Sony enters the Drone Business with the new company “Aerosense”.

Sony-drone-company-launched-to

Well I guess soon SAR will have to talk a bit about Drone Cameras too! Sony officially announced their new “Aerosense” company that will focus on Drone development. It may be possible that they will even use E-mount cameras on those. The QX1 E-mount camera is already used for this. For example on that [shoplink 38730 ebay]Skywalker 1900 (here on eBay)[/shoplink].

This is the official press text from Sony:

Tokyo, Japan – Sony Mobile Communications Inc. (“Sony Mobile”: President and CEO Hiroki Totoki) and ZMP Inc. (“ZMP”: CEO Hisashi Taniguchi) have agreed to collaborate on the development and launch of enterprise solutions using autonomous unmanned aerial vehicles for image capture combined with cloud-based data processing. Sony Mobile and ZMP will jointly found “Aerosense Inc.,” a new company slated to be incorporated in early August of this year.

Sony’s camera, sensing, telecommunications network, and robotics technologies will be leveraged alongside ZMP’s automated driving and robotics technologies together with their business experience in industrial fields. Aerosense Inc. will combine these assets and develop comprehensive solutions that meet needs including measuring, surveying, observing, and inspecting. It will aim to roll out these services for enterprise customers beginning in 2016.

Sony Mobile is proactively engaging in new business creation initiatives, with a particular focus on the Internet of Things (IoT) sector. This joint venture represents a part of this push into IoT, as Sony strives to provide its customers with additional value by developing and managing total package cloud solutions.

ZMP’s stated mission is “Robot of Everything: To create a safe, fun and comfortable lifestyle with robotics technology.” In line with this, ZMP has developed its automated driving technology and put it into use in various fields. To date these solutions have been limited to the ground; with this joint venture, ZMP will take to the skies and apply its expertise in an entirely different realm, as it aims to create new services that were not possible on land.

Sony Tidbits…


Shot on Sony A7s-Syrian refugees stranded on the Italy-Austria border
from Johnnie Behiri on Vimeo.

No more photos of public buildings in Europe? (TheNakedCamera).
Lack of GPS Function in Sony’s New Cameras (SonyAlphaForum).
The BMX get’s an Artist! PAINT by Sony (ActionCameraRumors).

Jesse:I had shot a short film entirely on a Sony a7s. Luckily, it had also won a local film festival here in San Francisco. I’ve also attached two separate links of the short film below for your viewing. https://vimeo.com/jessetugas/thewalk or http://youtu.be/OfF9CMhKC-g

Winston:Large portions of tonight’s season finale of VICE on HBO season 3 were shot on Sony a7s, including some of the interviews and the open sequence inside the Kremlin: https://youtu.be/zZpOOACeg0s

Alexandre:I wanted to share with you this new article reporting my visit yesterday at the Bangkok Car Show; I shot beautiful thai models of the Bangkok Auto Salon 2015 (Car Show) with my Sony A7R, the Zeiss lens FE55mm1.8 and the flash F43M. I shot at aperture F1.8 most of the time to have a shallow depth of field and a nice bokeh in the background.
http://traveljournalist.com/bangkok-car-show-girls-auto-salon-2015-thailand/

Pascal:I have just written a 2-part review of the Zeiss C-Sonnar 1.5/50 ZM. Part 1 is a technical review and part 2 is more artistic with comparisons with other 50mm lenses in its class.
http://pleineouverture.net/2015/06/18/zeiss-c-sonnar-1-550-un-point-de-vue-theorique/
http://pleineouverture.net/2015/06/25/zeiss-c-sonnar-1-550-le-contrepoint-artistique/

BIG Giveaway: Iridient Developer is giving away Five Free Licenses + Ten discounts of 25% !

a Rafflecopter giveaway

Brian at Iridient Digital is happy to offer five free licenses along with ten 25% discounts to our Mac OS X readers! Iridient Developer is highly regarded for its exceptional RAW processing quality, sharpening, noise reduction, lens corrections, monochrome conversions and more. Check it out at:
www.iridientdigital.com

For this Giveaway, Brian is offering

– A total of five free Iridient licenses (one for each site: Iridient, SonyAlphaRumors, 43rumors, FujiRumors, CanonWatch)
– A total of ten 25% discounts (two free licenses for each site)

You can enter our giveaway and win simply by visiting any of the participating sites on Facebook and/or following them on Twitter. To win one of the prizes use the dedicated giveaway box above.

The more sites you visit on Facebook and follow on Twitter, the more entries you’ll gain and hence increase your chances to win one of the prizes.

If you instead visit just the SonyAlphaRumors Facebook page, then you’ll enter SonyAlphaRumors’ giveaway, but you are missing the chance to win anything on the other sites. So, like and follow to increase your chance to win! The more social you are, the more chances you have to win.

PLEASE NOTE: To enter this Giveaway, the OptionFollow Iridient on Twitter” is mandatory.

Good Luck,
The Rumor Guys

Learn more about Iridient here

 photo iridid_zpsnrtf8wdc.png

Sony Tidbits…


Sony Cyber-shot DSC-RX100 IV spinner high frame rate sample video (960 fps)

German Gold Box deal on the Tamron 16-300mm at Amazon (Click here and than scroll the horizontal bar to find it).
Slow-motion video samples from the Sony Cyber-shot DSC-RX100 IV (Dpreview).
Astrophotography with the Sony A7II (SonyAlphaForum).
Sony Alpha a7s Travel Photography: Filmmaker and Pro Surfer Cyrus Sutton (Adorama Blog).
Review of Venus Optics LAOWA 15mm f/4 1:1 Wide Angle Macro Lens (SGmacro).
A7s and A7II test at Nikkei.jp.
Keeping photographers and reporters at distance: The “Clinton-rope” (TheNakedCamera).
A7s Slog2 Shogun (SonyAlphaForum).

Wes:Shot my first wedding a week and a half ago on an a6000. Using the SEL35f18 and SEL70200G mostly.
https://m.facebook.com/wesperryphotography/albums/403110616560866/

This week SAR readers photos selection.


Miguel Quiles
I managed to get my hands on the Zeiss Batis 85mm 1.8 last week and used it at my “Dramatic Portrait” class at Adorama. The lens feels well built, focus is quick and is one of the sharpest native lenses I’ve used so far! Here’s an example shot taken at f/1.8.

1) Submit your picture with a message and picture here: facebook.com/sonyalpharumors or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: facebook.com/sonyalpharumors/photos_stream?tab=photos and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself!

Read more

Sony Tidbits…(Gatorade commercial shot on the FS7)


Gatorade: “From Running Away to Moving Forward”
from Luminary Visuals on Vimeo (Shot on the Fs7).

Andy (Gatorade video on top):we think the ad serves as a great example of the high level of work that can be done today with a low budget, in large part thanks to the abundance of incredible shooting equipment available for such a low cost.

Today Gold Box deal on the Intenso Micro SDXC 64GB at Amazon Germany (Click here and scroll the horizontal deal bar).
Sony A7 and Minolta 35-70mm review by Philip Reeve.
Took my a6000 and a7ii to a f1 race for work (SonyAlphaForum).
LOL: THere is a man inside the raptorsuite (Dinosaursart).

Ben:There are often claims, that the Raw File compression used in ARW files (c-raw) yields Issues for high contrast capturing like nightsky photography. I want to show, that this niche problem can be overcome and that night sky photography can even be achieved with the venerable RX100M2.
Below you have the links to the original and the developed version of the Image. I used “expose to the right” technique and pulled down the image brightness in post by over 5 stops before starting the rest
of the development. I do not want to say that Raw Compression is a non issue but I want to encourage people to deal with limitations of their camera. Most of the time limitations can teach you a lot about photography.
original: http://WDMyCloud.device2088953.wd2go.com:80/api/1.0/rest/file_contents/Public/Shared%20Pictures/_DSC8239-2.jpg?device_user_id=15291585&request_auth_code=18b8e930099060017c01dffea53d053e1506bec891537fd4bb96a98c875b1228
developed: http://WDMyCloud.device2088953.wd2go.com:80/api/1.0/rest/file_contents/Public/Shared%20Pictures/_DSC8239.jpg?device_user_id=15291585&request_auth_code=c476c043aa43d18a93df7c8e6c04713bdf1105c94784f61faece68c12758b36c

“Saker Falcon lite” Canon EF to E-mount adapter coming in August!

Bildschirmfoto 2015-07-23 um 21.11.14

DEO Techart launched a special teaser site (Click here) for their new Canon EF to Sony E-mount adapter.  UPDATE: We have been notified that this adapter will NOT have a translucent mirror. because of development reasons the translucent version release has been delayed til next year.
That non.translucent version called “Saker Falcon lite” will be announced in August. A first picture of the adapter has been published by SAR few weeks ago (see below). Deo Techart already sells plenty of other [shoplink 38676 ebay]Sony adapters on eBay (Click here)[/shoplink]. Including the unique [shoplink 38677 ebay]Contax G autofocus E-mount adapter (Click here)[/shoplink].

Adapter