Photokina agency debunks some myths: Premium Digital Camera Msrket is increasing.

The last couple of years we heard a lot about the digital camera market being in crisis and the new mirrorless system cameras not taking off. Well, the Photokina partner agency GFK shared some unexpected data (Source: MirrorlessRumors):

1) Revenue increasing:
While it’s true that in terms of numbers the companies are selling less cameras it’s also true that companies are selling more high profit margin premium cameras! This means the last couple of years average price of the cameras increased (and therefore also the profit margins increased).


2) Mirrorless is taking off (slowly).
While Mirrorless keeps being not popular in US it’s taking off in all the rest of the world.

3) Premium fixed lens camera is growing fast
Sony certainly did the right thing with the RX line. They offered a premium and class leading range of fixed lens camera that are to-day unmatched by other companies.

The current trend in the market goes in favour of Sony that leads the probably two fastest growing segments in the digital camera market: Mirrorless and premium compacts. And as an addendum watch this nice graph that explains why smartphone users actually buy a larger sensor camera:

Detailed hands on video with the Sony A7s by Sony.

Sony posted that detailed A7s hands-on video on Youtube.

Europe A7s and RX100M3 Preorders:
A7s at Sony DE, UK, FR, IT, ES, CH, AT, NL, BE, PT, SE, NO, FI.
RX100M3 at Sony DE, UK, ES, FR, IT, NL, BE, AT, CH, SE, NO, FI, PT.

USA and Asia A7s and RX100M3 Preorders:
Sony A7s preorder in USA/CA at Amazon, Adorama, BHphoto, Sony USA, Sony Canada.
RX100M3 preorders in USA at Amazon, Adorama, BHphoto, Sony USA.
RX100M3 in Asia at Amazon Japan and Sony Australia.

Short shipment delay of the new Speemaster 50mm f/0.95 FE lens. And new review!

[shoplink 26501 ebay][/shoplink]

The amount of preorder of the new [shoplink 26501 ebay]Speedmaster 50mm f/0.95 Full Frame E-mount lens[/shoplink] was much bigger than expected. Therefore shipment will start on June 18 and not the first week of June. Also the name of the lens chanced from Mitakon Speedmaster to ZY Optics Speedmaster. And the producer website changed too in http://www.zyopticslens.com/.

You can preorder the lens at [shoplink 26501 ebay]eBay Hong Kong (free worldwide shipment)[/shoplink]. It’s also sold via [shoplink 26982 ebay]MXcamera Europe eBays tore (Click here)[/shoplink].

There is also a new review from Yannick Ciancianelli:

The lens is, as expected, rather soft wide-open. But I have to say that I find the result very pleasing and I must admit that it is my favorite aperture on the lens. The 0.95 resulting images are so milky silky smooth. It’s like an almost 100% bokeh picture. Yeah, it’s like…chocolate mousse! Mmmmh.

Sony A7s and RX100M3 pricing announced in UK, Germany and Spain.

We finally have some official Sony pricing for UK and Spain:

UK (Source: ePhotozine): The A7s will be priced £2100 and the RX100M3 £700.
Germany (Source: Photoscala): A7s costs 2399 Euro (shipment mid July) and the RX100M3 849 Euro (shipment mid June).
Spain (Source: DSLRmagazine): In Spain the A7s will sell for 2399. The RX100M3 for 849 Euro

Preorders are still not available at Sony Europe (but they may be within the next couple of hours). Note that this si the official Sony price. Some dealers may sell them for less!

A7s and RX100M3 Preorders:
Sony A7s preorder in USA/CA at Amazon (Click here), Adorama (Click here), BHphoto (Click here), Sony (Click here), Sony Canada.
RX100M3 preorders in USA at Amazon (Click here), Adorama (Click here), BHphoto (Click here), Sony (Click here).
RX100M3 preorders in Eu at Sony DE, UK, ES, FR, IT, NL, BE, AT, CH, SE, NO, FI, PT.
RX100M3 in Asia at Amazon Japan and Sony Australia.
Sony A7s EU pages (no preorder yet): Sony DE, UK, ES, FR, IT, NL, SE, FI, PL.

Also the RX100M3 gest a pricing in Germany: 849 Euro.


The Sony RX100M3 got an official price at Calumet Germany. It’s going to cost you 849 Euro. And yesterday we learned the A7s price is 2299 Euro. But there is still no official preorder option in any Sony European stores yet :(

A7s and RX100M3 Preorders:
Sony A7s preorder in USA/CA at Amazon (Click here), Adorama (Click here), BHphoto (Click here), Sony (Click here), Sony Canada.
RX100M3 preorders in USA at Amazon (Click here), Adorama (Click here), BHphoto (Click here), Sony (Click here).
RX100M3 preorders in Eu at Sony DE, UK, ES, FR, IT, NL, BE, AT, CH, SE, NO, FI, PT.
RX100M3 in Asia at Amazon Japan and Sony Australia.
Sony A7s EU pages (no preorder yet): Sony DE, UK, ES, FR, IT, NL, SE, FI, PL.

 

Sony A7s to be priced at 2299 Euro in Germany!

The June magazine issue from fotofrenzel Germany unveils the price of the new A7s in Europe: 2299 Euro! That’s about 550 Euro more than the current price of the [shoplink 26930 ebay]A7r at eBay[/shoplink] or Redcoon.

Thanks Helmut for sharing this! Note: Image on top is a low quality scan from the paper magazine. UPDATE: The price is now visible on their pdf magazine (Click here).

A7s and RX100M3 Preorders:
Sony A7s preorder in USA/CA at Amazon (Click here), Adorama (Click here), BHphoto (Click here), Sony (Click here), Sony Canada.
RX100M3 preorders in USA at Amazon (Click here), Adorama (Click here), BHphoto (Click here), Sony (Click here).
RX100M3 preorders in Eu at Sony DE, UK, ES, FR, IT, NL, BE, AT, CH, SE, NO, FI, PT.
RX100M3 in Asia at Amazon Japan and Sony Australia.
Sony A7s EU pages (no preorder yet): Sony DE, UK, ES, FR, IT, NL, SE, FI, PL.