You have 4 days left to buy this massive bundle at 5DayDeal (Click here to see the long list of tutorials, software and LUT’s you get).

On October 20 Viltrox will launch the new 85mm F/2.0 AF Sony FE. But the lens is already available for preorder in some German stores and here are the leaked images:

Thanks to the tipster!

Matt argues Sony’s strategy is to create one advanced sensor and deploy it across 4–5 camera bodies—hybrid, cinema, and vlogging versions—before investing in the next-gen chip. This approach keeps sensor output high across divisions while spreading R&D costs.

Since the A7S III/FX3 sensor is now five years old, he believes Sony is finishing work on a completely new sensor platform meant to power multiple 2026–2027 releases:

• A7S IV (hybrid)
• FX3 II (cinema)
• ZV-E1 II (vlogging)
• Possibly an FX model with global shutter or 8K from the A1 sensor

Based on previous five-year product cycles (A7S II → A7S III), he expects FX3 II and A7S IV to appear between late 2026 and 2027, using Sony’s next-generation stacked sensor.

Sony is increasing its efforts to support blind photographers. Above, you can watch an inspiring interview with blind photographer Gary Williamson. Sony has also re-uploaded the promotional video for the Sony 16mm G lens — this time, redesigned to be fully accessible for visually impaired viewers:

NEW Sony RX1R III + Leica Elpro 52 | Magnification Boost

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Lighting for Outdoor Photo and Video (Explora)
How to Use Lightroom’s Color Mixer Tool for Perfect Colors (42West).
The ULTIMATE Portrait lens! Sigma 200mm F/2 (Northurp).
Naturfotografie mit dem Sigma 135mm F1.4 vs Sony 135mm F1.8 GM | Test (Amazing Nature).
Sigma vs Tamron vs Sony | The Wide Zoom Lens Comparison (Kensei Akatsu)
I Spent 4 Months Traveling With My Camera, Here’s What I Learned (42West).
Favorite Tools of a Photo Organizer (Explora).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

Phototrend had a talk with Foucauld Prové, Managing Director at Sigma France. Here are the highlights:

Sigma 300-600mm f/4 DG OS Sports production and availability issues:

He says for the past six months, they have been facing a global shortage. The factory’s production capacity is not scalable at will, with approximately one hundred units produced each month and to be shared worldwide.

Sigma 300-600mm preorders at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.

How they managed to make the new 35mm f/1.2 DG II Art more compact and lighter:

The correction algorithms internal to the boxes have improved considerably compared to the 2018-2019 period, when the first model was released .
So, with this second version , they can rely more on these advances to optimize optical performance and reduce the number of lenses, particularly those that correct distortion or vignetting. This is a real advantage of hybrid cameras, which allows them to design more compact and lightweight lenses.

Sigma 35mm f/1.2 II at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.

About the new competition from chinese manufacturers:

he thinks they have a little time before they see them in their rearview mirror, even if they’re moving quickly. Sigma doesn’t want to be overconfident, but they’re not afraid either.