The video on tops shows you the new 4K Sony prototype. While there are no official specs the camera is “rumored” to have an FZ mount (like the F5 and F55 Cinealta cameras) an 8 Megapixel sensor and definitely no SLT or optical mirror. This is a pure mirrorless camera with Electronic Viewfinder. It’s going to be release sometimes in 2014 and it will compete against the Canon EOS-1D C .

I am not a big fan of videocameras with DSLR shape. Doesn’t really make a lot of sense. I think Blackmagic did a smarter move with the Pocket Cinema Camera ($955 at BHphoto). A compact video only mirrorless camera with CineRAW DNG recording and 220MBs Pro RES. Sony should so a camera like that in E-mount!

The friends over at Engadget (Click here) posted some nice new pictures of the Sony prototype camera and lenses. As you see from the image on top Sony displayed what looks to be a Full Frame DSLR shaped camera. I am not sure this has SLT technology..it may be that this is a pure mirrorless camera with DSLR shape. The camera could be a 4K competitor of the Canon EOS-1D C (here at BHphoto). Engadget reports that “Unfortunately, Sony says that these devices won’t make it to market for quite some time, so photogs will have to make do with this eye candy for now.”

So this is not a pure A-mount photographers camera but more of a FZ or PL mount 4K camcorder.

UPDATE_3: Now we got it. After years of “3D hype” marketing we now have the “4K hype”.
UPDATE_2: Sony announced new 4K LED TV’s, 4K OLED TV’s, 4K Media service and the Anycast portable studio.
UPDATE_1: As you see all the talk is about 4K Camcorders and the future of 4K.

RX1CELAND from Enrique Pacheco on Vimeo.

SAR reader Enrique Pacheco shot this wonderful Iceland video with the Sony RX1. You can visit his blog too to read more about it (Click here).

More RX1 news:
ReallyRightStuff just released base plates for the Sony RX1.  http://reallyrightstuff.com/Items.aspx?code=BodySonyRX1&key=cat
OnemoreLens: “I’ve decided to try to write a series of articles with my observations on various aspects of the RX1 & it’s image quality: Dymanic range, sharpness, lens character, etc. Here’s a link to the first short article: http://www.onemorelens.com/2013/04/sony-rx1-dynamic-range.html. I think your readers will enjoy it!

UPDATE: A making of report of the Iceland video has been posted at DSLRmagazine (google translation here).

RX1 links roundup:
RX1 at [shopcountry 15824].
RX1 Gariz accessories:
1) They made a new half leather case in Black and Brown ([shoplink 16437 ebay]Click here to see them on eBay[/shoplink]).
2) The new lens cap ([shoplink 16439 ebay]Click here to see them on eBay[/shoplink]).
3) The new entry is the anti loose button(!) ([shoplink 16438 ebay]Click here to see them on eBay[/shoplink]). Don’t know if that will be really useful for you RX1 owners. Someone has it and call it how it works? Thanks!
4) And this is the really first time I see that. A special Leather skin hood! ([shoplink 16441 ebay]Click here to see them on eBay[/shoplink]).

Back in February RED sued Sony because of patent infringment reasons. And RED said that it want the Sony’s F65, F55 and F5 cameras to stop their further sale and have them literally “destroyed“!

Yesterday Sony (news on pro.Sony.com) officially announced that it will sue RED: “for infringing 7 of Sony’s patents in the United States District Court for the Central District of California. Sony believes that the Red ONE, EPIC and SCARLET cameras, various digital still and motion camera modules, and various accessories such as the REDMOTE infringe our patents. Sony is seeking both money damages and an injunction to stop the continued sale of Red’s infringing products. Sony makes significant investments into the research & development of technology related to the cinema camera industry and intends to protect those investments against companies that infringe our patents.”

Yep, RED shouldn’t have started this. If Sony wins this may signs the end of the RED business.

P.S: Despite everything Sony is now shipping the F55 (here at BH) and the F5 (here at BH).

Don’t forget guys that on Sunday April 7th at 2:30pm Las Vegas local time (PST) Sony will have a live streaming of their press conference. I will embedd the stream on SonyAlphaRumors so that you can comment live what’s going on.

As I told you before I am 95% sure there will be camcorder stuff only. But it may be that hasselbald and Zeiss will be invited to show their new products. Respectively the Lunar and the three primes.

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With the launch of Lightroom 4.4 and Camera Raw 7.4 (click here to download) Adobe now officially supports the two new Sony cameras, the NEX-3n and SLT-A58.

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Reminder: Sony US extended the four deals on Sony cameras:
1) Save up to $200 on Select Sony Alpha NEX Compact System Cameras (Click here).
2) Save up to $200 on Qualifying Sony Alpha Digital SLR Cameras (Click here).
3) Save $50 on Select Sony Handycam Camcorders (Click here).
4) Save up to $130 on Select Sony Cyber-shot Digital Cameras (Click here).