Tamron announced the development of the new 35-150mm f/2-2.8 Di III VXD FE lens and the updated 28-75mm f/2.8

TAMRON Announces the Development of the World’s First Mirrorless Zoom Lens with a Maximum Wide-open Aperture of F2

A fast-aperture “travel zoom” with seamless zoom action from wide-angle through telephoto range

August 4, 2021, Commack, NY – Tamron announces the development of a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras, the 35-150mm F/2-2.8 Di III VXD (Model A058). The lens is expected to launch in 2021.

The 35-150mm F2-2.8 is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for travel aimed at creating superb photographic works. By incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic texture.

The new lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing lenses or your position from the subject.

Originally developed software ‘TAMRON Lens Utility’ for lens function customization

This lens is compatible with the new ‘TAMRON Lens Utility’ software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated via your computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable . Users can customize the functions and update the firmware through the lens rather than through the camera. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography.

(Functions of TAMRON Lens Utility)

• Focus Set Button settings
  • A-B Focus: Set 2 focus positions (A and B) and make the focus automatically shift between A and B
  • Focus Preset: Set your desired focus position and move the focus to the recorded point by a click
  • Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment
  • Assign function from the camera: Assign custom functions from the camera body to the Focus Set Button
    *The function of Focus Set Button can be cleared
    
• Focus Ring settings
  • MF Ring Rotation: Change the rotation direction of the focus ring
  • MF Method: Choose the method of focus operation when using the focus ring
    
• Firmware update

TAMRON Announces Development of Second-generation Fast-Aperture Standard Zoom Lens for Sony Full-Frame Mirrorless Cameras

New 28-75mm F2.8 G2 offers significantly improved optical and autofocus performance and new function customization

August 4, 2021, Commack, NY – Tamron announces the development of a second generation fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras: 28-75mm F/2.8 Di III VXD G2 (Model A063). The lens is expected to launch in 2021.

Overview of the 28-75mm F/2.8 Di III VXD G2 (Model A063) featuresThe 28-75mm F2.8 G2 is the successor of the 28-75mm F/2.8 Di III RXD (Model A036), a popular zoom lens that has earned high evaluation worldwide. It reflects the fruits of continuous evolution and customer-focused refinement. Retaining the well-received compact size of its predecessor, the new 28-75mm F2.8 G2 incorporates a new optical construction based on a design that has been revamped to enhance imaging performance and its features are compatible with the latest model digital cameras that offer increased resolution. The AF drive, TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, is adopted to deliver higher autofocus speed with greater precision. With the MOD (Minimum Object Distance) of 7.1” at the wide end and a maximum magnification ratio of 1:2.7, the lens boasts advanced close-up shooting performance. Additionally, it features a new design in the pursuit of enhanced operability and ergonomic texture. TAMRON pioneered the category of compact fast-aperture standard zoom lenses for mirrorless cameras and the new 28-75mm F2.8 G2 truly is a next-generation lens for everyday use.

The new lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing lenses or your position from the subject.

Originally developed software ‘TAMRON Lens Utility’ for lens function customization

This lens is compatible with the new ‘TAMRON Lens Utility’ software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated via your computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable . Users can customize the functions and update the firmware through the lens rather than through the camera. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography.

(Functions of TAMRON Lens Utility)

• Focus Set Button settings
  • A-B Focus: Set 2 focus positions (A and B) and make the focus automatically shift between A and B
  • Focus Preset: Set your desired focus position and move the focus to the recorded point by a click
  • Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment
  • Assign function from the camera: Assign custom functions from the camera body to the Focus Set Button
    *The function of Focus Set Button can be cleared
    
• Focus Ring settings
  • MF Ring Rotation: Change the rotation direction of the focus ring
  • MF Method: Choose the method of focus operation when using the focus ring
    
• Firmware update

Main features

1. Best image quality in standard zoom lens class

2. Fast, quiet VXD linear motor for high-speed and high-precision autofocus

3. MOD (Minimum Object Distance) of 7.1” at wide end and maximum magnification ratio of 1:2.7 for creative close-ups

4. New design provides enhanced texture and greater user-friendliness

5. Lightweight, compact design with emphasis on ease of use, plus 67mm filter size