Preorder links:
Sony 50mm F/1.4 GM at BHphoto. Amazon. Adorama. FotoKoch. FotoErhardt. Calumet DE. WexUK.

Matt Granger writes:

The new king of Sony’s High Res system. But the Raw size options produce some surprising results!

Sony A7rV store links:
In US at BHphoto, Amazon, Adorama, FocusCamera, BeachCamera, Buydig.
In EU at Fotokoch, Amazon EU, FotoErhardt, Calumet DE, WexUK. ParkCameras UK.
In Australia at CameraPro, Camerahouse, Sony.

Preorders: Sony 20-70mm at BHphoto, Amazon, Adorama, FocusCamera, FotoKoch, Fotoerhardt, Calumet, WexUK.

ePhotozine tested the new Sony lens and concluded:

Our sensibilities and tastes in wide-angle lenses, and indeed what we now think of as ultra-wide, have changed dramatically since those first rather more conservative zooms of the 1970s. This is now a cinematic widescreen world and stills photography changes as our general perceptions also change. Sony has gone one step further here, and a lens stretching from an ultra-wide 20mm through to a short telephoto 70mm, focusing right down to almost half-life-size, is an amazing and versatile option for Sony A series users.

The f/4 aperture is no real obstacle in these days of high ISO cameras, where performance at mind-boggling values does not mean a huge drop in quality. In any event, this will help keep cost, size and weight down to more reasonable levels. There is a lot to be said for this new lens, be it for travel, street, general stills shooting, videography with wider shots for selfies and vlogging or stabilised video shooting. Highly versatile and Highly Recommended.

Full spec comparison between those four lenses can be seen on this BHphoto comparison page

Ted Forbes made a comparison between the new Sony 50mm f/1.4 GM and the Sony 50mm f/1.2 GM, Zeiss Otus 55mm f/1.4 and Leica Summilux 50mm f/1.4. Check out the video to see the results:

Sony 50mm F/1.4 GM at BHphoto. Amazon. Adorama. FotoKoch. FotoErhardt. Calumet DE. WexUK.

Preorder links:
Sony 50mm F/1.4 GM at BHphoto. Amazon. Adorama. FotoKoch. FotoErhardt. Calumet DE. WexUK.

We have a ton of youtubers that have tested the new lens. Here is a major roundup if you want to watch something like 500 hours of reviews :)

This is a guest post by by Reza Malayeri. All Photos are from by Reza Malayeri and used with his permission.

Tips for Portrait Photography, Using the Sony A7R V
by Reza Malayeri

The Sony Alpha a7R V is the first full frame Alpha camera to feature high-resolution imaging with AI-based autofocus. Sony has put its best technology into the A7R V, calling it the “best-ever image quality for an Alpha body.” In my personal experience, the A7R V shows superior performance when taking portrait photography.

Key Features of the Sony A7R V

With the latest two 50mm announcement we now have 58(!) 50mm E-mount lenses according to this BHphoto database. Still, the new Sony and Sigma additions are welcome as both have very high quality and offer a tiny bit of differentiations: The Sony is super compact while the Sigma is a top choice when it comes to balance performance with price. Check out Chris take on both new lenses!

Sony 50mm F/1.4 GM at BHphoto. Amazon. Adorama. FotoKoch. FotoErhardt. Calumet DE. WexUK.
Sigma 50mm lens at BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, WexUK.