Matt Johnson predictions about the Sony FX3II

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Matt argues Sony’s strategy is to create one advanced sensor and deploy it across 4–5 camera bodies—hybrid, cinema, and vlogging versions—before investing in the next-gen chip. This approach keeps sensor output high across divisions while spreading R&D costs.

Since the A7S III/FX3 sensor is now five years old, he believes Sony is finishing work on a completely new sensor platform meant to power multiple 2026–2027 releases:

  • A7S IV (hybrid)
  • FX3 II (cinema)
  • ZV-E1 II (vlogging)
  • Possibly an FX model with global shutter or 8K from the A1 sensor

Based on previous five-year product cycles (A7S II → A7S III), he expects FX3 II and A7S IV to appear between late 2026 and 2027, using Sony’s next-generation stacked sensor.

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Sony Tidbits…

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NEW Sony RX1R III + Leica Elpro 52 | Magnification Boost

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
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Sigma can’t scale up production of the highly requested 300-600mm lens

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Phototrend had a talk with Foucauld Prové, Managing Director at Sigma France. Here are the highlights:

Sigma 300-600mm f/4 DG OS Sports production and availability issues:

He says for the past six months, they have been facing a global shortage. The factory’s production capacity is not scalable at will, with approximately one hundred units produced each month and to be shared worldwide.

Sigma 300-600mm preorders at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.

How they managed to make the new 35mm f/1.2 DG II Art more compact and lighter:

The correction algorithms internal to the boxes have improved considerably compared to the 2018-2019 period, when the first model was released .
So, with this second version , they can rely more on these advances to optimize optical performance and reduce the number of lenses, particularly those that correct distortion or vignetting. This is a real advantage of hybrid cameras, which allows them to design more compact and lightweight lenses.

Sigma 35mm f/1.2 II at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.

About the new competition from chinese manufacturers:

he thinks they have a little time before they see them in their rearview mirror, even if they’re moving quickly. Sigma doesn’t want to be overconfident, but they’re not afraid either.

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