Macro of red dragonfly by [shoplink 3003]Sony Alpha 55[/shoplink]

Sony NEX-5 with Dicapac Waterproof Case (SonyAlphaNex)

Sony NEX-5 18-200mm OSS and the Zoo (SonyAlphaNex)

NEX 5 w/ Kipon and [shoplink 4217]CV 50mm Nokton at f/1.1[/shoplink] (Dpreview forum)

Broke the VG10 (Dpreview forum)

Sony Nex and Leica Elmarit-M 24/2.8 Asph. real world tests at motimotion.at

Amateur Photographer magazine has a Sony A33 review.

Sony Japan officially sent “Apology and Notice of insufficient supply of the new E18-200mm F3.5-6.3 OSS“

he high-end full of dangling cigarette packs … NEX-5 (AlphaKlub.com)

List of Sony SAM SSM Lenses for the LA-EA1 Adapter (SonyAlphaNex)

DXOmark tested the Sony A290 sensor (Click here)

TrendyNikkei interviewed the Sony team that worked on the NEX-VG10. There is also a review on Ascii.jp.

Via ImageSensorsWorld we learned that “Sony will subcontract the manufacture of CMOS image sensors to Fujitsu in an arrangement aimed at lowering production costs without revealing proprietary technologies to overseas foundries” and “The deal with Fujitsu should allow Sony to meet growing demand for image sensors while keeping production costs in check and safeguarding its proprietary technologies in Japan, the Nikkei business daily reported. A spokesman for Sony said the electronics giant has been considering outsourcing some image sensor production to meet strong demand driven by growing sales of advanced digital cameras and smartphones, but declined to comment further. A Fujitsu spokesman declined to comment.”

Is that good or bad news? Let me know what yu think…

Video above: Sony A33/A55 commercial

Ahi Ahi Ahi! Sony Japan says that the video recording time on the A33 and A55 are limited because of the overheating sensor! The A33 can redord 11mintues only and the A55 9minutes. If you switch of the IS you will be able to record many more minutes. Sony also suggests you to “Avoid direct sunlight as possible“. Not really good news…

Cosina/Voigtländer just announced two new Nikon F and Pentax K mount adapters for NEX cameras. More info here: http://www.cosina.co.jp/

Reminder: Two months ago Cosina/Voigtländer announced the M-mount adapter for Leica which is already [shoplink 3491]available on eBay[/shoplink]

Focus Numerique published a new interview with Tôru Katsumoto from Sony. Those are the  most interesting info (Attention: Google translation):

– “After the launch of Alpha 33 and 55, the critics were actually more positive than what we ourselves expected. In addition, we are working on new models of electronic viewfinders, much more efficient, and we therefore decided to use this type of viewfinder for our next model.”

– Will the next Fullframe model use the new electronic viewfinder? “The decision has not yet been made, especially for devices with 24×36 mm sensor. I think, one of the electronic viewfinders can even compete with the optical viewfinders of those models. But not in the near future, regarding the fact that the resolution of a 24×36 mm optical viewfinder is very high.”

– “At the end of 2010, we do not have the technology to do without the mechanical shutter.”

– Tôru says that Sony will make a high-end compact camera (a là Panasonic LX5).

Thom Hogan analyzed the new Photokina products and that’s what he said about Sony:
“Sony: Sony announced most of their wad well prior to the show, with the A560 and A580 being the most recent announcements. I think the jury is still out on Pellicle Round 2, but I like that the Minolta, uh, excuse me, Sony, engineers are still trying to push the box into another shape. NEX dominated their booth, as it probably should. I was heartened to hear that Sony will coming out with a firmware update to address many of we users’ complaints about the user interface, but it’s unclear exactly what is changing other than some video changes. At least they heard the complaints, which is more than I can say for some Japanese camera companies.“