Dpreview interview with Tamron

Dpreview had a chat with Tamron manager Kota Misawa. A couple of take always:

Misawa provides an optimistic overview: “The number of cameras sold last year was 101% compared to the previous year and 104% in value,” Misawa tells us. “And the number of lenses sold was 99% compared to the previous year and 107% in value. So we think we have hit the bottom and we predict the market to remain at the same level as last year.”

Hybrid lenses: “We believe the driving force will be intermediate and above level users who not only take photos but also videos. We think they want to be able to switch smoothly between stills and video. That’s the key point for our next models.”

Entry level market: “Judging from recent trends, we feel that we are not taking sufficient care of entry-level users, so we would like to continue to develop lenses for these users with good cost and performance.”

AI tech: “We’re already using AI technology to improve the performance of vibration compensation when shooting videos.”