Two reviewers compared the new Fuji GFX medium format camera with the Sony A7rII. Those are their conclusions:

DearSusans writes:

My conclusions are that the GFX feels a tiny bit less electronic at 100% and colours seem a bit better. On the other hand the A7RII seems a little sharper. But the real conclusion is that, in terms of IQ, both are so close as to make no significant difference, other than colourwise. So, coming from a Sony A7rII corner, it’s hard to see anything compelling enough to make a switch. Moving up from a different system, your mileage may vary.

Jim Kassons concludes

The Fuji is markedly sharper except at the very corners, where the Sony comes close. I messed around with sharpening on the Sony images, and I couldn’t get them to look anything like the Fuji ones, except is the cases where they were very close to begin with.

Quite two different conclusions :)

Imaging Resource tested the Sony A99II and the conclusion is:

The Sony A99 II is a bold statement that the Sony A-mount is alive and well for enthusiasts and professionals alike. It is a remarkable technological achievement in multiple ways, from its ability to capture full-resolution 42.4-megapixel RAW images at nearly a dozen frames per second, to utilizing a super-quick, advanced hybrid autofocus system with tons of individual AF points.
However, it is also a camera that, despite how advanced many of its features are, felt occasionally stuck in the past. 4K UHD video recording is hampered and despite Sony’s efforts, the menus and a few of the controls are somewhat clunky.
Overall, the Sony A99 II is an excellent full-frame “DSLR” camera that achieves some great feats. To be able to utilize hundreds of autofocus points while shooting 42.4-megapixel images at nearly 12fps is very impressive.

Sony A99II at [shopcountry 56569].

Tony went crazy and posted a 100 minute long Sony A99II tutorial :)  And yes, he really likes the Sony A99II a lot!

Sony A99II at [shopcountry 56569].

Homer Simpson “D’ho” would be the appropriate reaction after reading the surprisingly provocative DPreview article about the new Fuji GFX. In it Dpreview debunks the hype on the new Medium format camera and nicely advises the reader to get a much less expensive FF camera instead:

Companies like Sony have poured a lot of R&D into their full-frame (and smaller) sensors, and the a7R II uses a backside-illuminated design that makes it more efficient than the sensor used in the 50S. It also offers a dual-gain architecture that flips the camera into a high gain mode at ISO 640, allowing it to effectively overcome any noise introduced by the camera’s own electronics. In other words, the a7R II’s sensor is better able to use the light projected onto it, relative to the MF sensor – ironically a sensor made by Sony itself – in the G50S (or Pentax 645Z, or Hasselblad X1D). This allows it to match the low light noise performance of the larger sensor in the GFX (and Pentax 645Z and Hasselblad X1D) even at the same shutter speed and f-number.

Of course there is more than just sensor performance that defines the overall quality of a camera. The GFX remains a highly desirable object. But if price is in your equation well you really have to think if that very small image quality improvement is worth the money.

Now let’s hope Sony can find a way to make a $5,000 RX medium format camera wiht the super large 55x41mm sensor. Of course this is just a dream of mine yet :)

Dan Watson posted his full A99II review at Huffingtonpost:

The Sony A99II is one of the greatest cameras on the market today and I don’t see that changing anytime soon. It’s a camera that seems to be amazing at everything with virtually no weaknesses. In a market where speed means lower resolution and high resolution lowers speed and low light ability, it’s awesome to see technology that allows these to all coexist in a single body.

A99II at [shopcountry 56569].

Marc Alhadeff tested both new Sony lenses. The 100mm STF (review here) and the 85mm FE (review here). Note: the 100mm article contains nude pictures.

New Sony FE lens preorder links:
85mm f/1.8 FE at Amazon, BHphoto, Adorama. Amazon DE. Amazon UK. Amazon IT. Amazon FR. Amazon ES.
100mm f/2.8 STF FE at Amazon, BHphoto, Adorama. Amazon DE. Amazon UK. Amazon IT. Amazon FR. Amazon ES.

TheCameraStoreTV team tested the new Sony 85mm lens and compared it with the Batis:

The Zeiss Batis 85mm F1.8 is one of our favourite lenses for Sony’s mirrorless cameras, so we were surprised to see Sony launch their own 85mm F1.8 last month. On a recent trip to see Sony’s Thailand factory, we decided to shoot out these two great lenses. Is the Zeiss Batis worth paying twice as much for?

New Sony FE lens preorder links:
85mm f/1.8 FE at Amazon, BHphoto, Adorama. Amazon DE. Amazon UK. Amazon IT. Amazon FR. Amazon ES.
100mm f/2.8 STF FE at Amazon, BHphoto, Adorama. Amazon DE. Amazon UK. Amazon IT. Amazon FR. Amazon ES.

Chris and Jordan from TheCameraStoreTV flew to Thailand to see the Sony factory. And that’s the video where they talk about what they have seen and learned. They also talk about the two new FE lenses.

And to their credit: They complained to Sony that they need to make more lenses for their ASP-C E-mount cameras. Couldn’t agree more! :)