Sony TidBits…(new Sony Global Ambassadors programme)

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The QX100 Lens Camera Comes to Life – A New Look at the Smart Lens

Sony Global Ambassadors programme presentation at Photoclubalpha:

A new global initiative sees Sony working closely with some of the world’s top photographers and industry leaders to celebrate the beauty of photography. Inaugural participants in the Global Imaging Ambassadors programme include William Klein and photographers from the leading international photo agency, Panos Pictures.

Year of the Alpha – 365 days of Sony Alpha Photography’ at Yearofthealpha.com.
Sony RX10 review at Trustedreviews.

Taran: “I recently went to rajastan, new york, and london over the holidays… All my recent shots are NEX in my photostream…http://www.flickr.com/photos/artistwithlight”

Tommy: “I would like to share my joy of being a early adopter of SEL2470Z in China.
Sony China Online Store sent out an email to who registered their A7 purchase to Sony Club, saying only 50 SEL2470Z was available. It looks like to be a nice holiday companion with my A7. Hence I phoned them and set the order immediately.
It arrived last night with a special golden-style gift wrap, a Sony USB2.0 8G thumb driver, a Zeiss lens clean set. The package of the lens is very similar to SEL5518Z As photo below shows:
http://www.flickr.com/photos/lovenemesis/12116615065/
It comes with a lens hood and case, too.
http://www.flickr.com/photos/lovenemesis/12117254115/
Its main purpose is to replace my A-mount APS-C SAL1680Z because it has very difficulty to find a LA-EA4 adopter in China for at least a month.
http://www.flickr.com/photos/lovenemesis/12118060276/
You can see it’s a bit taller than SAL1680Z.

Since I’m busying packaging, I don’t have time to extensively test this lens. But here’s a few things I would like to share:
1. It’s probably the heaviest FE lens for A7 now. I feel more comfortable by holding it zoom rings in one hand, rather than area close to the body.
2. Its zoom and focus rings feels just right. After playing for a while, I can zoom to the exact number I want completely blindly. :)
3. Lens hood seems to be uneasy to mount. At least not as fluent as SEL55F18Z.
4. The minimum focus distance is 40mm. 5mm larger than SEL2870.

At the very end, I hope European will see this zooming lens very soon on shelf. It could be a very attractive option for A7/A7r users.”

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