Phototrend interviewed Yu Takae, Senior Manager in charge of ILC product planning – interchangeable lens bodies – at Sony Corp. A couple of highlights:

About the APS-C strategy:

We believe that APS-C cameras can meet different needs than full-frame cameras, thanks to their compact size. Sony will therefore continue to rise to the challenge of creating attractive products not only for creating videos, but also for photographers.

About sports cameras future (Sony A1 and Sony A9II):

Our strategy for professional sports photographers is clear: we will continue to listen to professionals in the field and exceed their expectations.

On Sony lens roadmap:

I cannot predict exactly when and what type of lenses will be released, but we would like to offer more affordable lenses in the future.

On lens designs:

we are prioritizing significant reduction in size and weight to improve usability in more situations.

About the RX1 Full Frame series future:

Unfortunately, I am unable to tell you about the RX series. We can’t pronounce on the future in terms of future product planning, but we are always listening to consumers and will deliver what they want.

Sony Cyber-shot F505: 24 YEARS later! RETRO review vs F505v

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Full Frame Is a MUST for Landscapes? (Matti Sulanto).
Sigma 60-600mm lens test at Kitamura.
Ranking all of our Point & Shoots (Lensprotgo).
A Guide to Car Photography (42West).
Professional Creative Photography: Your Guide to the World of Lensbaby (Explora).

Follow our new Youtube channel.
I kindly invite you all to follow our Discord channel, Instagram, Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.

Sony just issued the following press text for the release of their new SPAD sensor. Not sure this sensor tech might be used on future APS-C and FF designs too. But surely this innovation sounds exciting:

Sony A7IV vs Panasonic S5 II in Low Light

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Canon shows their impressive new Deep learning image processing technology (MirrorlessRumors).
Sigma Creates a New Standard: 50mm f/1.4 DG DN Art for E and L-Mount (Explora).
DPReview TV: One simple fix to improve video autofocus
What is a Gobo in Lighting? (42West).
Don’t Buy This Lens Unless… | Sony 70-200 F/2.8 GM II Review (Peter Lindgren).

Follow our new Youtube channel.
I kindly invite you all to follow our Discord channel, Instagram, Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.

Voigtlander has announced three new lenses that will not be available for E-mount. But there is a fair chance some of those lenses will be released as E-mount version sometimes later. Also because at the CP+ show they already displayed a Z-mount version of this new 50mm lens (therefore hinting they will expand the mount options). So let’s check them out:

• 50mm f/1.0 Full Frame lens for Canon RF
• 35mm f/0.9 APS-C lens for Fuji X
• 27mm f/2.0 APS-C pancake lens for Fuji X

Honestly I like all three lenses a lot! I do own the Voigtlander 40mm f/1.2 FE and I am super happy with it. If I would be a Sony APS-C camera owner I would gladly get a 27mm f/2.0 pancake lens. Such a lens is perfect for street photography!

Here are some images of the lenses displayed at the Cp+ show (courtesy of DC.watch and Mapcamera):

Samyang 2470 f2.8 vs Sony 2470 f2.8 GM II Comparison

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Samyang AF 85mm F1.4 FE II vs. Sony 85mm f/1.4 GM and Sigma f/1.4 (Lensvid).
Laowa 58mm F2.8 Macro 2:1 review by SonyAlphaBlog.
Sigma 50mm F1.4 DG DN Art Review (PCmag).
Capture One vs Lightroom | What You Need To Know (42West).
Anamorphic for All with Atlas Lens Co. Primes (Explora).

Follow our new Youtube channel.
I kindly invite you all to follow our Discord channel, Instagram, Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.

Sigma CEO Yamaki has been interviewed by Fengniao. They

Question: Will the art series 70-200 f2.8 lens, which is eagerly awaited by domestic users, be released this year?

Answer: We have heard about it and are working on it, so we hope to see it sooner rather than later. In fact, we have been thinking about differentiating this lens, hoping to bring something different to users, which is why we have not launched it yet.

As you know just recently Yamaki said that “we want to launch more unique lenses”. Basically they want to be more like Tamron by offering faster lenses with unique focal lengths. Tamron for example is offering a 70-180mm FE lens that cuts 20mm from the tele end in order ot have a very compact size. Now I wondering what Sigma could do. Maybe a zoom that starts at f/2.0? Or go for a constant f/2.8 with more tele?

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