Press text: Sony Electronics Announces Second-Generation Flagship Alpha 1 II

Preorder links:
Sony A1II at  BHphoto, Amazon, Adorama, FotoErhardt, FotoKoch, Calumet, WexUK, Clifton.
28-70mm f/2.0 GM
 at BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK, Clifton.

Sony Electronics Announces Second-Generation Flagship Alpha 1 II

A Combination of High Resolution, Speed, and AI Recognition Designed for Professionals

SAN DIEGO, Nov. 19, 2024 – Today Sony Electronics Inc. introduces the Alpha 1 II, its new flagship full-frame camera. This mirrorless camera brings together some of the most requested and beloved features of Sony’s high-end camera lineup into one body, designed to be the most reliable and strongest choice for any professional application. The Alpha 1 II combines high resolution, speed, and cutting-edge AI-driven technology to meet the output and workflow needs of professional photographers and videographers. Designed for professionals at the top of their game, the Alpha 1 II is an ideal hybrid tool for photojournalism, wildlife, sports, portraiture, weddings, and commercial work.

Key features of the Alpha 1 II include:

  • High-resolution full-frame Exmor RS® stacked CMOS sensor with an approximate effective 50.1 MP (megapixels)
  • Up to 30 fps (frames-per-second) blackout-free continuous shooting with AF/AE (autofocus/autoexposure) tracking1
  • AI processing unit bringing advanced AI-based subject recognition performance and a new “Auto” recognition mode that automatically detects subjects
  • High-speed anti-distortion shutter reduces rolling shutter effect for clear undistorted images
  • Pre-Capture of up to one second2 and Continuous Shooting Speed Boost
  • Improved optical image stabilization of up to 8.5 stops (center) and 7.0 stops (periphery)3 for still images and a new Dynamic active Mode for videos4
  • Updated processing algorithms for improved image noise reduction at mid-to-high ISO sensitivities
  • Up to 8K 30p / 4K 120p and 10-bit 4:2:2 video recording with Breathing Compensation, Auto Framing, and import User LUTs
  • Updated ergonomics and a lightweight design of approximately 743 grams (1 lb, 7.3 oz)5

“The original Alpha 1 was a groundbreaking release in 2021, and since then Sony has continued to raise the bar, year over year. ​ When developing the successor to our esteemed flagship model, we made it our mission to incorporate feedback from the industry and the community of Alpha 1, Alpha 7R V and Alpha 9 III users. The result is a powerhouse of a camera – our highest-performing, most balanced, utilitarian tool on the market,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “The Alpha 1 II stays true to the Alpha 1’s foundational core of high resolution and speed but is amplified with a dedicated AI processing unit and enhanced ergonomics. It is sure to be seen as Sony’s strongest and most reliable hybrid camera ever created.” ​ ​ ​ ​

High Resolution, Speed, and AI Combination

The Alpha 1 II camera’s exceptional reliability and versatility arises not just from strength of any single feature, but from the combination of its resolution, speed, and AI capabilities coexisting to amplify one another. Here is a breakdown of each:

High Resolution: The Alpha 1 II produces high-resolution images with a wide dynamic range through the full-frame Exmor RS® stacked CMOS sensor with approximately 50.1 effective MP resolution. This resolution performance is further enhanced by the latest BIONZ XR® image processing engine. With a separate AI processing unit handling many of the subject recognition capabilities, the camera’s image processing engine now has increased bandwidth to enhance other features.

Speed: The camera offers blackout-free high-speed continuous shooting with AF/AE tracking at up to 30 fps6, which can track complex movements with AF/AE calculations at up to 120 times per second7. The camera also includes the highly requested Pre-Capture function, which allows images to be captured up to one second before the shutter button is pressed8. For additional high-speed performance, users can activate the Continuous Shooting Speed Boost feature that can temporarily increase frame rates in high-action moments.

AI Processing Unit: The Alpha 1 II features Sony’s acclaimed AI processing unit, enabling Real-time Recognition AF. This technology strengthens Sony’s legacy of industry-leading auto focus and allows the user to accurately track animals, birds, insects, and various vehicles. It also introduces Sony’s human pose estimation, that instantly recognizes and tracks a person’s head and torso even when they’re moving or looking away. The Alpha 1 II also brings the latest evolution to Sony’s Real-time Recognition AF, featuring a new “Auto” mode that enables automatic subject recognition without the need to select a specific subject mode9.

Stable Performance and Advanced Video Capabilities

A major advancement of the Alpha 1 II is the improved optical image stabilization of up to 8.5 stops in the center (compared to 5.5 stops on the original Alpha 1) and 7.0 stops in the periphery10. The high-speed anti-distortion shutter minimizes rolling shutter effect, delivering clear, undistorted images. The camera also features updated processing algorithms that reduce noise at mid-to-high ISO sensitivities without sacrificing image detail.

The Alpha 1 II maintains the same impressive video capabilities of its successor with the ability to shoot up to 8K 30p with 10bit 4:2:2 color depth, as well as high frame recording capabilities of 120p for 4K. In addition, it features a newly supported Dynamic active Mode for increased stability of video capture11. The camera has a variety of features that support streamlined video creation including Breathing Compensation, Auto Framing, and import User LUTs capabilities.

Improved Ergonomics and Workflow Operability

The Alpha 1 II has been redesigned based on customer feedback including an evolved 3.2-type LCD monitor with a highly requested 4-axis multi-angle that can be freely adjusted to any angle. The Alpha 1 II’s camera body design has improved ergonomics, with many design elements borrowed from the acclaimed Alpha 9 III. Design evolutions include the grip, an enhanced quick release shutter button, and an additional “C5” custom button for added convenience. In addition, the camera is compatible with the VG-C512 vertical grip that provides additional ergonomic support and extended battery performance.

For professionals seeking real-time image transfer solutions, the Alpha 1 II supports 2.5GBASE-T via wired LAN. Images and videos can be transmitted via stable, high-speed 5G communication when the camera is paired with Sony’s PDT-FP1 portable data transmitter (sold separately). Additionally, images and videos can be automatically transferred direct to Adobe Lightroom™ or Google Drive™ through the latest version of Sony’s cloud storage service, Creators’ Cloud13.

In a world of expanding technology and increasing AI, the ability to authenticate a photograph is now more critical than ever before. Images captured with the Alpha 1 II will be compatible14 with Sony’s Camera Authenticity Solution that stores detailed camera information15 within the image files. This aids media agencies and photojournalists in their growing fight against manipulated imagery and AI-generated fakes. This solution will be available through a separate upgrade license and scheduled after December 202416.

Additional Accessories and Plastic-Free Packaging

For additional battery support, the Alpha 1 II comes with the new BC-ZD1 Dual-Battery Charger that rapidly charges two Z batteries (model NP-FZ100) simultaneously in 155 minutes to full charge17. In addition, the Alpha 1 II includes a new deep-type padded eyepiece cup (model FDA-EP21) accessory for an alternative viewing support option. A standard eyepiece comes attached to the camera by default but can be swapped with the deep pad option based on the user’s preference.

The Alpha 1 II is the first Alpha series camera (excluding ZV series cameras) to use Sony’s Original Blend Material for eco-conscious packaging. The materials used for packaging are a unique mix of bamboo, sugarcane, and recycled paper. This makes the packaging entirely free of plastic1 8.

Pricing and Availability

The Alpha 1 II will be available in December 2024 for approximately $6,499.99 USD and $8,499.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

A product video on the new Alpha 1 II can be viewed here: https://youtu.be/xYMNPvgWcdY

For detailed product information about Alpha 1 II, please visit: https://electronics.sony.com/imaging/interchangeable-lens-cameras/full-frame/p/ilce1m2b

For detailed product information about the BC-ZD1 Dual Battery Charger, please visit: https://electronics.sony.com/imaging/imaging-accessories/all-accessories/p/bczd1

For detailed product information about the FDA-EP21 eyepiece cup, please visit: https://electronics.sony.com/imaging/imaging-accessories/all-accessories/p/fdaep21

Exclusive stories and exciting new content shot with the new Alpha 1 II and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to inform, educate, and inspire content creators.

Press text: Sony Electronics Announces The Full-Frame 28-70mm F2 G Master™, Its First Constant F2 Aperture Zoom Lens

Preorder links:
Sony A1II at  BHphoto, Amazon, Adorama, FotoErhardt, FotoKoch, Calumet, WexUK, Clifton.
28-70mm f/2.0 GM
 at BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK, Clifton.

Sony Electronics Announces Its First Constant F2 Aperture Zoom Lens: The Full-Frame 28-70mm F2 G Master™

The Unique Combination of a Versatile Focal Range, Large F2 Aperture, and Compact Form Factor

SAN DIEGO, Nov. 19, 2024 – Sony Electronics Inc. introduces the 28-70mm F2 G Master, the first1 Sony zoom lens with a constant F2 aperture and 77th lens in the Sony E-Mount lineup. This full-frame lens offers a versatile focal range from 28mm to 70mm while delivering prime-like2 bokeh with its constant F2 aperture. Despite its wide aperture and zoom range, the 28-70mm F2 G Master remains compact, lightweight, and well-balanced, making it ideal for both photography and video applications. This combination of zoom range, large aperture, and compact design makes this an innovative and versatile lens for portrait, sports, wedding, event, and video professionals.

“Our goal with the 28-70mm F2 G Master was to create a high-performing zoom lens that could be a strong single lens alternative to multiple primes,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “We prioritized a lightweight design during the engineering process as we knew that was a critical factor for real-life, practical use. And in a manner that only Sony can do, we were able to deliver a small, standard F2 zoom lens that does not sacrifice image quality. We’re proud to add this to our G Master series and believe it is one of the most innovative lenses ever offered to professionals.”

Sharp Imagery and Beautiful Bokeh

The 28-70mm F2 G Master produces extremely sharp corner-to-corner results throughout the entire zoom range, even while shooting wide open at F2. The high-resolution output is made possible by the three XA (extreme aspherical) elements and three aspherical elements built within the lens that minimize aberrations. The lens also features a floating focusing system that helps maintain internal stability. This focusing mechanism enables an impressive minimum focusing distance of up to 14.8 inches (0.38m) throughout the entire zoom range.

Staying true to the G Master lens lineage, the lens’ aperture up to F2 produces extraordinary bokeh, ideal for creating images that showcase a shallow depth of field. The 28-70mm F2 amplifies the G Master bokeh standards through a newly designed 11-blade circular aperture unit. Chromatic aberrations, which cause color fringing within photos, are effectively minimized with three Super ED (extra-low dispersion) elements and one ED element built within the lens. Additionally, Sony’s Nano AR Coating II reduces flare and internal reflections, ensuring clear images, even when strong light sources are present in the frame.

Compact, Lightweight Design Without Compromising Quality

The 28-70mm F2 G Master is one of the most advanced mirrorless camera lenses manufactured with a total 20 different lens elements arranged within 14 internal groups. Despite the advanced optical design, the lens remains compact at 3.6 x 5.5 inches (92.9 x 139.8mm) and lightweight at approximately 32.3 ounces (918g). The combination of imaging performance and a compact form factor offers an innovative solution that meets the demands of industry professionals.

Precise Autofocus Tracking with Instant Response

Reliable and responsive autofocus is delivered through the lens’ four XD (extreme dynamic) linear motors powered by advanced control algorithms. This smooth performance system provides accurate and quick focus tracking, often essential in many professional use cases like weddings and sports. This lens is fully compatible with Sony’s Alpha 9 III‘s high-speed continuous shooting capabilities of up to 120 frames per second3 with AF/AE (autofocus/autoexposure) tracking, even while zooming.

Designed for High-Performance Video Shooting

Along with its F2 aperture, the zoom range of the 28-70mm G Master provides a versatile video option that can cover standard field-of-view shots and tighter compositions up to 70mm. This lens minimizes focus breathing through its build and compatibility with the Breathing Compensation feature on various Alpha bodies4. Its high autofocus performance ensures reliable focus even when recording in high frame rates up to 4K 120p / FHD 240p5. Additionally, the XD linear motors and newly developed aperture unit operates silently, preventing any lens noise from being captured during filming.

The lens is ideal for gimbal use with a minimal zoom extension of approximately .68 inches. The compact form factor and short external zoom helps maintain gimbal balance, even at varying focal lengths. ​

Operability and Reliability for Versatile Control

Key control features include Linear Response MF for intuitive manual focusing, adjustable zoom ring torque, and an aperture ring with a click ON/OFF switch. The lens also offers two customizable focus hold buttons, an iris lock switch, and an AF/MF switch. The 28-70mm F2 G Master has an 86mm filter diameter and a convenient window on the lens hood for variable filter adjustments.

For durability, all buttons and switches are sealed with silicone gaskets, and critical areas are designed to resist dust and moisture6. This ensures reliability, even while using in challenging outdoor environments. Additionally, a fluorine coating on the front element repels contaminants for easy cleaning.

Pricing and Availability

The 28-70mm F2 G Master will be available in December 2024 for approximately $2,899.99 USD and $3,999.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

A product video on the new 28-70mm F2 G Master can be viewed here: https://youtu.be/7Y_O5YYQIl0

For detailed product information about the 28-70mm F2 G Master, please visit: https://electronics.sony.com/imaging/lenses/full-frame-e-mount/p/sel2870gm

Exclusive stories and exciting new content shot with the new 28-70mm F2 G Master and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to inform, educate, and inspire content creators.

At last! $1,000 off on the Sony A1 !!!

Hours before the announcement of the Sony A1II, Sony decided to do what I think they should have done over a year ago: They cut the price by 1,000 dollars at BHphoto, Amazon, Adorama.

The good news here is that this is a clear sign the Sony A1II will have about the same price of the A1 BEFORE the price cut (Around $6500)

Preorder links:
Sony A1II at  BHphoto, Amazon, Adorama, FotoErhardt, FotoKoch, Calumet, WexUK, Clifton.
28-70mm f/2.0 GM
 at BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK, Clifton.

Superdeal on your perfect Sony A1II and A7V card: 25% off on the OWC 960GB Type A 4.0 generation card

25% off on the 4th generation Type A cards from OWC sold at Amazon, BHphoto, OWC store.

The SonyA1II is going to be announced soon and the Sony A7V is coming early in 2025. Both should support the new 4.0 standard which has double the write and read speed. These cards are retro compatible with all Alpha cameras and in that case your advantage is that you can transfer data on your computer much faster if you use the new 4.0 generation card readers.

Sony Tidbits…


Sony 85/1.4 GM II vs 85/1.4 GM – Is it REALLY WORTH Upgrading for Portraits

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Come with me on a Headshot Assignment with Sony’s new 85mm f/1.4GMII and FJ400 Westcott strobes! (PMR TV).
Why ZEISS Milvus & Otus Lenses Are Ideal for Macro Photography (New Zeiss promo video).
Zoom Announces H2essential 32-Bit Float Recorder with 3 Internal Mics (Explora).
Purging My 124 Camera Collection (Snappiness).
3 Ways You Can Get CHEAP Camera Gear – Trust Me, This Actually Works! (Tom Calton).
Adobe Updates: Tools for a Successful Creative Business (42West).

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Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group.