$35 off on the Airtag 4 Pack sold on Amazon (click here). I use a ton of them to track all my gear and bags with these accessories.
And check out this BHphoto page (Click here) to see all latest CES announcements:
The silhouette of the 50 and 85mm f/1.2 FF lenses
On Reddit Viltrox wrote:
The AF 50mm f/1.2 LAB and AF 85mm f/1.2 LAB lenses are currently in development, and we plan to launch them in 2026.
We don’t yet have an FE 85mm f/1.2 lens, so this is a welcome addition that fills one of the rare gaps in the E-mount lens lineup.
As for AF FE 50mm f/1.2 lenses, we already have two options to choose from:
Both lenses are likely to be priced around $1000 just like the Viltrox 35mm f/1.2 FE.
Lensrentals shared their data about the most rented gear:
Most Popular Photography & Videography Gear of 2025
Top Camera Rentals for 2025
Top Lens Rentals for 2025
Top Accessories Rentals for 2025
| Brand | 2023 Market Share | 2024 Market Share | 2025 Market Share |
|---|---|---|---|
| Canon | 23.96% | 25.69% | 26.51% |
| Sony | 19.13% | 20.45% | 21.66% |
| Nikon | 4.88% | 5.91% | 5.56% |
| DJI | 3.31% | 3.80% | 4.29% |
| Blackmagic | 3.57% | 3.30% | 3.15% |
| Sigma | 3.32% | 3.34% | 3.13% |
| Fujifilm | 2.24% | 2.59% | 2.79% |
| Aputure | 2.03% | 2.37% | 2.29% |
| Panasonic | 1.94% | 1.98% | 2.01% |
| Leica | 1.64% | 1.47% | 1.52% |
| RED | 2.03% | 1.27% | 1.11% |
| Sachtler | 1.38% | 1.07% | 1.05% |
Control Sony Cameras with ATEM Switchers!
Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Portrait Lighting Unlocked (Explora)
Beginners’ Guide to Color Grading in DaVinci Resolve (With Screenshots and Examples) (42West).
We Ranked Every Camera From 2025 (Golden Hour Podcast and Connor McCaskill)
Laowa AF FF 200mm f/2 C-Dreamer Review (Opticallimits).
Review Viltrox 50mm F1.4 (SonyAlphaBlog).
Photographing Professional Hockey with the Sigma 135mm f/1.4 Art (PetaPixel).
How to Manage the Ton of Tech in Your Dorm Room (42West).
The Best Monitors for Video Podcast Editing (Explora)
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Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors
We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group
CIPA has released fresh global camera shipment statistics from Japanese manufacturers, and the market is clearly rebounding. Interchangeable‑lens camera volumes are tracking close to last year’s levels, while fixed‑lens compact cameras are surging, driven by renewed interest in travel, street photography, and everyday carry point‑and‑shoots.
The mirrorless segment continues to perform well—just look at how the Sony A7 V is the best‑selling mirrorless camera at B&H Photo—all positive signs for ongoing mirrorless camera sales and market momentum.
Pocketable, large‑sensor compacts and street‑photography favorites are fueling the fixed‑lens boom. Models like the Ricoh GR IV are in high demand as more photographers want a lightweight travel camera with fast autofocus, great image quality, and simple point‑and‑shoot usability.
Sony’s mirrorless lineup is thriving, but the company is missing the current premium compact trend. In my view, Sony should have already launched two fixed‑lens cameras to capitalize on demand:
Sony can’t rely on a $5,000 Sony RX1R III alone to drive volume. The market wants modern, affordable premium compacts—ideally with upgraded sensors, improved autofocus, and strong video features for travel, street, and vlogging.
Sony A7V at BHphoto, Amazon, Adorama, Henrys. Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR. Camera Pro, Sony Australia.
According to the BCN Ranking for December, the Sony A7V ranked as the best-selling full-frame camera in Japan, leading retail sales for the month:
Here are the best selling compact fixed lens cameras (with no Sony entry):
The new Godox XR TTL Wireless Receiver is available at BHphoto (click here).
CES started and there are many announcements:
OWC Launched the new 8TB Envoy Ultra Thunderbolt 5 SSD which you can get for $1699 at BHphoto (Click here).
New Smallrig S70 at Amazon and Smallrig
All CES announced products can be found on that BHphoto page.
