Tamron released a firmware update for the 70-180mm F/2.8 E-mount lens

Tamron issued a new 3.0 firmware update (Click here). Those are the improvements:

  • Improved AF performance during zooming
  • With α9 III, when its focus mode is set to AF-S, DMF, or MF, it will support continuous shooting at up to approximately 120 frames per second

Reminder:
Tamron: Up to 300 Euro off on Tamron E-mount lenses at Amazon DE, Fotokoch, FotoErhardt, Calumet, Amazon UK, WexUK, Clifton UK, Amazon FR, Amazon ES, Amazon IT. Up to $100 off at Amazon, BHphoto, Adorama.
Black Friday: Amazon, BHphoto, Adorama. Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon NL, Amazon AUS.

Dear sources… can you give us some more insights into the roadmap for 2025? A7V, As7IV, FX3II and so on :)

a curiously photoshopped A7V camera

The past weeks I got a ton of messages from new and trusted sources. Among those messages there were also multiple confirmations on the Sony A7V launch happening in 2025. While we are here I am kindly asking the sources to answer me those questions:

  • Timeframe for the Sony A7V announcement (and eventually indication on specs)
  • Possibility the A7sIV will indeed be announced in late 2025
  • If I’m crazy hoping for a full-frame camera with a fixed lens :)

If you have more info about the next Sony cameras and lenses you can share send me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!

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Now this is a first: Chinese company CAYE announced a 200mm f/3.5 FE lens for $21 !!!

Caye Technology announced a new 200mm F3.5 lens. Key specs:

  • Full Frame
  • fixed F3.5 large aperture
  • manual focus
  • uses a set of two optical structures
  • minimum focusing distance of 1.8 meters
  • The lens body is about 32cm long
  • 14cm in diameter
  • weighs about 550g
  • Sony E, Canon RF, Canon EF, Canon EF-M, Nikon Z, Nikon F, Fuji X and M43 mounts

The price is 159 Yuan which is $21 only! A Chinese reader confirmed the pricing is this one and the company is known for making “fun” lenses :)

PetaPixel: Sony Has the Problem Every Competitor Wants: Its Flagship Was Too Good to Follow


Sony A1II at  BHphoto, Amazon, Adorama

Jeremy Gray from PetaPixel nails it when he writes:

When Sony announced the a1 II at its Creative Space event earlier this week, the camera was met with a slight buzz in the room. When Sony unveiled its incredible new FE 28-70mm f/2 GM lens, the room erupted. It’s not often that a new lens sucks up all the air in a room, especially not when a flagship camera is also announced.The original a1’s excellence is primarily to blame. The a9 III can also take some responsibility for the tepid response to the a1 II because it is the new measuring stick by which Sony camera announcements will be measured, fairly or not.

That’s exactly the point, Sony used us to give us big “WOW’s” when they announced new flagship models. This time around we didn’t get that. Still, I think the A1II is still an excellent camera as Jeremy writes

The Sony a1 II doesn’t provide Sony with the big leap ahead its predecessor did and I don’t believe it’s for a lack of effort or ability. I think it’s because the Sony a1 was so damn good that it’s practically impossible to follow. There was no significant shortcoming to address, and the technology to make the same type of revolutionary leap forward again simply doesn’t exist yet.
the company should take stock of the fact that it made its best camera even better, even if it’s not the mic drop moment of the original a1 or a9 III. Sony raised the standards so frequently that making something groundbreaking is almost impossible. Almost.

My personal take:
The A1II is made for professionals. And they will be happy with the up to 50% better autofocus performance, pre-capture, the better body and other small improvements it brings. Maybe in 3-4 years, when the Sony AIII is announced, the global shutter will have gotten so good that we’ll get a big jump in speed and features. Or maybe Sony can finally solve the 3-shift problems that Sigma hasn’t been able to solve yet. That would be a big WOW moment, don’t you think?

Preorder links:
Sony A1II at  BHphoto, Amazon, Adorama, BestBuy, FotoErhardt, FotoKoch, Calumet, WexUK, Clifton, CameraPro. Sony Australia.
Sony 28-70mm f/2.0 GM at BHphoto, Amazon, Adorama, BestBuy, FotoErhardt, Fotokoch, Calumet, WexUK, Clifton, CameraPro. Sony Australia.