Schneider Kreuznach has just confirmed that the new lens will be launched on the market in the next few months. They are also promising the launch of more zoom lenses. As I said this week, I expect a 24-70mm f/2.8 to be announced later this year.

Press Release

Collaboration with LK Samyang Leads to New Super-Wide Zoom Lens.
Available from April 2025

At CP+ 2025, the largest imaging exhibition in Japan, which taking place from February 27 to March 1, LK Samyang, in collaboration with Schneider-Kreuznach, unveiled the new AF 14-24mm F2.8 FE super-wide zoom lens. This innovative lens combines Schneider-Kreuznach renowned optical proficient with LK Samyang’s advanced technology, resulting in a significant product for the mirrorless market.

Key Features:

• Versatile Super-Wide Zoom: 14mm to 24mm focal range
• Technological Innovation: The world’s first 14-24mm (Sony E) compatible super-
  wide zoom lens allows front filters
• Ultra-Close-Up Shooting: Minimum focusing distance of just 0.18m
• Compact & Lightweight Design: Dimensions: 88.8 x 84.0mm | Weight: 445g
• Jointly Developed with LK Samyang: A perfect blend of German optical expertise and advanced manufacturing technology

The AF 14-24mm F2.8 FE will officially be released in April 2025 by LK Samyang, marking the first of many innovative products resulting from this strategic partnership. Schneider-Kreuznach remains dedicated to driving optical innovation and expanding its global market presence through continued investment in research and development and strong collaborations.
Dr. Wolfgang Ullrich, CEO of the Schneider-Kreuznach, said: “We are pleased to extend our presence in the still photography market with our expertise in optics. This initiative is an important step for our company, and we are proud to collaborate with LK Samyang. Together, we are developing our first mirrorless lenses designed specifically for photography enthusiasts.”
Mr. Bonwook Koo, CEO of LK Samyang, stated, “We will continue our collaboration with Schneider-Kreuznach to develop and release zoom lenses that meet consumer needs, while ensuring sustained momentum for growth in the interchangeable lens market.”

The CIPA has published its forecast for camera sales up to 2025. Basically, a minimal increase of 1% is forecast for cameras and 2.4% for lenses. Interestingly, they see an increase in demand for fixed lens cameras (+2%).

Shipment forecast for 2025 * () indicates year-on-year change

• Total digital cameras: 8.58 million units (+1.0%)
• Interchangeable lens cameras: 6.66 million units (+0.8%)
• Integrated lens cameras: 1.92 million units (+1.9%)
• Interchangeable lenses: 10.56 million units (+2.4%)

via DClife

There is a shipment update on the Sony A1II shipment date: If you order it today you will get the camera in May only according to Adorama (Click here).

No US or European store has any A1II in Stock right now:

Sony A1II at BHphoto, Amazon, Adorama, BestBuy, FotoErhardt, FotoKoch, Calumet, WexUK, Clifton, CameraPro. Sony Australia.

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Thanks to the tipster!

BCN announced which cameras sold the most in the Japanese market in February. I marked in bold the Sony cameras on this list:

1. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black
2. Canon EOS R10 RF-S18-150 IS STM Lens Kit
3. Nikon Z 30 Double Zoom Kit
4. Canon EOS R50 Double Zoom Kit Black
5. Canon EOS R50 Double Zoom Kit White
6. Sony VLOGCAM ZV-E10 Power Zoom Lens Kit Black
7. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black
8. Sony α6400 Double Zoom Lens Kit Black
9. Fujifilm X-M5 XC15-45mm Lens Kit Silver
10. Nikon Z50II
11. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit Black
12. Nikon Z fc 16-50 VR Lens Kit Silver
13. Panasonic LUMIX G100D W Kit
14. Sony α6700 High Magnification Zoom Lens Kit
15. Nikon Z50II Double Zoom Kit
16. Sony α6400 Double Zoom Lens Kit Silver
17. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit White
18. Canon EOS R50 RF-S18-45 IS STM Lens Kit White
19. Canon EOS R100 Double Zoom Kit
20. Canon EOS R50 RF-S18-45 IS STM Lens Kit Black
21. OM Digital Solutions OLYMPUS PEN E-P7 EZ Double Zoom Kit Silver
22. Fujifilm X-T50 XC15-45mm Lens Kit Silver
23. Panasonic LUMIX G100D K Kit
24. Nikon Z 30 16-50 VR Lens Kit
25. Nikon Z 50 Double Zoom Kit
26. Canon EOS Kiss X10 Double Zoom Kit Black
27. Fujifilm X-T5 XF16-50mm Lens Kit Silver
28. Sony α7C II Zoom Lens Kit Black
29. Canon EOS RP/RF24-105 IS STM Lens Kit
30. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit White
31. Sony α7C II Body Black
32. Sony α7C II Zoom Lens Kit Silver
33. Nikon Z f 40mm f/2(SE) Lens Kit
34. Nikon Z fc 16-50 VR Lens Kit Black
35. Nikon Z50II 18-140 VR Lens Kit
36. Nikon Z50II 16-50 VR Lens Kit
37. OM Digital Solutions OLYMPUS OM-D E-M10 Mark IV EZ Double Zoom Kit Silver
38. Fujifilm X-T50 XC15-45mm Lens Kit Black
39. Sony α6700 Body
40. Canon EOS R10 RF-S18-45 IS STM Lens Kit
41. Nikon D7500 18-140 VR Lens Kit
42. Canon EOS R7 RF-S18-150 IS STM Lens Kit
43. Sony α7C II Body Silver
44. Nikon Z8
45. OM System OM-3 12-45mm F4.0 PRO Lens Kit
46. Fujifilm X-T50 Body Black
47. Canon EOS R100 / RF-S18-45 IS STM Lens Kit
48. Panasonic LUMIX G100D V Kit
49. Nikon D7500
50. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit White

At the Cp+ the Chinese company Kase did display a prototype for a new  85mm f/1.4 Full Frame E-mount autofocus lens. The lens has a declickable aperture. We already have fifteen 85mm primes according to this BHphoto list. So I don’t think we really need this one?

P.S.: At this time, the release date and price have not yet been decided.

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Image via Mynavi

You save big on the 96GB Nextorage Type A cards sold by Amazon (Click here). That’s $196 off which makes it $293 only. An extremely good price for this VPG200 rated card!

Sony 400-800mm f/6-3-8.0 G lens preorders:
BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK.
Sony 16mm f/1.8 G lens preorders:
BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK, Amazon UK.

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