Sigma CEO Kazuto Yamaki released an interesting interview at DSLRmagazine (google translation here). Highlights of the interview can be read at MirrorlessRumors. Mr. Kazuto also gave an explanation why they do not plan yet to make lenses for the Full Frame E-mount system. He said the diameter is very small and makes it difficult to design high quality FF lenses. He is yet not sure about it but to him it almost looks like E-mount was designed for APS-C more than FF.

Also interesting: He is aware that Sony is working on three layer sensors and also said he expects big new PRO cameras to be announced at the CP+ show in Japan (February 2015).

Mr. Kenta from Sony has been interviewed by Dpreview and he spilled out some info particularly about the next generation E-mount FF:

1) We will try to get A6000 AF performance on the next generation FF E-mount cameras
2) New generation of Full Frame E-mount cameras is coming very soon.
3) we are aiming sport and pro photographers with the next generation(s) of FF E-mount
4) We are seeing the transition from DSLR to Mirrorless happening. DSLR will remain in a very high end niche.
5) The Telephoto prime lens (300mm) is something we get asked to make from our users
6) We don’t know if A and E-mount will merge one day. For now we keep developing booth.
7) The number one key tech to acquire customers is develop autofocusing
8) Next generation FF E-mount cameras will get more customizability

So what are yout thoughts about that interview? It’s very clear Sony is betting high on the new FF E-mount generation cameras. And like I told you many times in those weeks…something big is coming early 2015! Stay tuned on SAR!

Atomos announced that new Sony A7/r/s compatible power station you can preorder at BHphoto (Click here). It will ship in November for $295. Those are the great features of the power station:

Here is the full description:

The Atomos Power Station is a dual battery system for powering your camera and additional devices in the field. It mounts underneath your camera using a 1/4″-20 screw with thumbwheel and features slots for two Sony L-series type batteries. Two DC outputs and an included splitter cable allows powering of up to three devices, such as an LED light, a monitor, and a recorder. Optional DC adapters are available to provide power to popular cameras. And because batteries are hot-swappable, you can replace batteries on-the-fly without losing power to your devices.

In addition to the two DC power outputs, the Power Station also features a flexible dual USB power source which can power can power two USB devices, or one high-powered 2A device, such as an iPad. Two 2600 mAh batteries come included, which can charge an iPhone 5 from 0 to 100% three times. To monitor the power remaining on your attached batteries, there are independent left and right LED displays on the front of the Power Station, providing a quick 5-step guide from 100% to 10% battery life.

Get it at BHphoto (Click here) or [shoplink 29857 ebay]MotionMedia (Click here)[/shoplink].

Sony finally disclosed the full details of the new XQD 4K ready cards. The new E-mount FS7 cam uses that kind of cards. You can preorder them already here:

Sony 128GB XQD Memory Card G Series 400MB/s at Adorama (Click here) and BHphoto (Click here).
Sony 64GB XQD Memory Card G Series 400MB/s at Adorama (Click here) and BHphoto (Click here).
Sony 32GB XQD Memory Card G Series 400MB/s at Adorama (Click here) and BHphoto (Click here).

That new XQD G card line is  has a max read speed of 400MB/s, a max write speed of 350MB/s, and up to 128GB of storage. Those speeds make them three times faster than the “N” cards that came before them, and more than two times faster than the second-generation “S” series (Source: Petapixel).

And here is the full press text by Sony.net:

The Tamron 28-300mm f/3.5-6.3 for Sony A-mount will ship from October 30 in Japan. Worldwide shipment will follow soon after. Preorders are up at BHphoto (Click here).

Source: Tamron Japan.

Chasing Lights Trailer from Ronn Murray on Vimeo. (shot on A7s)

How to create captivating pictures, grow as a story-teller and engage your viewer (InMyBag)
Sony A7 fun at JoshMcLeodPhotography.
Awesome Surf Photography by Sony Associate Artisan of Imagery Chris Burkard (Brian Smith).
Timbling waters and the Sony A7s at JoshMcLeodPhotography.
Sony RX100 head-to-head: all three versions compared (TechRadar).

Florian: “I’ve just released the first part of my series “Urban Conformation”. I’ve created a parallel universe where time and space have been deformed. http://www.expandtheinstant.com/?dt_portfolio=urban-conformation-3141“

Austin Troth
A7r + Samyang 24mm f1.4
Self Portrait

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