(SR5) Yep, A-mount is for High End, E-mount for low end. But there will be a “Grey” zone too.

I read your comments on yesterdays article about the A-mount future. It’s correct to say that A-mount strategy will mainly focus on the High End market while E-mount will focus mainly on the entry level market. But I have to add one more info. The Sony digital camera world will not be that Manichaeist. It’s not all Black or White. Sony will also make two steps in a sort of “grey zone”:

1) There will be E-mount FF cameras

2) There will be hybrid A-E mount cameras

Both camera projects are quite innovative and it could be that Sony launch them just to see how the market reacts (like they did with the RX series). If there is a success they will expand the concepts. Situation is very fluid and like they did with the NEX,SLT and RX cameras they are willing to risk and release some innovative concepts. And for that we have to be grateful. Other companies keep being very conservative on the innovation side…h the

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STay tuned on SAR! RX camera announcement on June 27!