Preorders:
Sony A7cII at BHphoto, Amazon US&EU, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK. Sony AUS.
Sony A7cR at BHphoto, Amazon US&EU, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK. Sony AUS.
16-35GMII at BHphoto, Amazon US&EU, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK. Sony AUS.

August 29, 2023

The FE 16-35mm F2.8 GM II Full-frame wide-angle Zoom G Master completes the second generation of standard and telephoto zoom lenses with a maximum aperture of F2.8, enhancing Alpha system capabilities

Sony Contact: Caitlin Davis, Imaging Products & Solutions Americas. Caitlin.Davis@sony.com

SAN DIEGO, CA. August 29, 2023 – Sony Electronics announces the launch of the wide-angle zoom lens G-Master™ FE 16-35mm F2.8 GM II, a 35mm full-frame α™ (Alpha™) E-mount lens that covers focal lengths from 16mm to 35mm with a maximum aperture of F2.8 over the entire zoom range.

FE 16-35mm F2.8 GM II (model SEL1635GM2) satisfies the needs of photographers and videographers seeking high-performance lenses, and with the descriptive power and high-speed AF (autofocus) unique to G Master, it is possible to fully bring out the high performance of our advanced camera bodies. With the expansion of this wide-angle zoom lens, a maximum aperture of F2.8 second-generationⁱⁱ zoom lens will be available, along with standard (24-70mm/ SEL2470GM2) and telephoto (70-200mm/ SEL70200GM2). These lenses, which are each the world’s lightest in their categoryi, have excellent resolution performance, further strengthening the Alpha system, by capturing rich and varied shooting environments.

“The newest FE 16-35mm F2.8 GM II answers the call for all creators who want the highest performance lens in the lightest body,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc.

World’s smallest and lightesti high-resolution F2.8 wide-angle zoom lens 

The FE 16-35mm F2.8 GM II has a new optical design that effectively arranges the extremely high surface precision XA (extreme aspherical) lens which achieves high resolution with a maximum aperture of F2.8 over the entire zoom range. This is made possible by creating an aspherical shape with a higher degree of freedom than before. In addition to the stunning G-Master bokeh expression with a wide angle, it offers an outstanding close-up performance throughout the zoom range, a minimum shooting distance of 0.22m and a maximum shooting magnification of 0.32x. Sony’s original Nano AR Coating II suppresses ghosting and flares to capture clear images even when a strong light source comes into the frame. This is the world’s smallest and lightesti wide-angle zoom lens with a total length of 111.5mm and a weight of approximately 547g, which is about 20% lighterⁱⁱⁱ than the first-generation model.

Extraordinarily fast and precise AF that brings out the best in advanced bodies 

FE 16-35mm F2.8 GM II includes the latest XD (extreme dynamic) linear motors that effectively work on high-speed drive. It achieves quiet AF that is suitable for both still images and movies and is up to twice

as fast as conventional models^iv. Even with high frame rate videos where focus shifts are noticeable, the subject is tracked with high precision. When combined with the Alpha 1 camera body, high-speed continuous shooting^iv at up to 30 fps is possible with high-speed, high-precision, and quiet focusing.

Operability and reliability for comfortable shooting of both still images and movies 

FE 16-35mm F2.8 GM II offers comfortable operability and excellent still image and movie shooting performance that meets the needs of professional and advanced hobbyist users. By reducing focus breathing during video recording compared to previous models, it is possible to achieve high-quality image expression without fluctuations in the angle of view. In addition, it suppresses the movement of the center of gravity during zooming and enables stable shooting, so any user can shoot comfortably with a gimbal. Operability has also been improved with features such as an aperture ring that can be clicked on/off with a switch, and two focus hold buttons that can be assigned a desired function from the camera body.

Fluorine coating is applied to the front lens, so dirt adhering to the lens surface can be easily removed. The dustproof and splash-resistant design allows the camera to be used safely even outdoors^v, giving greater freedom in shooting.

Pricing and Availability 

The new FE 16-35mm F2.8 GM II will be available in Fall 2023 at a variety of Sony authorized dealers for approximately MSRP $2,299.99 USD, $3,099.99 CAN.

A product video on the new FE 16-35mm F2.8 GM II can be viewed here: https://youtu.be/Qxwt_e_xZLY 

For more information about FE 16-35mm F2.8 GM II, please visit: https://electronics.sony.com/imaging/lenses/all-e-mount/p/sel1635gm2 

Exclusive stories and exciting new content shot with the new FE 16-35mm F2.8 GM II and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of the Sony Alpha brand.

You know what you will get ;)

Preorders:
Sony A7cII at BHphoto, Amazon US&EU, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK. Sony AUS.
Sony A7cR at BHphoto, Amazon US&EU, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK. Sony AUS.
16-35GMII at BHphoto, Amazon US&EU, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK. Sony AUS.

Today Sony will announce the A7cII, A7cR and 16-35GMII. Before to move ahead with that announcement and future new A9III rumors a kind invitation to join our newsletter and social network to not miss any of my upcoming rumors:

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Preorders:
Sony A7cII at BHphoto, Amazon US&EU, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK. Sony AUS.
Sony A7cR at BHphoto, Amazon US&EU, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK. Sony AUS.
16-35GMII at BHphoto, Amazon US&EU, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK. Sony AUS.

On September 6 Brigthin Star will announce this new 35mm f/0,95 APS-C E mount lens:

Brighin star is teasing the launch of this new 9mm f/5.6 lens:

• Full Frame
• non-fisheze
• rear ND filter
• for Sonz E, Nikon Z, Canon R and Leica L mount

Milan Serwański sent me this:

Hi, I had the opportunity to shoot a music video with Danny Trejo. The whole project was filmed using a Sony A7SIII camera along with the 24-70GMII and 16-35GM lenses, all in one shooting day. The entire footage was recorded in S-LOG3 profile at ISO 800 and 12800, with very basic lighting.

Curiosity: Tamron’s CEO to resign due to misappropriation of expenses (Source Asobinet):

The Company has received a request from former Representative Director and President Shiro Ajisaka (hereinafter referred to as “Mr. Ajisaka”) that he would like to resign as Representative Director and Director as of today. We hereby announce that the Board of Directors has resolved to change the representative director as follows.

• On July 9, 2023, there was a whistleblower report to the external point of contact for the whistleblower system operated by the Company that Ms. Ajisaka had accompanied a third party woman on a business trip and had diverted the company’s expenses for personal use. With this as an opportunity, the Audit & Supervisory Board Members and Outside Directors of the Company have investigated the facts.
• As a result, Ms. Ajisaka ate and drank several times a month at a specific restaurant involving the above third-party woman for at least the past five years, and made the Company bear the costs (hereinafter referred to as the “Matter”). ) was discovered.
• In response to the occurrence of this incident, Mr. Ajisaka requested that he resign from his position as representative director and director today, and the Company accepted this and resolved to select a successor representative director and president at the meeting of the board of directors held today. is.
• The Company takes the occurrence of this matter extremely seriously, and at the meeting of the Board of Directors held today, an investigative committee consisting of neutral and fair outside experts independent from the Company and independent outside directors (hereinafter “special We have also resolved to establish an investigative committee” and to conduct a thorough fact-finding investigation on this matter.
• The Company will fully cooperate with the investigation by the Special Investigation Committee and proceed with the investigation as soon as possible. In addition, if there are matters that should be disclosed during the investigation by the Special Investigation Committee, we will promptly announce them, and we will promptly notify you of the investigation results by the Special Investigation Committee as soon as we receive the investigation report. is.