Sony Japan launched a new special FE kit box. It contains all three FE zooms:
Zeiss 16-35mm
Zeiss 24-70mm
Sony G 70-200mm
and of course an A7 camera of your choice.
That is what it looks inside the box:
It will be sold in Japanese Sony Stores only starting from mid October.
P:S.: That [shoplink 29215 ebay]Hasselblad HV A-mount box (Click here)[/shoplink] looks definitely more luxurious!
At Photokina Zeiss announced two new FE Loxia lenses, Sony two new FE zooms and we also had four FE prototype lens announcements. Now we ask SAR readers to vote the FE lens they are likely going to buy:
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New Sony and Zeiss stuff preorders:
Zeiss 16-35mm FE at Amazon, Adorama, BHphoto, Sony Store US.
Zeiss 16-35mm FE in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
28-135mm powerzoom in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony FS7 4K camcorder at Adorama.
HVL-F32M Flash at Adorama, BHphoto.
HVL-F32M Flash in Europe at Sony DE, IT,
Sony RMT-VP1K Wireless Remote Commander & Receiver Kit at Adorama, BHphoto.
Sony XLR-K2M XLR Adaptor Kit (with microphone) at Adorama, BHphoto.
Sony LCS-PSC7 System Bag (Black) at BHphoto.
Zeiss Loxia 50mm f/2 Planar T* Lens for Sony E Mount at BHphoto, Adorama., WexUK, CameraPro.
Zeiss Loxia 35mm f/2 Biogon T* Lens for Sony E Mount at BHphoto, Adorama, WexUK, CameraPro.
Zeiss Lens Hood for Loxia 50mm f/2 Planar T* Lens at BHphoto and Adorama.
Zeiss Lens Hood for Loxia 35mm f/2 Biogon T* Lens at BHphoto and Adorama.
Zeiss 52mm Front Lens Cap for Touit and Loxia Lenses at BHphoto and Adorama.
Zeiss De-Click Key for Loxia Lenses (5-Piece Set) at BHphoto and Adorama.
Zeiss Rear Lens Cap for Loxia E-Mount Lenses at BHphoto and Adorama.
ePhotozine posted a full set of pictures with four(!) E-mount lenses. These are made for APS-C cameras:
24mm f/1.7:
Minimum focus distance of 15cm. 9 elements in 8 groups and uses ED lenses in order to minimise chromatic aberrations. It weights just 246g. Price $289.
35mm f/0.95
This is a relaunch of the already known [shoplink 14656 ebay]Mitakon 35mm 0.95 (here on eBay).[/shoplink] The lens features 10 elements in 7 groups, with 10 blades and 30cm min focus. It will be available for 799 USD.
42,5mm f/1.2
7 elements in 9 groups. Price $349.
50mm f/0.95
It will be available for 899 USD.
Pictures at ePhotozine
Bloomberg reports that Sony said it would post a net loss of 230 billion yen ($2.1 billion) this fiscal year because it was writing down the value of its faltering smartphone business. ony widened its net loss forecast and said it won’t pay an annual dividend for the first time since its 1958 listing.
Sony’s mobile division is squeezed between the Appls/Samsung premium smartphone leaders and the new “Chinese” low cost smartphone companies. Sony probably should look over at Panasonic’s excellent CM1 if they want to grab some attention on their Xperia line. The New York Times reports:
Sony said it would focus more on its phones on the higher end and cut the number of phones in its midrange lineup. It also said it would change the strategy for the division. Kazuo Hirai, Sony’s president and chief executive, said at a news conference Wednesday that the company would cut the division’s work force by 15 percent, or about 1,000 workers.
Anyhow, this bad news has nothing to do with the imaging business which is doing pretty fine! I think at worse Sony will have to get rid of the smartphone division but sincerely, I don’t think this will happen.
Today Zeiss posted that new Loxia Lens video. Didn’t know you need a special Zeiss key to “De-Click” the lenses. Checked the preorder stores and indeed you can now preorder the key (for $28), the hood and cap for the new Loxia lenses too:
Zeiss Loxia 50mm f/2 Planar T* Lens for Sony E Mount at BHphoto (Click here) and Adorama (Click here).
Zeiss Loxia 35mm f/2 Biogon T* Lens for Sony E Mount at BHphoto (Click here) and Adorama (Click here).
Zeiss Lens Hood for Loxia 50mm f/2 Planar T* Lens at BHphoto (Click here) and Adorama (Click here).
Zeiss Lens Hood for Loxia 35mm f/2 Biogon T* Lens at BHphoto (Click here) and Adorama (Click here).
Zeiss 52mm Front Lens Cap for Touit and Loxia Lenses at BHphoto (Click here) and Adorama (Click here).
Zeiss De-Click Key for Loxia Lenses (5-Piece Set) at BHphoto (Click here) and Adorama (Click here).
Zeiss Rear Lens Cap for Loxia E-Mount Lenses at BHphoto (Click here) and Adorama (Click here).
Well, I am happy to see that I am not the only one have big “???” over the A-mount future. Matt Granger made this great video to try to give us an answer about that question. Well Sony officially says:
1) A-mount body and lens development will continue. But they cannot share any details about the future roadmap.
2) E-mount has a roadmap because it’s anew system and they need to create confidence. While A-mount is already a “mature” system therefore no roadmap is needed.
But as Matt noticed it’s very strange Sony did not show A-mount stuff at all during Photokina. No A77II, the two A99 camera hidden…why don’t you wanna promote those Sony?
P.S.: Thanks Matt for your work! I am very curious to read SAR readers comments on your video :)
Image courtesy: ePhotozine.
Tokina is displaying two lenses they have already shown earlier this year at the CP+ shows. The 11-20mm f/2.8 PRO DX (APS-C) aspherical SD (IF) lens, and the AT-X 24-70mm f/2.8 PRO FX (Full-frame) aspherical SD (IF) lens. These lenses feature SD technology – Super Low Dispersion – designed to reduce chromatic aberrations. The lenses also feature internal focus (IF). (Source: ePhotozine)
Sony is shareholder of Tokina so I guess theses will be available in A-mount versions too!
