Curiosity: Renewed Sony Store Sapporo now focuses on video and vloggers

Mynavi reports about the renewed Sony Store in Sapporo. It’s very interesting to learn that the main focus is on “video”. Here is thegGoogle translated summary by Digicameinfo:

  • Sony was one of the first to switch digital cameras to focus on moving images, and made hits one after another with “α”, “VLOGCAM” and “Cinema Line”. This summer, the directly managed store “Sony Store” was also renewed with a policy of emphasizing video.
  • Sony has embarked on a renewal of directly managed stores, starting with Sony Store Sapporo. The keyword for the renewal is “video,” which is attracting an increasing number of people, especially among young people. In addition to providing a place where you can experience video shooting, editing, and distribution with lectures by staff with specialized knowledge for free, we also offer a service that allows visitors to commercial facilities to rent cameras for free and experience video shooting. .
  • It gives a glimpse of the aim of acquiring new Sony fans and enthusiastic Sony users by giving young people the image of “Sony for videos” and “α for videos”.
  • Two video experience corners are prepared, and one table is tailored to the shooting & distribution corner with the image of a video distributor’s work desk. Another table is the video editing corner, where you can experience full-fledged video editing using software such as Catalyst Browse and DaVinci Resolve.
  • The use of the video experience corner is free, and reservations can be made online by specifying the date and time and the stylist in charge. One time is basically 60 minutes long, so you can take your time. It is difficult for general mass retailers to provide a free video experience in such a fulfilling environment, and it is likely to become a hot spot for those who are interested in videos.

7Artisans announced a DJI mic and Rode wireless lavalier competition for just $109

You can get it now at Amazon US&EU and at 7artisans worldwide store.

  1. This lavalier microphone has a built-in DSP intelligent noise reduction chip, and adopts ENC environmental noise reduction technology to make the sound more pure;
  2. Support 48KHz, 24Bit sound quality, leading CD-level audio sampling rate and bit depth, treble transparent without distortion, bass mixed thick and magnetic;
  3. It adopts the integrated design of charging + storage, which is more convenient to carry, without complicated pairing, it can be turned on immediately after opening the cover, and it can be used immediately after taking it out;
  4. The transmitter comes with a 3.5mm or Type-C ear monitor interface, with a one-to-two OTG adapter cable to support mobile phone charging and recording;
  5. Equipped with 2.4GHZ frequency band and adaptive frequency modulation technology, it can provide users with a transmission distance of up to 100 meters;
  6. Built-in high-sensitivity micro-capacitor microphone core, which can pick up 360-degree all-round sound at the same amount;
  7. With its own charging box, the battery life can last up to 20 hours. The microphone is compatible with current mainstream terminal devices, such as mobile phones, tablets, laptops and cameras, and supports wireless connection and automatic matching;
  8. The charging box weighs 153g, the single transmitter weighs 27g, and the receiver as a whole weighs 27g.

Full Laowa 15mm f/5.0 lens specs

Here are the full specs of the lens that will be announced soon by Venus Optics:

LAOWA FFII 15mm F5.0 Cookie

  • Format: full size
  • Mount: M/E/RF/Z/L
  • Focal length: 15mm
  • Aperture value: F5-F22
  • Aperture blades: pcs
  • Lens configuration: 2 aspherical lenses, 4 ED lenses, 3 high refractive index lenses
  • Shortest shooting distance: 0.12m
  • Maximum magnification: 0.2x
  • Filter diameter: 39mm
  • Size: φ67.1×42mm
  • Weight: 160g
  • Dust and splash proof: Unknown
  • AF: MF
  • Anti-shake:-
  • Other functions:
    ・Electronic contact

via Asobinet

Confirmed: Sony A7cII and A7cR and 16-35mm GM II coming on August 29

Other sources now confirmed that indeed Sony will announce three products on August 29:

1) Sony A7cII:

  • 33MP sensor of the A7IV
  • Bionz XR, AI processor
  • 5 stops IBIS
  • 10fps
  • 100-51200 ISO
  • 10 bit 4k60p, S-Cinetone
  • 2,36 milion dot EVF
  • 3 inch fully articulating LCD screen
  • 759 AF points
  • Lens breathing compensation
  • One slot only

2) Sony A7cR:

  • Same body as A7cII
  • 61MP sensor of the A7rV
  • 3 inch fully articulating LCD screen
  • One slot only
  • and other specs equal to the A7rV

3) Sony 16-35mm f/2.8 GMII:

  • Optically superior to the first generation lens
  • More compact

Two sources also shared their first hands-on impression:

Source 1:

Holding it in my hand, it felt like the FX30 and the thickness looks like my FX30, but in a A7C type body (not a cageless design).

Source 2:

It’s absolutely feels great in your hand

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