Sony’s Shapiro unveiled a prototype digital cinematic camera scheduled to be released next year. The camera has a 35mm sensor and records video on SxS. Release in 2011 :(
I didn’t get any certain information yet but it seems that the camera has an Alpha Mount and you will be able to use current Sony Alpha Lenses.

Sony also presented a concept prototype of the future 3D camera. It features a double 3-inch CMOS sensor, Full HD (1920×1080), interchangeable lenses, convergence control and full metadata support. Field tests are scheduled to start in July.

source: slashcam.de and hollywoodreporter

You can follow all Sony NAB announcements on twitter: http://twitter.com/sonyelectronics

Sony official NAB website: http://pro.sony.com/bbsccms/ext/BroadcastandBusiness/minisites/NAB2010/index.shtml

UPDATE2 -> ESPN & Sony bring 3d sports to home starting in June. FIFA world cup, Xgames, BCS Bowls and more.

UPDATE -> NAB live

The designer Ryan David Francis created a completely new Alpha camera. I don’t know if we should like the design or not but I admire his imagination :)
The idea was to create a camera with a focused design based on how people hold a camera. It is a three-dimensional (3D) model.

source: fotoactualidad

Sony’s Hiroshi Yoshioka will deliver the opening keynote at NAB on Monday, April 12 at the 2010. According to nabshow.com Sony will talk about future 3D technology.

Sony Compact Alpha Concept Camera

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Sony Outlines 3D World Cup Fixtures (trustedreviews). To bad the A7xx will not be ready for that event :(
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Sony announce Campaign Award winner (ePhotozine)
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Sony Cyber-shot DSC-HX5V tested on shutterbug and photographyblog
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The Sony A550 is still the most sold Alpha camera in Japan. According to BCNranking it is on position 21 of the weekly sales rankings.

Bad news! C.Garrard from Alpha Mount World wrote that “will suspending my reviews on Alpha related material until further notice”

He doesn’t give any motivation and he add that “My choice doesn’t have to do with a spat with Sony.“.

I hope to see you back soon C.!

Dear readers,
I take the chance to wish you happy easter! Hope you will enjoy some rest with the people you love.
Thanks again for the help you are giving me to make this site become better and better. Your help really matters!

I have two good news to give you:
1) I am working together with 43rumors friends to redesign the website and create a new SonyAlphaRumors community
2) As I always told you this is a new website and I am still learning to manage the rumors I get. But I can guarantee you that the next two months will be full of much better rumors and Sony will definitely release some awesome new products before June!

Enjoy your easter-time!
Andrea