If you like the idea of having am Drop-in Filter Adapter for E-mount cameras you can now join the crowfunding project at Indiegogo (Click here):

OWL combines camera adapter and exchangeable filter. User can change filters in a quick and convenient way during filming or photographing. It advances your workflow and cost saving. From now, you just need to prepare one filter to fit all your lenses. You will definitely have a total new experience in photography.

There are also two reviews of the OWL:
1. “The build quality looks and feels excellent and all parts are made from aluminium. The adapter lens mounts look high quality and durable, no lens wiggle here.” by Wim Arys https://www.wimarys.com/deo-tech-owl-filter-adapter-review/
2. “It has potentially less reflection and flaring than most front mounted filter ” by Nitsan Simantov https://www.youtube.com/watch?v=XL4JuXaCsc4

Yuri Afanasiev
Golden Beach.
Sony A7r + FE 16-35mm F4 ZA OSS | f/6,3 | 1/800s | ISO 400
My Site http://www.photoru.ru

1) Submit your picture with a message and picture here: facebook.com/sonyalpharumors or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: facebook.com/sonyalpharumors/photos_stream?tab=photos and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself!

If you own the “SEL35F28Z”, “SEL2470Z”, “SEL55F18Z”, “SEL70200G” and “SEL2870” lenses you can download the new firmware update at:
http://www.sony-asia.com/support/download/602218/product/sel55f18z

New lens and converter preorders:

In USA at:
Zeiss 35mm f/1.4 FE at Amazon, Adorama, BHphoto.
Sony 90mm f/2.8 FE at Amazon, Adorama, BHphoto.
Sony 24-240mm FE at Amazon, Adorama, BHphoto.
Sony 28mm f/2.0 FE at Amazon, Adorama, BHphoto.
Sony Fisheye Conversion Lens for FE 28mm F/2 at Amazon, Adorama, BHphoto.
Sony Ultra-Wide Conversion Lens for FE 28mm F/2 at Amazon, Adorama, BHphoto.
Sony Fisheye Converter for E 16mm F/2.8 and E 20mm F/2.8 at Amazon, Adorama, BHphoto.
Sony Ultra-Wide Converter for E 16mm F2.8 and E 20mm F2.8 at Amazon, Adorama, BHphoto.

In Europe at:
Zeiss 35mm f/1.4 FE at Sony Germany, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Sony 90mm f/2.8 FE at Sony Germany, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Sony 24-240mm FE at Sony Germany, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Sony 28mm f/2.0 FE at Sony Germany, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Wide Angle converter at Sony Germany, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Fisheye converter at Sony Germany, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Wide angle converter for 16 and 20mm lenses at Sony DE, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Fisheye converter for 16 and 20mm lenses at Sony DE, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.

The welcome kit image by MTRezNIN on SonyAlphaForum.

Sony US officially started the Sony PRO support program and everyone who applied got their Sony welcome kit (Application here: esupport.sony.com/info/1523/US/EN). This is the email sent by Sony:

* Only applies to REGISTERED SONY Products
Your Sony Imaging PRO Support program gives you access to the following benefits*:
Expert Support
· U.S. dedicated phone and email support
· 3 Days repair turnaround time
· Repair loaners
· Pre-purchase evaluation loaners
 
Equipment Maintenance
· 3 free cleanings and maintenance
· Pre-paid in-bound and return shipping
· 20% discount on out-of-warranty repairs

* Subject to the program terms and conditions at www.sony.com/ProServices, which may be updated from time to time.
https://esupport.sony.com/info/1523/US/EN

The Sony PRO program is now also available in Europe (Click here).

Their current superb 50mm f/1.4 ART lens may come in a more compact FE version!

Good news folks! For the very first time Sigma said that the development of lenses for the Sony FE system is now one of their priorities. Kazuto Yamaki, CEO of Sigma said this in an interview with Dpreview. In detail those are the interesting points related to Sony:

1) Question: Is it difficult to correct for certain formats like Sony’s full-frame Alpha series which have very short flange-back distances? Is that one of the reasons why we’re not seeing Sigma lenses for those systems?
Answer: No – we want to increase our lineup for mirrorless cameras, but it’s just a matter of priorities.

2) Question: Can you give us an idea of your current priorities?
Answer: DSLRs first, particularly Canon and Nikon, since most of our customers use those systems. And after that mirrorless. Sony FE-mount.

3) Question: A lens like Sony’s Zeiss 55mm F1.8 for the FE mount is optically superb but quite small and light. If you were to design ‘Art’ lenses for that system, would you try to strike a different balance between quality and size, and try to make the lenses smaller?
Answer: Yes – that’s also one of the segments we’re interested in. Another motivation for us to make new lenses is to differentiate between other manufacturers. Sony already has a 55mm F1.8 which is nicely sized and reasonably priced, so why make another? But F1.4 compared to F1.8 is a huge difference, so we’d either make a F1.4, or something different.

That’s great news! We really need a lot more FE lenses and Sigma has proven it can do high quality lenses without to charge too much for them. Sigma also said their ART lenses can resolve 50MP+ FF sensors. Can’t wait to see their FE Art lenses!

P.S:: Superb Sigma 50mm f/1.4 ART lens is now in Stock in USA via Amazon (Click here), BHphoto (Click here).

Just a heads up. With all those new FE lens and converters announcement you may have missed that Sony also announced new wide and fisheye converters for the 16 and 20mm APS-C E-mount lenses. I now updated the preorder list and includes the links to thw two APS-C converters. Not that the European links also do show image samples taken with the new converters:

In Europe at:
Zeiss 35mm f/1.4 FE at Sony Germany, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Sony 90mm f/2.8 FE at Sony Germany, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Sony 24-240mm FE at Sony Germany, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Sony 28mm f/2.0 FE at Sony Germany, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Wide Angle converter at Sony Germany, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Fisheye converter at Sony Germany, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Wide angle converter for 16 and 20mm lenses at Sony DE, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Fisheye converter for 16 and 20mm lenses at Sony DE, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.

In USA at:
Zeiss 35mm f/1.4 FE at Amazon, Adorama, BHphoto.
Sony 90mm f/2.8 FE at Amazon, Adorama, BHphoto.
Sony 24-240mm FE at Amazon, Adorama, BHphoto.
Sony 28mm f/2.0 FE at Amazon, Adorama, BHphoto.
Sony Fisheye Conversion Lens for FE 28mm F/2 at Amazon, Adorama, BHphoto.
Sony Ultra-Wide Conversion Lens for FE 28mm F/2 at Amazon, Adorama, BHphoto.
Sony Fisheye Converter for E 16mm F/2.8 and E 20mm F/2.8 at Amazon, Adorama, BHphoto.
Sony Ultra-Wide Converter for E 16mm F2.8 and E 20mm F2.8 at Amazon, Adorama, BHphoto.

Preorders:

In USA at:
Zeiss 35mm f/1.4 FE at Amazon, Adorama, BHphoto.
Sony 90mm f/2.8 FE at Amazon, Adorama, BHphoto.
Sony 24-240mm FE at Amazon, Adorama, BHphoto.
Sony 28mm f/2.0 FE at Amazon, Adorama, BHphoto.
Sony Fisheye Conversion Lens for FE 28mm F/2 at Amazon, Adorama, BHphoto.
Sony Ultra-Wide Conversion Lens for FE 28mm F/2 at Amazon, Adorama, BHphoto.
Sony Fisheye Converter for E 16mm F/2.8 and E 20mm F/2.8 at Amazon, Adorama, BHphoto.
Sony Ultra-Wide Converter for E 16mm F2.8 and E 20mm F2.8 at Amazon, Adorama, BHphoto.

In Europe at:
Zeiss 35mm f/1.4 FE at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.
Sony 90mm f/2.8 FE at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.
Sony 24-240mm FE at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.
Sony 28mm f/2.0 FE at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.
Wide Angle converter at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.
Fisheye converter at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.
Wide angle converter for the 16 and 20mm APS-C lenses at Sony DE, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Fisheye converter for the 16 and 20mm APS-C lenses at Sony DE, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.

Reviews and image samples:
Full ZA 35mm lens review at Amateur Photographer. 24-240mm review at BHphoto. 28mm image samples at Pantip. 35mm ZA hands-on by Steve Huff.

Video reviews:

Press release
at Sony, Fisheye press text at Dpreview, Imaging Resource, Dc.watch.

Firmware update:
Following lenses got a firmware update that reduces the startup time:

• FE 35mm F2.8 ZA Carl Zeiss Sonnar T*
• FE 55mm F1.8 ZA Carl Zeiss Sonnar T*
• FE 24-70mm F4 ZA OSS Carl Zeiss Vario Tessar T*
• FE 70-200mm F4 G OSS
• FE 28-70mm F3.5-5.6 OSS

POLL:
now that you know the specs and price of the lenses tell us…

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