Right before the Sony A7V launch, the “old” Sony A7IV suddenly becomes the top-selling camera on Amazon.

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The daily-updated Amazon Camera Bestseller list (click here) shows the Sony A7IV leading the mirrorless pack! Maybe we don’t even need the new Sony A7V after all? ;)

Note: This is the Lens Best seller list

We already have a bunch of early Black Friday deals! All early holiday Deals are now live on this special BHphoto page (Click here).

The massive Sony holiday savings started today and you can find them on those pages at BHphoto, Amazon, Adorama. And the additional $50 cashback has been extended to January 1st!

Sony Camera rebates:

Software: You now save up to 77% on the Luminar Neo software (Click here). Add our checkout code “SAR” to get additional 10 Dollar/Euro discount!

Ugreen launched the Black Friday deals on NAS products:

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Work in progress: The chances just went up the Sony A7V does have a NEW sensor!

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IMPORTANT NOTE: If you’re only here for confirmed facts, feel free to skip this post — I’m just having a bit of fun. I’m getting genuinely excited because the chances that the Sony A7V has a new sensor seem to be rising!

The excitement:

Now another sources confirmed the very good specs (Thanks!!!) I got the past week from another trusted source. I am now 80% confident the Sony A7V has a NEW sensor. I’m now working to get 100% confirmation and will publish the full rumor the moment I have it!

Subscribe my youtube channel as something will go online soon about one of the other A7V specs I teased before).

Sony A7V Preorders (open on Dec 2?): BHphoto, Amazon.

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Tomorrow: A BIG and controversial new Sony A7V feature will be unveiled!

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The past 48h some (v)bloggers shared all kind of Sony A7V info. For example:

  • Some Chinese influencers are claiming the Sony A7V will reuse the A7IV sensor but shoot 15fps.
  • A small YouTuber said it has a new 33MP partially-stacked sensor (and SAR readers keep messaging me about this)

None of these sources have any track record of sharing accurate leaks in the past — so chances are high they’re just guessing. And if they eventually get it right, it will be more luck than actual insider knowledge. I’m getting very close to the real answer, but what I can tell you is this: tomorrow I will reveal a Sony A7V feature that NOBODY has ever mentioned. A unique A7V spec that none of those social media “leakers” even hinted at… which honestly tells me they don’t have any solid info at all.

Sony A7V Preorders (open on Dec 2): BHphoto, Amazon.

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New Voigtländer APO-LANTHAR 28mm F2 Aspherical E-mount lens released

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Cosina announced the new Voigtländer APO-LANTHAR 28mm F2 Aspherical E-mount lens (product page here). The lens will start to ship out in December.

Sony E-mount compatible

Equipped with electronic contacts, the lens usage status is reflected in the Exif information of the shooting data. It also has a built-in distance encoder, which supports 5-axis image stabilization on the camera body. It also allows you to zoom in on the viewfinder by operating the focus ring.


Optimized Optical Design

In addition to ensuring a full-size image circle, the optical design is optimized for Sony E-mount sensors, maintaining high resolution all the way to the edges of the screen and suppressing phenomena such as color cast. 

Apochromatic design

To accommodate today’s high-pixel digital sensors, axial chromatic aberration and lateral chromatic aberration have been thoroughly suppressed.

Manual focus for precise focusing

The all-metal helicoid unit is machined and adjusted with high precision, and the use of high-quality grease that generates just the right amount of torque ensures smooth focusing, allowing for subtle focus adjustments.

Aperture click switching mechanism

The lens is equipped with an aperture click switching mechanism that allows the aperture ring to be opened and closed continuously without making a clicking sound, eliminating the need to worry about the sound of the aperture ring being picked up when recording video.

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Just announced: The SIRUI Astra is the world’s first 1.33x FF Auto Focus Anamorphic Cine Lenses!

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Sirui launched the world’s first 1.33x FF Auto Focus Anamorphic Cine Lens lineup on Kickstarter (Click here). Limited Super Early Bird Price 20% Off!

Here is the key info about the new Astra series:

  • World’s first full-frame autofocus anamorphic lens series
  • Fast constant T1.8 aperture for low light and shallow depth of field
  • 1.33× anamorphic squeeze for true cinematic widescreen (≈2.35:1 from 16:9)
  • Compact and lightweight design (around 600–700 g per lens)
  • Full-frame coverage for modern high-resolution cameras
  • Autofocus support ideal for solo shooters, gimbals, and run-and-gun work
  • Practical set of focal lengths: 50mm, 75mm, 100mm
  • Consistent 67mm front filter thread across the set
  • Uniform size and weight for quick lens swaps and easier rigging
  • Classic anamorphic look with oval bokeh, stretched highlights, and horizontal flares
  • Much more affordable than traditional cinema anamorphic lenses

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