This is unexpected: Zeiss is advertising its lenses on YouTube again…will they be back on the market?

5 years ago (April 24, 2019), Zeiss announced the Zeiss Otus 100mm F1.4, its last lens with “photo” focus. The last announcement of an E-mount lens was 6 years ago (September 27, 2018) with the Zeiss Batis 40mm F2 CF.

Zeiss obviously doesn’t believe there is money to be made in this market and has stopped making new photo lenses. They still make new cine lenses and they still produce their old BatisLoxiaOtus lenses. But we have to be honest, their lenses are now obsolete. The autofocus of the Batis lenses is slow and the competition offers excellent lenses at a much lower price.

But yesterday Zeiss did something unexpected: they released a new video promoting their lenses. Exactly 4 years after the last Zeiss Batis video. In the most realistic scenario, this means “nothing”…. maybe it’s just a random “accident”. In the optimistic scenario, maybe Zeiss is rethinking its strategy and is ready to launch new lenses for the Sony E-mount?

I’m just speculating here, but I think there are a few good reasons why they might do this:

  1. The decade-long downward trend in the camera market has stopped and there are clear signs that the market is now stable. So it’s easier to invest in such an environment.
  2. The high-end market is still healthy and full-frame cameras are now the norm.
  3. Zeiss still has an attractive brand name and would certainly have no problem selling new lenses if they are good enough.

What kind of Zeiss lenses would you like to use?

My opinion:

  1. I think there would be room for a new Otus series designed for mirrorless cameras. The original OTUS was designed for DSLR and was too big.
  2. A series of f/1.4 Batis lenses for the Sony E-mount system would also be nice.

But I am aware that I am in a dream….. The most likely outcome is that Zeiss will continue to ignore the mirrorless world :(

Stay tuned…there is some hope ;)

This year has been odd….slow…unexciting…but things might change very soon…I am working on it…stay tuned ;)

If you have more info about the next Sony cameras and lenses you can share send me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!

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Sony Tidbits…


We Tested Fujifilm the X100vi and Sony A7Cii Here’s What’s Best!

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
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Sony Tidbits…


Sorry Sony.

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Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group.

Cool! How to Scan Your Film at Home using Sony gear

Lotta Milde writes:

Digitizing film negatives requires specific gear and camera settings, so Lotta is here to share her workflow for scanning negatives with a mirrorless or DSLR camera. She’ll let you know what to keep in mind through the process, and much more.

Equipment used
Sony a7R IVA Mirrorless Camera
Sony FE 90mm f/2.8 Macro G OSS Lens
Negative Supply Basic Film Carrier 35mm and 120 MK2 Combo
Magnus TR-13 Travel Tripod with Dual-Action Ball Head
Vello ShutterBoss II Timer Remote Switch for Cameras with Sony Multi-Terminal Connector
Tether Tools TetherPro USB Type-C Male to USB Type-C Male Cable
Adobe Lightroom CC
Sensei OC-CK Optics Care and Cleaning Kit
Epson Perfection V600 Photo Scanner

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Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
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Essential Gear for Video Interviews in 2024 (42west).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group.