Sony’s Hiroshi Yoshioka will deliver the opening keynote at NAB on Monday, April 12 at the 2010. According to nabshow.com Sony will talk about future 3D technology.

Sony Compact Alpha Concept Camera

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Sony Outlines 3D World Cup Fixtures (trustedreviews). To bad the A7xx will not be ready for that event :(
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Sony announce Campaign Award winner (ePhotozine)
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Sony Cyber-shot DSC-HX5V tested on shutterbug and photographyblog
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The Sony A550 is still the most sold Alpha camera in Japan. According to BCNranking it is on position 21 of the weekly sales rankings.

Bad news! C.Garrard from Alpha Mount World wrote that “will suspending my reviews on Alpha related material until further notice”

He doesn’t give any motivation and he add that “My choice doesn’t have to do with a spat with Sony.“.

I hope to see you back soon C.!

Dear readers,
I take the chance to wish you happy easter! Hope you will enjoy some rest with the people you love.
Thanks again for the help you are giving me to make this site become better and better. Your help really matters!

I have two good news to give you:
1) I am working together with 43rumors friends to redesign the website and create a new SonyAlphaRumors community
2) As I always told you this is a new website and I am still learning to manage the rumors I get. But I can guarantee you that the next two months will be full of much better rumors and Sony will definitely release some awesome new products before June!

Enjoy your easter-time!
Andrea

Sony just released the new Image Data Converter! The update allows better high ISO conversion. Probably the same new algorithm will be availble in future firmware updates of the Sony A850 and Sony A900.

Press release:

“α (Alpha) digital SLR users can now enjoy even more control over creating beautiful, low noise images with the latest release of Image Data Converter software.

Image Data Converter SR Version 3.2 now features new algorithms that significantly reduce image noise at high ISO settings when converting RAW data to JPEG files. Processing is most effective at ISO 800 and higher, delivering impressively natural results with minimised colour noise right up to ISO 12,800 (depends on DLSR model).

The new algorithm is effective when converting RAW file or cRAW files (depends on DSLR model) to JPEG files produced by all current and previous model digital SLR cameras by Sony (excluding DSLR-A100).

Image Data Convertor SR Version 3.2 is part of the Image Data Suite that also includes Image Data Lightbox SR Version 2.2. Supplied free of charge with all new digital SLR cameras by Sony, the enhanced bundle now also offers support for Mac OS 10.6 (Snow Leopard).

Registered Alpha customers can download Image Data Convertor SR Version 3.2 free of charge from the Sony Europe support website in English version from 31st March 2010. Other languages will be available to download within the next 10 working days. To download the new update, please visit: http://support.sony-europe.com/dime/digistill/alpha/alpha.aspx?“

Source: Photoclubalpha

Some fake Sony NEX mirrorless images are circulating on Sony forums. I like them a lot!

BCNranking just published the lens sales ranking for January-Febraury 2010.

The following lens list contains the 10 most sold Alpha mount lenses (including third-party producer like Sigma). Click on the lens name to see the product page on amazon.

1	Sony	75-300mm F4.5-5.6
2	Tamron	AF18-200mm F/3.5-6.3 XR DiII LD Aspherical[IF]Macro
3	Sony	DT 50mm F1.8 SAM
4	Sony	DT 30mm F2.8 Macro SAM
5	Sony	DT 18-55mm F3.5-5.6 SAM
6	Tamron	SP AF90mm F/2.8 Di MACRO 1:1
7	Sigma	APO 70-300mm F4-5.6 DG MACRO
8	Tamron	AF70-300mm F/4-5.6 Di LD Macro 1:2
9	Sony	DT 18-250mm F3.5-6.3
10	Sigma	30mm F1.4 EX DC
10	Sony	70-300mm F4.5-5.6 G SSM
10	Sigma	70-300mm F4-5.6 DG MACRO

What can we learn from the ranking?
1) No expensive Zeiss lens made it into the top 10!
2) Thirs-party producer are selling ver well!