A77 and NEX-7 news roundup (Sony’s big risk?)

SonyAlpha Admin

13 years ago

The Online Photographer (Click here) wrote an article about Sony’s big risk from a marketing persepctive: “Where that kind of word-of-mouth from actual consumers doesn’t help so much is when you have a good product that doesn’t appeal from a sales standpoint, such that nobody buys it. Ask all the moviemakers who create superior films but don’t have the marketing muscle to get them noticed. That’s more likely to be what might happen to the A77.”

Sony A77 Hands On First Impressions at Alphamountworld (Click here): “I had my wife take a look through the viewfinder, she was unaware that the new cameras didn’t have optical viewfinders. She’s owned her own KM7D for a few months now that has a very decent optical finder -so she’s no stranger to using an optical finder. For the first minute or so, she just commented on how large the view was in the A77 and how much information was displayed. Then it hit her, and she asked me how the viewfinder auto dimmed and brightened on its own and how all that information was on the screen. It was then that I revealed to her that it was an electronic viewfinder, not an optical one.”Wow” she exclaimed. “.

Sony Alpha A77 vs A65 SLT Hands On Preview at ePhotozine (Click here): “The Sony Alpha A77 and A65 are capable of producing some excellent photos, with great colour, detail and extremely solid exposure performance. Reds are extremely vibrant and colourful and the cameras both produce excellent JPEG output straight from the camera on default settings. Noise control is very good with low noise right up to high ISO settings. The cameras also offer continuous focus when using the video mode.“.

Sony A77 and NEX-7 first look at Amateur Photographer (Click here). A77 image samples at Sony (Click here). A77 e beauty images at Planetyawn (Click here). A77 images on Flickr (Click here). Italian A77 preview at Minoltasonyclub (Click here).

And here is a Trinavi simulation at Sony Japan (Click here).