SonyAlphaRumors told you on May 2 (click here to read our ogirinal rumor) that the two cameras would be the next Alpha DSLR cameras. And here they are! The A390 and A290 will start shipping in July. The A390 price is $600 and the A290 is $500. In Europe €500 and €450 (body only!)

Sony EU press release
Dpreview
Letsgodigital
Photographyblog
DCresource
Photoscala.de

Key features:
• DSLR-A390 with 14.2 megapixels, Quick AF Live View and 6.7cm (2.7-inch) tilt LCD; DSLR-A290 with 14.2 megapixels
• Compact, stylish body with new grip design and revised button layout for comfortable handling
• Quick AF Live View with tilt LCD (α390) for live image preview with fast, accurate autofocus
• Friendly on-screen Help Guide and Graphic Display
• HDMI output and BRAVIA Sync

The now “old” Sony Alpha A230 and the Sony Alpha A380 have been announced in May 2009.

Can you tell me the last time a Sony camera made it into the top 10 of the weekly most sold DSLR (or system) cameras in Japan? I believe it was over one year ago with the Sony A700. Now the Sony NEX-5Sony NEX-5Sony NEX-5 made it it into the top-10….2 times! Yes! On place 5 with the black modle and on place 7 with the white model. Other mirrorless cameras like for example the Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1 and Olympus E-PL1Olympus E-PL1Olympus E-PL1Olympus E-PL1Olympus E-PL1Olympus E-PL1Olympus E-PL1Olympus E-PL1Olympus E-PL1Olympus E-PL1Olympus E-PL1Olympus E-PL1 are on place 14 and 18.

I would say that is a good start! And now Sony let’s see some new Alpha model with EXmorHD sensor :)

Source: BCNranking

http://www.letsgodigital.org/en/26318/sony-alpha-290/

Adobe just announced the new Camera Raw 6.1 (click here to visit the download page)

Support for the following cameras has been added in this update. Visit the Camera Raw page for a complete list of supported cameras.

• Canon EOS 550D (Digital Rebel T2i/ EOS Kiss X4 Digital)
• Kodak Z981
• Leaf Aptus-II 8
• Leaf Aptus-II 10R
• Mamiya DM40
• Olympus E-PL1
• Olympus E-600
• Panasonic G2
• Panasonic G10
• Sony A450

Sony’s new NEX cameras are now compatible with NVIDIA’s 3D image processing software (3D Vision Photo Viewer). Any image you shoot with a NEX can be post-processed as 3D thanks to the 3D Vision Photo Viewer.

Source: Engadget

[Thanks Futil and Eloi!]

According to Canonrumors “Canon attempted to purchase Pentax. There’s a concern within Canon about Sony’s position in the DSLR market.  They’re proving to be very committed in gaining marketshare. It was insinuated that Sony has interest in Pentax and its user base, whereas Canon doesn’t necessarily want the same thing.”

I didn’t hear anything about a possible Pentax acquisition. What I am certain about is that Hoya Founder’s Grandson said that Pentax acquisition has been a “Failure”. (Bloomberg)

Maybe Sony should learn from Pentax last years product and marketing strategy. Their Pentax K-x has been more popular than any Sony APS-C camera.