Sony announces it will release twelve more E-mount lenses…soon

Sony Photokina press conference is over and as Sony said this was a strategy meeting. So our rumors were spot on and as expected there were no new products. I think this is the first time ever Sony does not directly announce anything at Photokina (the 24mm GM lens was announced last week).

But let’s sum up what Sony said on the Photokina press conference:

1) They announced they will release twelve more E-mount lenses…soon (whatever that means)
2) They also announced they are working on AI technology and on updating the EyeAF to make it work with animals

Sony are currently holding their press conference at Photokina, dubbed the “Sony Strategy Update”. We’ll let you know if they announce any new products…#sonyalpha #sonycamera #sonyuk #sonyeurope #photokina #photokina2018 @SonyAlpha @SonyUK @SonyEurope pic.twitter.com/L3oglGVfKp

— photographyblog (@photographyblog) September 25, 2018

That’s it folks! Take out your whiskey to drink over this disappointment and think about my next words: There will be a press conference in mid October and I am pretty sure we will get new gear there :)

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Note: Sigma will soon announce the new E-mount lenses and Zeiss has a press conference on Sept 27