That is going to be a tuff competitor for Sony! The first Fuji X pictures surfaced at Xitek. Like the NEX-7 it has a built-in viewfinder but Fuji is using the same optical and electronic hybrid viewfinder they use on the [shoplink 6075 ebay]Fuji X100 (Click here to see that cam)[/shoplink]. I expect the Fuji X to cost much more than the NEX-7 but I admit that the viewfinder technology is a real hit. I have no info about the sensor size yet but I guess it’s APS-C. Anyway, I think Sony has a much more advanced sensor and OLED viewfinder technology (compared to the Fuji X100). And I don’t think the Fuji X will be good at video.
Maybe it’s just me, but I would like a NEX-7 version with hybrid viewfinder. And you?