The World’s First Modular Magnetic Filter System is now available for preorder on Kickstarter (Click here).

The REVORING Swift System is a fully Magnetic Modular Filter System for Photographers and Filmmakers to tailor a system for his/her own needs.  It is comprised of a 100mm Filter Holder, Circular Filters, Square Filters, Drop-in Filters, Clip-on Filters, Matte Boxes, Hoods and Caps, ALL-IN-ONE. The Swift system saves you a great amount of installation time,  saves you a lot of money from buying filters & step rings, and allows for countless filter combinations & creative possibilities.

Here is how it works:

Get it now on Kickstarter (Click here).

Preorders:
USA: BHphoto. Adorama. Amazon.
EU: Fotokoch DE. Calumet DE. Wex UK.

The Japanese site digicame-info leaked the first images of the upcoming Sony FE24-70mm f/2.8 GMII.

FE 24-70mm f/2.8 GM II
– SEL2470GM2
– Minimum focusing distance: 21cm
– Filter diameter: 82mm
– Weight: 695g
– Overseas price: 2099 British Pound Sterling, 2399 Euros

Announcement today at 3pm London time. Stay tuned on SAR!

To not miss any rumors make sure to subscribe my new Youtube channel, to follow me on Twitter, Instagram and on Facebook.

Trexo just launched the world’s most compact camera slider on Kickstarter (Click here).

Xingyao Optical announced a full-frame wide-angle lens. It can be seen that the aperture is F2.8, and the lens structure is 12 elements and 11 groups. It is expected to be launched in June. The bayonet is Canon RF / Sony E / Nikon Z / Sigma L-mount, the estimated price will not exceed 1800 yuan​​​. No ideal about he focal lenght yet…

via CameraBeta

GET RID of the 4K60p Crop! Sony a7 IV Lens Recommendations!

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT.
Sony FE 12-24mm F2.8 GM Review (TheHYbridShooter).
F1.2 Portraits in Studio (Matti Sulanto).
How to Use Grids in Your Photography (42West).
This New Ultra-Compact Camera Is The Size of a Grain of Salt And Takes Stunning Photos (Sciencealert).
Get MOVE-ing Faster with the Manfrotto MOVE Ecosystem (Explora).

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We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.

Powersimagery sent me this photos he took from the Lexar booth at the NAB show:

Just saw it at NAB in their booth. Mentioned they are expecting a 10% more cost effective card.
320, 160, 80 sizes and a new dual card reader.

New cards for your Sony A1 :)

Sony just had a press event at the NAB show. As expected there was no new E-mount related gear. On this page you see the pro cine and TV gear they announced today: pro.sony/ue_US/events/nab.

And in three days from now (April 27) Sony will announce the new 24-70mm f/2.8 GM II lens at 3pm London time!

And there is a NAB deal special page at BHphoto: