Mr.Imamura from Sony :) (via: hx9v)

In an interview give at Bloomberg Masashi Imamura (president of the Personal Imaging & Sound Business Group at Sony Corp) said that “We’re currently discussing our next target, and that will certainly be higher than 15 percent“. In 2009 Sony had 11% share of the interchangeable lens market. In March 2011 Sony reached the 15% target. But Mr. Imamura is confident that with the introduction of the new model Sony will get closer to Canon and Nikon.

Reminder: According to our sources Sony will announce two NEX cameras (NEX-C3 and NEX-C5) and one Alpha (A77 with 24 Megapixels) within 2011. But there will be also many new lenses ad new camcorders with NEX and Alpha mount.

The video above shows the new 500mm f/4 lens on a NEX camera! You have to go to minute 13:00 to see it. A little bit before (minute 11:35) you can see the new A77 prototype.

One more news: A dealer from Austria reported that Sony told him the [shoplink 3028]Sony A850[/shoplink] will be discontinued. We already heard similar rumors during the past months but I have no more info from my sources. Source: Sonyuserforum.de

Let’s start the week with a bit of A77 cameraporn:
A77 at DC.watch.
Sony A77 Price and Features: Soapbox Edition (Photographybay).
Exclusive: CP+ Show Full Covarage (Megapixel)
A very close up vidoe of the A77 at youtube.

Hardware architecture information about Sony NEX, VG10, Alpha 560, Alpha 580 (gh1-hack.info).

Sony NEX Balloon Aerial Photograph (SonyAlphaNex).

A100/A55 comparison shots…which is better? (Dpreview forum).

Sony Malaysya convention news at dslt.sony (via alphanatics)

Editors note: We are going to post a few very interesting rumors this week. Invite your friends to follow us! Anf join us at Facebook, Twitter and follow our RSS-feed!

With the only exception of the 500mm f/4.0 (and the new lens kit announcement) Sony didn’t show new Alpha Mount lenses at the CP+ show. Don’t worry new lenses will be announced along the A77! Meanwhile Sigma announced four new interesting lenses at the Cp+ show in Yokohama. Sadly Sigma has not specified when and for which mount the lenses will be released.

A good news: Sigma Japan also announced that the 85mm f/1.4 for Sony will be available on February 11th. You can preorder the lens at Adorama. That’s a good quality and cheaper alternative of the Zeiss 85mm f/1.4 (Click here to check price at Amazon) lens.

Sony’s hold on the professional video, film, and TV markets, and its popularity among professionals in these fields (televisual)

NEX with Voigtlander 12mm Ultrawide Heliar Lens (SonyAlphaNex)

Sigma 8-16mm f/4.5-5.6 DC HSM Interchangeable Lens Review (ePhotozine)

The British journal of photography tested the Sony A55: “So why buy it? Size, weight, resolution and the GPS function make the A55 an ideal travel camera – free from unsynchronised camera and GPS clock settings – embedding data in raw files, movies or JPEGs.”

Sony Alpha SLT-A55 Studio Sample Photos at Photographyreview.

CP+ 2011, Sony : une moisson d’objectifs pour la monture E (Focus Numerique).

Check out the current Sony A55 price at Amazon, BHphoto, Amazon DE, Amazon FR, Pixmania DE, Pixmania BE, Pixmania AT, Pixmania UK, Pixmania NL, Pixmania PL, Pixmania IT

Akihabara posted a set of new images and the video above directly from the Sony booth in Yokohama! You can see tons of new cool stuff like the A77 + battery grip, the Sigma 30mm E-mount lens, the professional NEX videocamera the Zeiss CP lenses for Sony and more!
P.S.: Sigma should have done the 30mm lens as fast as the [shoplink 5450]30mm f/1.4 lens which is already available for Alpha mount[/shoplink]. That would be a nice lens!

Also DC.watch posted a set of new images from the booth.

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And those are the official Sony images! Click on them to enlarge!

Sony Japan just showed the new Sony A77 prototype!!! Attention has NOT been released! Sony Japan says it will be released mid 2011 (like we told you for months!!!). Our japanese friends could help us to translate the text found here: http://www.sony.jp/dslr/info2/20110209.html ? Thanks! There will be a new grip, new standard lens, new external flash and the long awaited 500mm f/4 lens!

And this is the new E-mount lens roadmap! Source Sony Japan:

Carl Zeiss lenses (scheduled for release in 2011, focal length: 24mm)
Telephoto zoom lens (available in 2011, focal length :55-200mm)
Macro lens (scheduled for release in 2011, focal length: 30mm)
Lens – Portrait (scheduled for release in 2011, focal length: 50mm)
G – High-performance standard zoom lens (available 2012)
Zoom wide (scheduled for release in 2012)
Medium Telephoto Lens (available 2012)

And finally Sigma shows a lens prototype for NEX! it’s a 30mm f/2-8. Source: DC.watch.