single lens for wedding or mode shooting it can replace both a 28-75mm F2.8 and a 70-200mm F2.8
Sharpness is excellent wide open up to 50Mpix camera, but the lens suffer a bit wide open on the A7RIV (61Mpix) with only very good results . Bokeh balls/ Background blur >70mm / color rendition , AF are very good. Ergonomics are excellent with the possibility to customize the various buttons thanks to the Tamron lens utility. Build quality is very good and similar to the Sigma DG DN lenses.
The main downside of this lens is its weight (1165g) and fatness : you will never forgot you carry this lens and you will be tired after a few hours shooting with it.
Other compromise were made : the lens is very good but not the best in several domains : AF is a bit better on the Tamron 70-180mm F2.8 Di III VXD, Bokeh balls are significantly truncated in the border, Background blur is a bit nervous at 35mm, but overall the images produced are beautiful
Very good behavior also in video with a perfectly dampened zoom ring allowing for smooth zooming and the possibility to transform the focusing ring into an aperture ring.
Recommended for weddings or mode photographers who only want to carry one high quality lens on cameras up to 50Mpix

The new 60mm T2.9 1.33X Anamorphic FE lens with 1.35X Anamorphic Adapter is now on Kickstarter (Click here).

Mathieu Stern reviewed this unique lens:

Samyang  24-70mm f/2.8 FE preorders: In USA  at BHphoto. In Europe at WexUK. FotoKoch DE. FotoErhardt DE.

With all the A7IV buzz we didn’t really cover the new Samyang lens. Here it is side by side with the Sony GM:

And here are more new images:

Sony A7IV preorders (Use those affiliated links to support my work. Thanks!):
In the USA at BHphoto. Amazon. Adorama. FocusCamera. BuyDig.
In Europe at Fotokoch DE. Calumet DE. Foto Erhardt DE. Park UK. Wex UK. Amazon DE. Amazon UK. Amazon IT. Amazon ES. Amazon NL.
In Australia at Sony.com. CameraPro.
Sony HVL-F46RM Wireless Radio Flash at BHphoto. Adorama.
Sony HVL-F60RM II Wireless Radio Flash at BHphoto. Adorama.
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W got a bunch of new videos and reviews.

Digitalcameraworld.com writes:

Don’t think of the A7 IV as Sony’s new ‘entry level’ full frame mirrorless camera. It’s both too powerful, too complex and, yes, too expensive for that. It’s more like a mini-A1 that’s terrifyingly good at everything but less than half the price. Stills photographers can revel in its 33MP resolution and incredible burst mode, while videographers get a camera that leaves the previous A7 III far behind.

German: