Sony says they will be back making profit in 2015 (Image sensor is one of the keys).

Short financial news about Sony: As you are aware of Sony doesn’t really have a good time lately. But Sony CEO Hirai promised that Sony will make profit in 2015. Japantoday says:

Hirai’s vision of Sony’s turnaround centers on key technologies such as image sensors, cloud-based services and wearable devices.

A couple of days ago I reported how Sony was able to make profit in the imaging division despite the loss in compact cameras sales (any other company has the same problem). The good news is that Sony sells more interchangeable system cameras and they are also increasing their sales in the high-end premium compact camera market.

Sony TidBits…(with “amatorial” A7s rolling shutter test).

Sony A7s Menu and rolling shutter test from Helder Filipe Martins on Vimeo.

Sony RX10 in Ruegen at Vimeo.
A77II test at Itmedia.
Sony A7S Full Res Sample Photos (Photographybay).
Really Right Stuff is taking pre-orders for their new L-Bracket for the a6000. Go to Reallyrightstuff.com to pre-order. Price for the modular set is $120.
A6000 review at Beforethecoffee.
Sony HX400V review at CameraLabs.

Desy: “I just came back from my vacation/wedding in Cancun and made a lil travel video with my new Sony A6000. 90% of it was shot with the A6000 and kit lens. All the shots in the water was with a Nikon AW120. And the shots at the end of the video that are widescreened are clips from my actual wedding video (Canon 5Diii). Enjoy! https://vimeo.com/95661508”

Robert: “Just thought your readers may be interested in two videos that I produced exclusively on Sony cameras. Both videos use footage from my nex5n (converted to infrared), nex7, and rx100ii. http://youtu.be/ATxzuh_zEyQ and http://youtu.be/BnrAQ9Z08lM”

Pierrick: “It seem there are a matter with electronic shutter speed on A7 with speed faster or equal to 1/1000e of sec. See this link: https://onedrive.live.com/redir?resid=1AD41E6D28250F6D!34034&authkey=!AH6WrGu2jDuO6yA&ithint=folder%2c.jpg. On the beach, you can see a grey band on the left after 1/1000 sec. On the other picture you can see with and without electronic shutter speed. We try with the A7 of “Stilgar” (you know him for test between A7r and Leica M) who had both A7r and A7 and his A7 had the same matter.”

Ruben: “There is a very nice exhibition is scheduled for this weekend: http://exposureshow.com/ As a part of the show they are giong to have “Hands on” in depth presentation of Sony a. The link is here: http://schoolofimaging.ca/Courses/84618-Hands-on-Lab-Sony-A7.aspx It’ll cost $10 with the proceedings going to a charity but for that you can get a free 8GB SD card, free admission to the show and access to discounted demo units if you decide to buy. There are also many nice sounding presentations scheduled for the 3 days of the show.”

 

Sony expects 20% sales increase in the High End compact camera market (mainly RX cameras).

Image courtesy: DC.watch

A short update on the Sony Japan presentation posted by DC.watch. I just noted that interesting graph. It shows how Sony predicts a +20% sales of High End fixed lens compact cameras in 2014 (for Japanese market only). And as we know from previous financial reports Sony will focus more and more on the high-end market worldwide. This is likely the reason why we will get an RX2 this summer (curved sensor with Zeiss 35mm f/1.8 lens?) and maybe even a new medium format RX.

 

A77II already shipping in Europe!

Short A77II news:
Our reader Andy (Thanks!) sent us this screenshot to confirm the A77II is now shipping in Europe. And Sony Korea made a special Sony A77II video you can watch on their Youtube channel.

A77II Preorders:
Sony A77II body in USA at Amazon (Click here), Adorama (Click here), Sony Store (Click here) and BHphoto (Click here).
Sony A77II with 16-50mm lens at Amazon (Click here), Adorama (Click here), Sony Store (Click here) and BHphoto (Click here).
Sony A77II body in Europe at Sony Germany, Sony UK, Sony France, Sony IT, ES, NL, BE, AT, CH, PT, NO, SE, FI.

UPDATED: First English FE lens roadmap. A7s gets pricing in UK (with preorder).

This is the first image of the english FE lens roadmap shared by Sony.net. Like we told you before you see the two new 16-35mm f/4.0 OSS Zeiss and 28-135mm f/4.0 OSS PZ G lenses. Three more FE lenses will be announced in late summer (including the first very fast Zeiss prime).

We also still don’t know the price of the A7s in Euro but at least you can have it in UK: It’s priced at 2499 pounds at [shoplink 26799 ebay]CameraCenter on eBay (Click here)[/shoplink].

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A7s and RX100M3 Preorders:
Sony A7s preorder in USA/CA at Amazon (Click here), Adorama (Click here), BHphoto (Click here), Sony (Click here), Sony Canada.
RX100M3 preorders in USA at Amazon (Click here), Adorama (Click here), BHphoto (Click here), Sony (Click here).
RX100M3 preorders in Eu at Sony DE, UK, ES, FR, IT, NL, BE, AT, CH, SE, NO, FI, PT.
RX100M3 in Asia at Amazon Japan.
Sony A7s EU pages (no preorder yet): Sony DE, UK, ES, FR, IT, NL, SE, FI, PL.

A77II Preorders:
Sony A77II body in USA at Amazon (Click here), Adorama (Click here), Sony Store (Click here) and BHphoto (Click here).
Sony A77II with 16-50mm lens at Amazon (Click here), Adorama (Click here), Sony Store (Click here) and BHphoto (Click here).
Sony A77II body in Europe at Sony Germany, Sony UK, Sony France, Sony IT, ES, NL, BE, AT, CH, PT, NO, SE, FI.

SonyAlphaRumors support note: If you use these store links to preorder the camera I will earn a small commission that will help me to cover the cots and if preorders are high also reward me a bit for the daily work I do on SAR. Thanks for your help guys!!!!

Sony A77II brochure for download.

If you want to take a look on the new A77II brochure just click here to download the pdf file. Enjoy reading it!

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Sony A77II specs, preorders and shipment date:
Sony A77 body in USA at Amazon (Click here), Adorama (Click here), Sony Store (Click here) and BHphoto (Click here).
Sony A77 with 16-50mm lens at Amazon (Click here), Adorama (Click here), Sony Store (Click here) and BHphoto (Click here).
Sony A77 body in Europe at Sony Germany, Sony UK, Sony France, Sony IT, ES, NL, BE, AT, CH, PT, NO, SE, FI and Wex UK.
Sony A77 in Asia at Digitalrev and Sony Australia.