Sony unveiled the new Gold NEX-5. It should be released by February the 10th. Using a gold body and silver lens is not my taste but you might find it cool!

Hibride W8: Sony NEX-5 + 3 D Panasonic Lumix H-FT012. Using the [shoplink 4840]Micro Four Thirds to NEX adapter (Click here to get one on eBay)[/shoplink].

Sony Alpha 55, test complet (Alpha Numerique)

Sony NEX-5 vs Leica M8 (SonyAlphaNex).

Field Review: Sony a580 (ThePhoBlographer).

Sony Cyber-shot DSC-WX5 Review (Photographyblog).

The Sony Alpha A55 DSLR Camera Is Made Out Of Recycled Plastics (Sonyinsider).

Testing the Best: Sony’s NEX-5, the Small Wonder (popsci).

Clip-on LCD monitor from Sony for HD video shooting with Interchangeable Lens Digital cameras (Sony Presscenter).

Sony is about to write history (ok ok it’s an exaggeration)! Since years Nikon and Canon have been always on top of the weekly japanaese sales chart. In over two years I never saw any other company become the number one in those rankings. Now look at the latest BCNranking data. In Japan the [shoplink 3003]Sony NEX-5[/shoplink] was the second most sold system camera of the week! Now we are very close to the Canon Rebel. Message to Sony: Release soon those new lenses and you will become number one in a second ;)

Sony marketing is finally giving some sign of live and they are spreading good news regarding the future of Alpha and NEX! Mark Weir has been interviewed by Imaging Resource. The interview is very long and full of interesting news. Thanks Mark for answering all questions! I am sure also SonyAlphaRumors readers will appreciate it ;)

A few interesting notes:

– NEX They are by far the number one selling mirrorless cameras in the United States…the [shoplink 4617]A580[/shoplink] and also the [shoplink 3617]A55[/shoplink] have seen demand that has exceeded just about everyone’s initial expectations
– . We’ve been acutely aware of the concern for the arrival of the A700 successor — actually, quite acutely aware, and we’re sorry that it’s taken as long as it has — but we believe that when this successor arrives, everyone will realize that it was very valuable to first develop the technologies and the capabilities that will go into the model, and to save it for those.
– With another year of development of those key devices, we believe that we’ll see a new generation of translucent mirror cameras with new capabilities
– I think it comes as no surprise that many of the models that really are attracting the attention of many enthusiast, semi-pro and even professional users these days are no longer full-frame, but rather the very, very top-end of the APS-C line-ups that are being created. ….This has led to longer life cycles for full-frame cameras
– The 500mm f/4 is coming soon

Sony announced the new CLM-V55 external LCD for Soy Alpha and NEX cameras. It has been developed for video photographers. It has selector buttons on the side of the screen to allow navigation directly from LCD. It will be in Stock in March for $399.

Pocket Lint has written a hands-on with some more useful informations (and a picture).

Photography Bay posted a few images of the future NEX lenses (those are the same mockups seen at Photokina). Reminder:

There will be 7 new lenses for the NEX series launching in 2011-2012, including:

• a Carl Zeiss and G Series standard zoom
• a standard macro, portrait and telephoto zoom
• a wide angle zoom and mid telephoto

Sony displays the A700 successor prototype at CES along the new mid-range speedlight flash. You can see a few pictures at Photographybay. On a first look there seems to be no difference between that body and the protoype shown at the Photokina in September 2010.

Photographybay says that: “No word on the release date, but one would expect it to arrive at or around PMA 2011 in September.“

After the Sony conference an interviewer made some questions to the Sony entertainment president (Source: ustream.tv). Do consider that he might don’t know the detailed roadmap on Alpha and Nex cameras. That’s why he might made a “small” marketing mistake:
He tells that CES is not really the event to talk about photography equipment especially professionally. He said that PMA should be the event to announce such devices.

Now, I am almost sure the NEX-4 and A77 will come long time before the PMA (which takes place in September only!). But Sony marketing guys should be more careful when saying we should wait until September because one can get the idea that there will be no new Alpha and NEX cameras/lenses in the meanwhile!