Sony announces a monstrous Cine Alta camera


This is not an Alpha camera news but it’s nice to hear what Sony releases for the professional market. It gives you an idea of where the technology is going. Sony just announced that the new Cine Alta F65 will be launched in January 2012. Let’s look at the terrific specs. It has a 8K CMOS sensor that shoots 4K2K video. Now what really makes me crazy is that it has a 16-bit Linear RAW File output capability!!! RAW video recording is something that I would love ot see on professional fullframe SLT cameras! Below you can read the full press release. One more thing, the F65 costs $65,000 USD.

PRESS RELEASE:

Sony announces a monstrous Cine Alta camera

Sony Electronics officially raised the curtain on its F65 CineAlta™ digital motion picture camera system, ushering in a new era of digital cinematography. Before a select audience of American Society of Cinematographers (ASC) members, press and high-profile industry professionals, Sony screened new F65 footage shot by leading DPs, demonstrated new features and announced its roll-out plan for the revolutionary camera, including availability and a surprisingly accessible price of just $65,000 (with viewfinder).

Announced here only days before the F65 will be shown to a worldwide audience at the IBC conference in Amsterdam, the new camera clearly signals Sony’s commitment to the Hollywood community and to developing the production technologies content creators need.
The F65 derives true 4K resolution – and beyond – at the point of image capture. “4K” resolution is 4096 x 2160, which is more than four times greater than the full HD (1920×1080) spec. Its unique 8K image sensor, with approximately 20 total megapixels, offers higher image fidelity than any other digital cinema production camera. With 16-bit Linear RAW File output capability, the F65 creates the gateway to an end-to-end 4K file-based mastering workflow.
“This is the camera Hollywood has asked for, designed specifically for filmmakers,” said Alec Shapiro, senior vice president of Sony’s Professional Solutions of America group. “The ability to shoot content in true native 4K resolution lets filmmakers capture more of what they’re seeing through the lens to fully realize their vision. The F65′s incredible imager captures more data, which translates to more information that can be put up on the screen. And access to an open and inclusive platform enables the integration of an F65 file-based workflow into other systems, creating truly exciting, and limitless, production opportunities.”

Sony first announced the F65 at the National Association of Broadcasters (NAB) show in April, and the camera has already distinguished itself by offering superb resolution, incredible dynamic range and the truest color reproduction of any available camera.

With its latest enhancements and features, the F65′s capabilities now include:
• 14 stops High Dynamic Range with much wider color gamut
• Rotary shutter model (F65RS) to remove motion artifacts; four ND Filter built-in with rotary shutter.
• Wi-fi operation for remote control operation from tablet devices (including the Android-based Sony Tablet S and Apple iPad)
• HD-SDI output with viewing LUT for on-set monitoring with focus assist zoom
• 60 Minutes of 16 bit Linear RAW file recording onto a 1TB SRMemory card at 24FPS

Sony also introduced a dockable SRMemory recorder – model SR-R4 – which attaches to the camera to record directly to an SRMemory card of 256 GB, 512 GB or 1TB capacity with data security and sustained throughput of 5.5 Gbps.
Sony is now unveiling a powerful new capability for the F65/SR-R4 combination – the ability to switch recording between 16-bit linear RAW File and MPEG-4 SStP File modes. Users can configure the camera on a project-by-project basis, selecting either 16-bit linear RAW File for ultimate quality acquisition or high speed operation at up to 120FPS, or MPEG-4 SStP File (HDCAM SR native) for exceptional quality HD recording. MPEG-4 SStP File also provides full compatibility for viewing, offline and post production using either the free Sony PC or MAC viewer or products using the new Sony Software Development Kit.
The F65 is in high demand by the motion picture production industry, and Sony is now taking orders for the new camera. The first rental company in Hollywood to take delivery will be Otto Nemenz International.
“The F65 is more than just a new camera; it’s a complete system and a revolutionary approach to the digital production workflow,” said company president Otto Nemenz. “My customers are looking for the latest and greatest, and this technology more than fits the bill. I’m proud to be the first to carry this camera.”

Sony’s wants to create a “Super Reality” sensor!

You can download the full presentation at Sony.net (Click here). You can also click on the thumbnails below to enlarge the image. So what are the key info?
– Sony is already the number one producer of CCD image sensors and want’s to become number one in the CMOS market too.
– The biggest market for image sensors is the cellular market (Example: The iPhone 4 uses a Sony sensor)
– Sony is working to increase, both image quality and frame rate.

But here is the real big news: Sony wants to create a “Super Reality” sensor that surpasses Human Vision. That’s why they created a new filter layout which includes “W” pixels (no color) to increase the dynamic range. At first look this will come at cost of the color information but I guess Sony has some kind of “secret” weapon to avoid that. Can’t wait to see such a senor in use in a “real” camera.

Personal note: Would love if Sony sensors could come close to the B&W image quality of [shoplink 8756 ebay]medium format cameras[/shoplink].

SAR admin message: IE8 update creates problems on website.

Since yesterday I am getting messages from readers saying that there is an error on SAR. My technician told to me that IE8 got an update yesterday and it doesn’t read some javascript well. That’s why those of you browsing with IE8 are having problems displaying the website. I am trying to fix the issue but I strongly recommend you to upgrade to IE9 or use any other browser like Safari, Chrome or Firefox.What is important is that you understand that it is not our fault, it is Microsoft that made a mess ;)

Thanks for your understanding!

A77 and NEX-7 news roundup (Sony’s big risk?)

The Online Photographer (Click here) wrote an article about Sony’s big risk from a marketing persepctive: “Where that kind of word-of-mouth from actual consumers doesn’t help so much is when you have a good product that doesn’t appeal from a sales standpoint, such that nobody buys it. Ask all the moviemakers who create superior films but don’t have the marketing muscle to get them noticed. That’s more likely to be what might happen to the A77.

Sony A77 Hands On First Impressions at Alphamountworld (Click here): “I had my wife take a look through the viewfinder, she was unaware that the new cameras didn’t have optical viewfinders. She’s owned her own KM7D for a few months now that has a very decent optical finder -so she’s no stranger to using an optical finder. For the first minute or so, she just commented on how large the view was in the A77 and how much information was displayed. Then it hit her, and she asked me how the viewfinder auto dimmed and brightened on its own and how all that information was on the screen. It was then that I revealed to her that it was an electronic viewfinder, not an optical one.”Wow” she exclaimed. “.

Sony Alpha A77 vs A65 SLT Hands On Preview at ePhotozine (Click here): “The Sony Alpha A77 and A65 are capable of producing some excellent photos, with great colour, detail and extremely solid exposure performance. Reds are extremely vibrant and colourful and the cameras both produce excellent JPEG output straight from the camera on default settings. Noise control is very good with low noise right up to high ISO settings. The cameras also offer continuous focus when using the video mode.“.

Sony A77 and NEX-7 first look at Amateur Photographer (Click here). A77 image samples at Sony (Click here). A77 e beauty images at Planetyawn (Click here). A77 images on Flickr (Click here). Italian A77 preview at Minoltasonyclub (Click here).

And here is a Trinavi simulation at Sony Japan (Click here).

ALL Preorder links:
Sony NEX-7 body only at Amazon, Adorama, Jessops UK and Sonystore.
Sony NEX-7 with 18-55mm lens at Amazon, BHphoto (notification only) and Sonystore.
Zeiss 24mm f/1.8 E-mount at Amazon, Adorama, Bhphoto (notification only) and Sonystore. Sony A77 with 16-50mm lens at Amazon, Adorama, Jessops UK and Sonystore.
Sony A77 body only at Amazon, Adorama, Jessops UK and Sonystore.
Sony A65 with 18-55mm lens at Amazon, Adorama, Bhphoto (notification only), Jessops UK and Sonystore.
Sony A65 body only at Amazon, Adorama, Bhphoto (notification only), Jessops UK and Sonystore.
Sony NEX-5N with 18-55mm lens at Amazon, Adorama, Bhphoto, Jessops UK and Sonystore.
Sony NEX-5N at Amazon, Adorama, Bhphoto, and Sonystore.
Sony 50mm f/1.8 at BHphoto (notification only), Adorama and Sonystore.
Sony 55-210mm E-mount at Amazon, Adorama, Bhphoto (notification only) and Sonystore.

Download the new A77/A65/NEX-7/NEX-5N documents!

Click on the links to download the document (These are all pdf’s via Alphaforum. Thanks!). UPDATE: Links fixed!

SLT-A65
SLT-A77
NEX-5N
NEX-5N Handbook
NEX-7

As you see the only camera that has a Handbook is the NEX-5n as it is already in Stock at he new Sony NEX-5N is now in Stock at Sonystore US (Click here), Sonystore Canada (Click here), Amazon UK (Click here) and on [shoplink 8638 ebay]eBay (Click here)[/shoplink].