The day has finally come: Sony A7 marked as discontinued at BHphoto and Adorama!

Announced back on Oct 16, 2013 the Sony A7 has now been officially marked as discontinued at BHphoto and Adorama. You can still get the camera via third party sellers on Amazon. Still, this is the end for a glorious camera. Seven years after the very basic design concept is still alive in the new A7rIV and A9II cameras.

Would be nice if Sony would attempt to finally give us a completely different kind of Full Frame camera design too. But I guess that within a shrinking market it’s wise to stay focused on what works.