CineD, Philip Bloom and Gerald Undone express their frustration over the confusing Sony Firmware Updates strategy

Yep, this ain’t’ a secret folks: Sony isn’t particularly diligent in adding features on our Sony cameras via firmware update. Features like Animal EYE AF, AF Assist, Focus Breathing Compensation and Focus Map are missing on some of Sony’s top end cameras. You find them only on newly released models. Philip Bloom complained about the situation in this video (watch from minute 24).

This “strategy” from Sony is going to backfire. Why the heck should I buy a Sony camera when I know I can buy into Nikon, Fuji and so forth with the confidence that my camera will get better in time? CineD correctly writes:

We need Sony firmware updates for flagship cameras

The price of a Sony a1, a7S III or FX3 is a major investment for a filmmaker or photographer, which simply has to last longer in order to create brand loyalty. Otherwise people will simply wait for the cheaper alternative being released, because they can be sure that there will be newer, better features available at a lower price.

What’s clear is all models moving forward will have these key features; focus breathing compensation, AF assist, multi subject AF, focus map and the new video display layout.

But I personally think there is even a bigger reason why Sony has to get bold and consistent on firmware updates:

The new Tokina APS-C E-mount Reflex lenses will launch on Indiegogo on November 7

You can join the mailing list on their Indiegogo page.

Tokina SZ 300mm PRO Reflex f/7.1 MF CF

Body size: maximum diameter Φ61mm x total length 74.5mm
Supported formats: APS-C
Lens construction: 8 elements in 8 groups
Filter size: Φ46mm
Minimum Focus Distance: 0.92m
Maximum magnification: 1/2.5
Focusing method: Manual focus (front lens extension method)
Weight: about 235g
Hood: MH-461

Tokina SZ 600mm PRO Reflex f/8 MF CF

Body size: maximum diameter Φ88.6mm x total length 125mm
Supported formats: APS-C
Lens construction: 8 elements in 8 groups
Filter size: Φ77mm
Minimum Focus Distance: 1.77m
Maximum magnification: 1/2.5
Focusing method: Manual focus (front lens extension method)
Weight: about 545g
Hood: MH-775

Tokina SZ 900mm PRO Reflex f/11 MF CF

Body size: maximum diameter Φ96.1mm x total length 168mm
Supported formats: APS-C
Lens construction: 7 elements in 7 groups
Filter size: Φ86mm
Minimum Focus Distance: 2.61m
Maximum magnification: 1/2.5
Focusing method: Manual focus (front lens extension method)
Weight: about 725g
Hood: MH-861

Sony Tidbits…


My Favourite Sony Full Frame Lenses For Filmmaking In 2022

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Sony FX30 VS Panasonic Lumix GH6 | NIGHT MODE | Camera Test
Brightin Star 16mm F2.8 Full Frame UWA Quick Review + IQ Breakdown by Dustin Abbott.
Lexar Professional 1800x Gold Series: The Gold Standard (Explora).
35mm vs 50mm Lens Choice: Which is Right for You? (42West).
The Best Mirrorless System –Definitive Guide (Almost) by Matti Sulanto.

Follow our new Youtube channel.
I kindly invite you all to follow our Discord channel, Instagram, Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.

 


A Tilt-Shift Holga Lens?

Adobe Announces Creative Cloud Express (Explora).
Samsung T7 Shield—One of the Best Portable SSDs Made Rugged (Explora).
SanDisk Professional G-DRIVE External Hard Drives Deliver Speed & Capacity (Explora).
The One-Lens Photography Tool: The All-in-One Zoom Buying Guide (Explora).
What Photograph Have You Missed? (Explora).
The One Lens Every Photographer Should Have and Use: The 50mm (Explora).
Best Smartphone Vlogging Accessories (Explora).
One Photographer’s Quest for the Perfect Commuter Backpack (Explora).
Announcing the ProGrade Digital Memory Cards (Explora).
Full-Sized Tripods We Recommend (Explora).
Recommended Travel Tripods (Explora).
Atomos CONNECT—An Outstanding Evolution of the Monitor Lineup (Explora).
Exploring Tascam’s CA-XLR2d Series of XLR Adapters for Cameras (Explora).
Expand Your Live Production Connectivity with Teradek Wireless Solution (Explora).
Audio Test Kitchen Provides Audio Comparisons of Microphones (Explora).
We Test 3 Sony Shotgun Mics: The ECM-G1, ECM-B10, and ECM-B1M (Explora).
From Sony: VENICE Extension System 2, VENICE 2 Version 2.00 Firmware Update (Explora).
Seamless Drone & Camera Integration with the Sony Airpeak S1 System (Explora).
Photographing Fall Foliage, with Sony (Explora).
PRO-G40 SSDs Deliver Rugged, Fast, and Portable Performance (Explora).
Adobe Announces Photoshop and Premiere Elements 2023 (Explora).

How to Capture Motion in Family Portrait Photography (42West).
How to Fix Blurry Pictures (42West).
What is a Hair Light? (42West).
Sunrise vs. Sunset: When Should You Photograph? (42West).
Camera Basics: What is Aperture? (42West).
Different Types of Batteries for Digital Cameras (42West).
A Complete Guide to Netflix-Approved Cameras (42West).
Manfrotto Releases New 300XM Pro 3-Axis Modular Gimbal and Move System (42West).
What’s in My Bag: Lifestyle Photographer Eric Rubens (42West).
8 Vibrant Photography Tips for Colorful Images that Pop (42West).
What is a Zoom Lens? And When Do I Need One? (42West).
Chromatic Aberration: What Is It and How Do You Fix It? (42West).
How to Use Lighting Gels (42West).
Best Camera Hard Cases for Photographers in 2022 (42West).
A Guide to Soccer Photography (42West).
Best Fashion Photography Poses for Men (42West).
Mirror Photography Ideas, Tips, and Examples (42West).
A Beginner’s Guide to Photo Storage (42West).
Tips for Vacation Lifestyle Photography, with Eric Rubens (42West).
A Guide to Using Reflectors and Diffusers in Photography (42West).
Dance Photography Ideas, Tips and Examples (42West).

The impossible comparison: New Fuji X-T5 vs future imaginary Sony A7000

I know I am crazy to even attempt to write such a clickbait post. But I still hope Sony managers are hearing me (and you) out. I strongly believe there is a big market for a Sony A7000. it could be a $1999 mini A1 for the masses!

Today Fuji announced the new X-T5 (BHphoto, Amazon). First I am going to the key specs of the Fuji and than to the imaginary A7000:

X-T5:

  • 40MP sensor
  • 3.69 million EVF
  • 4k60p
  • $1,699

The A7000 could offer the A1 controls and speed for a fraction of the price. Here my wishlist specs:

  • 33+ MP sensor (for native 8K uncropped video)
  • 9,45 million dot EVF
  • native 8k uncropped 60p video
  • same A7rV 4 way articulating screen
  • Price $1,999

I am sure this A7000 would sell instantly well, but I guess Sony is afraid it would cannibalize the FX and Full Frame series sales?

Would you buy the 8k, 33Mp A7000 for $1,999?

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Sony do you hear us?