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UPDATE: I have been asked to remove the images and links to the store that showed the camera prices. But here are the price info (which are 100% correct):
A7 BODY $1,698.00
A7 28-70MM KIT $1,998.00
A7R BODY $2,198.00
DSC-RX10 : $1,298.00
I would say these are very good prices!
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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!